| Web | E Learning | Video | Social Media |

@ReifyMedia/company/reify-media-llc @Reify_Media

SARAH GLOVAFounder & President

COURTNEYMCKONEBusiness Development &Marketing Manager

www.reifymedia.com

Why is it important to create eye-catching graphics?

Adding a photo to your tweet can boost retweets by an impressive 35%.

Photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans!

The average interaction % on Instagram is up to 10x higher than on Facebook.

Posting images has been shown to result in a 98% higher comment rate on LinkedIn.

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Group 1: Ready to get

started; want the easiest way to create graphics

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Group 2: Comfortable

creating graphics; want a simpler,

more efficient way

Group 3: Bloggers, speakers, and solo-preneurs,

want to capture individuality

Group 4: Want to create pop-culture or current-event style graphics

Group 5: Advanced – more

complicated, infographic style data display or

instructions

Add warmth and personality to blog post authors or include as

website imagesCreate advertisements,

invitations, or social posts

Memes are funny and add character to blog posts or

Instagram updates

Make infographics, reports, posters and more for top

rated posts

Quickly make quote graphics or image watermarks

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Group 1 Group 2 Group 3

Group 4 Group 5

In groups:•Read your scenario and practice creating a graphic!•We are happy to answer any questions!

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• What did you learn?

• How easy was it to use?

• What other ways could you use this tool, outside of what your group’s scenario described?

• Will you use this tool? Why, or – just as important – why not?

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Bonus resources to make your social sharing better:

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The Ultimate Cheat Sheet of Photo & Images Sizeshttp://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic