Moazzam Ali Rizvi BBC-10-15Muhammad Shahzaib BBC-10-46Muhammad Jahanzaib BBC-10-48Mirza Waqas Jabbar BBC-10-28Waqas Ahmad BBC-10-24

Mozzam Ali Rizvi

IntroductionBusiness communication needs visual and

graphics elements in order to be effective.

When used correctly, photographs and videos can enhance understanding and message retention.

Graphic communicationGraphic communication as the name suggests

is communication through graphics and graphical aids. It is the process of creating, producing, and distributing material incorporating  words  and  images to convey data, concepts, and emotions.

Visual communication

Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon.

Muhammad Shahzaib

Types of Visual Communication

Typography

Sign industry

Graphic Design

Colors

TypographyTypography  is the art and technique of 

arranging type in order to make language visible.

Signage

Signage is any kind of visual graphics created to display information to a particular audience.

Graphic DesignThe process and art of combining text and

graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.

Colors Color is an element of visual language

that people process before they are consciously aware of it. It ‘pops out’ at viewers in the early stages of vision.

Why we use colors Use color to speed visual searchUse color to speed visual search

Color coding often speeds up visual search

Use color to improve object Use color to improve object recognitionrecognition

Use color to enhance meaningUse color to enhance meaning

Bright colors above represent something of value

Use color to establish identityUse color to establish identity

Colors of Top Web Brands

Use color to communicate moodUse color to communicate mood

Two moods expressed through color

Muhammad Jahanzaib

Communicating effectively in the Communicating effectively in the visual agevisual ageVisual communication is everywhere today.

Visual communication provides effective communication for work and Education.

The connection The connection between seeingbetween seeing

and and rememberingremembering

Maximizing presentation effectiveness Maximizing presentation effectiveness through visual communicationthrough visual communication

Mirza Waqas Jabbar

The case for visual communication

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Oral Visual Oral + Visual

The intersection of visual and verbal

Visual communication is more effective than verbal communication

Waqas Ahmad

Advantages & Drawbacks

AdvantagesTranscend language barrierAttention gettingAbility to pick up information while in passive

state of listeningMakes everyone to remember whatever

carried outIt makes other believable and trustable

Guess the Logo?

Disadvantages

Imprecise & difficult to convey complex ideasOften cannot transmit the factual informationCan possible distract from original intent of

message

SummaryVisual, Non-Verbal communication is not

limited to external information sending but also internal messaging as well

Most common external usage includes:AdvertisingPublic RelationsNegotiationsEtc.Internally, it is used to convey broad ideas &

messages to the employees