Great Content:

10 Tips on Fueling your Social Networking Engine

@VictorGaxiola

Agenda

Key Tenets of Content

10 Practical Tips

http://www.actiance.com/resources

Key Tenets of Content on Social

Content is the fuel that feeds social engagement

Drives conversations

Adds value (4E’s)

Illustrates thought leadership

Provided in multiple formats

Easy to amplify/share

Can be a mix of professional and personal

10 Tips to Fuel your Social Networking Engine

1. Define what it means to be social

2. Define your audience

3. Use content that meets the 4E’s

4. Mix up your content

5. Use various types of content

6. Identify your content sources

7. Learn how to share

8. Exercise an authentic voice

9. Learn how much and when to share content

10. Measure your results

Tip 1- Define What it Means to be Social

Tip 1- Define What it Means to be Social

Amplify!

Tip 2 - Define Your Audience

Tip 3 – Use Content that meets the 4E’s

Entertain

Educate

Enrich

Engage

Tip 3 – Use Content that meets the 4E’s

Entertain

Tip 3 – Use Content that meets the 4E’s

Educate

Tip 3 – Use Content that meets the 4E’s

Enrich

Tip 3 – Use Content that meets the 4E’s

Engage

Tip 4 – Mix up you Content

Professional

Personal

Tip 4 – Mix up you Content

80/20

Tip 5 – Use various types of content

Article links

Photos

Images

Videos

Infographics

Polls

Questions

Tip 6- Identify your content sources

Tip 6- Identify your content sources

Tip 7 – Learn How to Share: From Others

Tip 7 – Learn How to Share: Curated

Tip 7 – Learn How to Share: Creative

Tip 7 – Learn How to Share: Reactive

Tip 8 – Exercise an Authentic Voice

Tip 8 – Exercise an Authentic Voice

Tip 9- Learn how much and when to share content

Tip 10 – Measure your Results

End

In summary

1. Define what it means to be social

2. Define your audience

3. Use content that meets the 4E’s

4. Mix up your content

5. Use various types of content

6. Identify your content sources

7. Learn how to share

8. Exercise an authentic voice

9. Learn how much and when to share content

10. Measure your results

Questions?

@VictorGaxiola