few eye catching adds

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Few Eye Few Eye Catching Adds Catching Adds Look at the various Look at the various resources used for resources used for add-making !! add-making !!

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Page 1: Few Eye Catching Adds

  Few Eye Few Eye Catching AddsCatching AddsLook at the various Look at the various resources used for resources used for

add-making !!add-making !!

Page 2: Few Eye Catching Adds

Picture 1: Picture 1: Phone Phone LinesLines

Tangled phone lines are a common sight on the streets of Bangkok, so Procter & Gamble decided to take advantage of how they resembled long strands of tangled hair. To promote P&G's line of Rejoice conditioners, a large green comb was placed on the telephone lines, reading: "Tangles? Switch to Rejoice Conditioners."

Page 3: Few Eye Catching Adds

Picture 2: Picture 2: Pizza Pizza BoxesBoxes

Staying home and ordering a pizza will no longer keep you safe from ads. Cingular Wireless recently launched its "I Love New York" ad campaign on pizza boxes in the city.

Page 4: Few Eye Catching Adds

Picture 3: Picture 3: Tray Tray TablesTables

Free in-flight meals might be a thing of the past, but US Airways has found another use for tray tables—advertisements. Among the companies plastering their ads on US Airways tray tables are Verizon Wireless and GM Saab.

Page 5: Few Eye Catching Adds

Picture 4: Picture 4: StrawsStraws

If you're the Y-Plus Yoga Center in Shanghai, what

better way to communicate how

flexible yoga practitioners are than putting your ads on a bendable

straw? The inventive straws were

distributed in a Shanghai juice bar

near the yoga center.

                                                                                                                      

       

Page 6: Few Eye Catching Adds

Picture 5: Picture 5: ManholesManholes

Covering manholes in New York City are ads that look like a steaming cup of coffee. (No doubt they don't smell as good.) The coffee ad was fitted with tiny holes to allow the steam to seep through and impart that hot-coffee look.

Page 7: Few Eye Catching Adds

Picture 6: Picture 6: EggsEggs

How do you like your ads—scrambled or fried ? CBS Television announced that it will start etching ads for its new fall programming on about 35 million eggs. The campaign is set to roll out in September and October.

Page 8: Few Eye Catching Adds

Picture7: Picture7: StreetsStreets

When coming up with an ad campaign for FedEx Kinko's, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city's busy thoroughfares for a couple of days earlier this year.

Page 9: Few Eye Catching Adds

Thank You…….Thank You…….