grd202-wk 6

GRD202 | Merri Randell | Week 6

design for print media

prepress 1

2

• recap• what is prepress?• assessment• tutorial exercises

overview

4

the scheduleGRD202 T3-11: ReviseD scheDule & sTuDy GuiDe

wk lecTuRe11am-12pm [week 8 exception]

TuTORiAlstute 1: 12.30-2.30pm / tute 2: 3-5pm

AssessMeNT Due

1 Unit Intro1. begin reserach on allocated areas with group

2. allocate tasks & submit list3. reserach & create presentation template moodboard

2 Print Theory 11. images exercise for print

2. reserach & create diagram moodboard3. create 3 x diagrams for presentation

3 Print Theory 21. mock-up box from dieline

2. reserach & create box design moodboard3. create box design from style guide & mock-up

4 Substrates: PaperGuest lecture: spicers

Assessment 1: Presentations(no tutorial exercise)

Ass 1: Thursday tutorial, 6/10/11

5Printer excursion: Printcraft

Go to: 23 Links Avenue, Eagle Farm QLD 4009[Eagle Farm Train Station]

clOseD TOe shOes MusT Be wORN

1. 300-500 word report on excursion

Group 1: 11am / Group 2: 12.30pm[email me to sign-up for group]

6 Prepress 11. mock-up DL gatefold brochure from template

2. reserach & create DL brochure design moodboard3. create DL brochure design from style guide & mock-up

7 Prepress 2 1. submit list of implemented suggested changes incl Q&A 2. rework brochure & box design & mock-up

8 lecTuRe TO BeGiN AT 1PM Prepress 3

TUTE 1: 2-3pm / TUTE 2: 4-5pm1. Q&A checklist, Preflight & Package exercise

2. print separations from PDF

9 11am-5pm: techincal and formative feedback session: assessment 2 (no tutorial exercise)(for full attendance students must be present for 2 hours)

Ass 2: Friday 4pm, 11/11/11

10 Impositions & folding techniques 1. indesign masters and style sheets2. mock-up imposition

11 Guest lecture: NOus 1. Q&A checklist, Preflight & PDF exercise



5

the scheduleGRD202 T3-11: ReviseD scheDule & sTuDy GuiDe

wk lecTuRe11am-12pm [week 8 exception]

TuTORiAlstute 1: 12.30-2.30pm / tute 2: 3-5pm

AssessMeNT Due

1 Unit Intro1. begin reserach on allocated areas with group

2. allocate tasks & submit list3. reserach & create presentation template moodboard

2 Print Theory 11. images exercise for print

2. reserach & create diagram moodboard3. create 3 x diagrams for presentation

3 Print Theory 21. mock-up box from dieline

2. reserach & create box design moodboard3. create box design from style guide & mock-up

4 Substrates: PaperGuest lecture: spicers

Assessment 1: Presentations(no tutorial exercise)

Ass 1: Thursday tutorial, 6/10/11

5Printer excursion: Printcraft

Go to: 23 Links Avenue, Eagle Farm QLD 4009[Eagle Farm Train Station]

clOseD TOe shOes MusT Be wORN

1. 300-500 word report on excursion

Group 1: 11am / Group 2: 12.30pm[email me to sign-up for group]



7 Prepress 2 1. submit list of implemented suggested changes incl Q&A 2. rework brochure & box design & mock-up

8 lecTuRe TO BeGiN AT 1PM Prepress 3

TUTE 1: 2-3pm / TUTE 2: 4-5pm1. Q&A checklist, Preflight & Package exercise

2. print separations from PDF



10 Impositions & folding techniques 1. indesign masters and style sheets2. mock-up imposition

11 Guest lecture: NOus 1. Q&A checklist, Preflight & PDF exercise



[email me to sign-up for group]



6

» unit orientation» duplication methods

GRD202: wk 1

7

» duplication methods» plates & colour separation» pms or pantone colour matching system

GRD202: wk 2

8

GRD202: wk 3• LPI, dot gain,

• screen angles

• printer marks & bleed

• embellishments

9

• Spicers» Papermaking» Bleaching» Types of paper» Coated/uncoated» Calendering/polishing» Recycled vs Sustainable forest managment» Terminology - GSM, Grain, Calendering, Opacity, Stock» Paper Samples/Mock-ups or Dummies

GRD202: wk 4

10

• Printcraft» Prepress» CTP» CMYK/screen angles - rosette» Indigo» Offset Litho» Diecutter» Distribution

GRD202: wk 5

what is prepress?

12

» General term to describe everything that comes before printing on on a press

» Is design prepress?

literal meaning

»PREPRESS PRINT

13

structure & process» Studios are very structured » Creative Directors: Creative/Manage/PR/Strategic» Art Directors: Creative/Manage/PR/Studio Managers» Graphic Designers: Creative/Manage/PR/Studio Managers» Finished Artists: Creative/Technical» Mac Operators: Technical» Production Managers: Time/Q&A/Technical/Manage» Studio Managers: Time/Q&A/Technical/Manage» Traffic: Time/Manage» Account Service (client liason/suits): PR/Manage

14

DESIGN CONCEPTAPPROVAL

structure & process

»

» » » »

» »CLIENTBRIEF

DIGI PREPRESS

(can incl scans)

PLATE/FILM PREPRESS

WET PROOF +

APPROVAL

PRESS CHECK +

APPROVALPRINT

COSTING +APPROVAL

FINISHED ART

15

FINISHING DELIVERY DISTRIBUTION

- specials- die- binding

produce screens- Q&A, bleed & reg

- imposition- stock & ink weight

- lpi / angles- overprint / trapping


structure & process

»

» » » »»

» »CLIENTBRIEF

DIGI PREPRESS

(can incl scans)

PLATE/FILM PREPRESS

WET PROOF

PRESS CHECK +

APPROVALPRINT

COSTING +APPROVAL

FINISHED ART

16

FINISHING DELIVERY DISTRIBUTION

- specials- die- binding

produce screens- Q&A, bleed & reg

- imposition- stock & ink weight

- lpi / angles- overprint / trapping


structure & process

»

» » » »»

» »CLIENTBRIEF

DIGI PREPRESS

(can incl scans)

PLATE/FILM PREPRESS

WET PROOF

PRESS CHECK +

APPROVALPRINT

COSTING +APPROVAL

FINISHED ART

17

what is finished art?» Produce artwork that is ready to print

» Apply concept/campaign style to different products, ie. Brochures, Posters, Billboards, Packaging

» Q&A: all technical aspects methodically checked » Run Flight check» Create proofs» Create PDFs» Despatch via DVD or FTP» Liaise with Printer Prepress or Publisher

18

how do we manage this process?

» Job Bags» Work in Progress (WIP) Meetings» Central Server Sharepoints» Schedules» Specifi cation Sheets» Approval/Sign-off Forms

18

creative brief

Job Number Qantm-11-001

Client 4ZZZ

Job Name Radio Times Internal spreads templateTheme: “Streets of Our Town”

Flat Size A5 portrait (148x210mm)

Bleed 5mmMin Text Margin 10mmBinding Saddle StichStock Recycled - Client to DecideColour CMYKPurpose Annual Magazine to distrubte information for general public and

membership.Background 4zzz are an edgy, creative, contemporary independent radio station

who support local bands and reject playlists. Target audience People who like edgy indy music - 16-50 year olds

Key message This year’s theme reflects their support for local laneway gigs, live music, outdoor community projects etc.

Tone of message This is a magazine for a radio station that plays local edgy indy music.

Mandatory requirements

Theme from cover

Budget Client

Timings June 7: Cover concept to be approved - changes ongoing

Deadline June 20: 4zzz Client Pitch: Internal spreads template

Contacts Merri

Additional Info

creative studio [working title]

19

specifications

20

Artwork Guidelines: DL

assessment 2

22

assessment 2 Bachelor of Creative Media GRD202: Design for Print Media

Copyright © QANTM 2011

GRD202: Design for Print Media Page 4 of 11

GRD202: DESIGN FOR PRINT MEDIA

ASSESSMENT 2: PROJECT DESIGN ASSESSMENT AND CRITERIA SHEET

Course Code: GRD202

Course Title: Design for Print Media

Program: Bachelor of Creative Media

Assessment: 2 – Gate fold brochure & Container

Weight: 30%

Due Date: 4.00pm Friday 11 Nov (Week 9)

Purpose

This assessment item is designed to provide knowledge and understanding of prepress. The objective is to provide a smooth workflow between designer and the printing industry. Knowledge of different product specifications and creating accurate and correct prepress is an essential requirement for successful duplication.

Description

You are required to create 2 complimentary designs using Indesign with correct prepress for a client using only 2 PANTONE colours. Both designs will be created to promote the same product for the same company. You may choose the PANTONE colours – however one colour should be either black or dark to accommodate the text. Think very carefully about your choice. You must consider the ‘overprint’ of the colours you choose, as some pantone colours may give unexpected results when ‘overprinted’. You will create:

1. An effective design for a double-sided gate-fold brochure

2. An effective design for a container or box

3. A final mock-up of each of these designs

All visual elements and bodycopy are to be sourced by YOU. Photographs, bodycopy and dielines/nets do not need to be original but will need to be referenced. The layout, design and graphical elements (including logo design) must ALL be original.

Before starting this project – research other brochures and containers on the market. Attention to detail is a vital requirement to be a successful designer – remember our objective is to be professional!

Your designs must be constructed in Adobe Indesign. Photoshop and Illustrator elements can be included but these elements must not constitute the layout of your design.

An important aspect of this assessment is to provide the correct prepress for hardcopy output. Think carefully about ‘bleeds’ ‘trims’ ‘registration’ etc.

23

» http://www.behance.net/gallery/Fiat-Roll-Fold-Brochure/1872559?utm_source=network&utm_medium=project_footer&utm_campaign=project_footer_references

30

tutorial & homework exercise/s week 6

TutorialYou will learn the process for:

»physical mock-ups for DL brochure

»working with the woolworths style guides to create a design from a specified format

»reserach & create DL brochure design moodboard

»create DL brochure design from style guide & submit physical mock-up of finished brochure in week 7 tutorial

grd202-wk 6

Documents