goviral credentials 2016

a magical effect that can make your Brands instantly famous overnight

Goviral Indonesia

Our team

Rachmat BosschaFinance Director

Viga NunuCEO

Unity OktafiAccount Director

Azima ShallymarAccount Manager

Adryan RezzaCommunity Management

Dianike SaraswatiCreative Designer

Joeykunda DionCreative Copywriter

What is the problem?

Conclusion

You have to be more creative to setup a campaign. You need an effective campaign method to deliver your Brands message to audience. You need a campaign that market will accept without pain. You need a campaign that utilize early adopters. You need a campaign on Social Media where the people communicate anything.

• The market is getting smarter at identifying ad • The market level is entering : users are willing to pay as long as they

don't see any advertisement on social media • Most people active on Social Media

• Early adopter is more effective tools for Brands Promotions • People more willing to hear their friends suggestions than ads • Now is the word of mouth marketing era • Everything goes digital

Market Characteristics Nowadays

Word of Mouth is still most trusted resource for people to Buy a Product or Choosing a Brand

92% believe to recommendations from people I know.

70% believe to consumers opinions posted online

58% believe to editorial content such as newspaper articles

Social Media Nowadays

85% of follower of brands on Twitter recommend brands to others. (Syncapse)

43% of consumers are more likely to buy a new product when learning about it on social media. (Nielsen)

77% of consumers are more likely to buy a new product when learning about it from friends or family. (Nielsen)

81% of online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force)

79% of consumers who’ve followed a brand on Twitter did so in order to receive discounts or other incentives. (Market Force)

49% of consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. (Jack Morton)

we are a magical effect that can make your Brands

instantly famous overnight

What Is Goviral Indonesia ?Goviral Indonesia is a digital promotion solution utilizing word of mouth methods by leveraging networks of influencers or early adopters which spread across social media, especially Twitter, Facebook, Instagram, Path, Google+, Youtube, etc

There are more than 50,000 influencers/early adopters joined with the platform

There more than 600,000,000 audiences, focusing in Indonesia

More than 20,000 community managed

Campaign Stages

Optimize and Monitoring

Spreading The Message

Creating The Message

Understanding The Brands

Our team will need to be briefed in length about your brand positioning and footprint. We have to agree upon how best to communicate the brand on influencers accounts. The objectives and the KPI of the campaign has to be clear and achievable within a given period of time.

The next step is to create the message. As Social Media platform, there are several model of messaging policy. For example Twitter is a micro-blogging platform, the message has to be short, simple and actionable. We will advise you on several different tone and manner or rich content materials which would be most suitable for your Brands.

The next step is to spread the message. We will deliver all the messages based on the scheduled through our platform. And we can monitor the campaign directly via a dashboard. When the campaign feedback goes wrong, we can hold the campaign, change the influencers, rework the copywriting, etc instantly.

We believe that we want the best result for the campaign. But we don’t only want it. We always pursue the best result. You can challenge us with KPI on every campaign. Such as, traffics, leads, etc.

We have team to optimize all of your campaign for KPI achievement.

Some of Our Celebrity Influencers@raisa6690 | I'm a singer, in love forever with it. In it for the love of music, not for the glitter and gold :)

@DJ_Yasmin | one of Best DJ Of The Year Paranoia Awards 2013 -Best female DJ oty Paranoia Awards 2011 -#7 REDMA

@radityadika | Seorang pencerita dalam berbagai macam medium: buku, film, dan digital. Next project: film SINGLE. Segera di bioskop

@iko_uwais | Actor - Stuntman - Stage Combat & Fight Choreographer - Martial Artist - Management

@sarseh | She is a television presenter and has her own show at Net TV called, @SarahSechan_NET

@ardinarasti | actress, musician & song writer - Duta Anti Kekerasan pada Perempuan - icon of Kebaya4theWorld by Raden Sirait

Some of Our Community

@indovidgram | Indonesia Instagram Video Community! Get featured : Video's title + @indovidgram + #indovidgram

@skinnyindonesian24 | Andovi da Lopez and Jovial da Lopez. The da Lopez Brothers. Indonesian Vlogs, Skits and the occasional horrible music covers.

@nyunyucom | website favorit anak muda. yang penting nggak penting!

@TweetRAMALAN | The LARGEST ASTROLOGY in the WORLD. Check Official Instagram: @Tweet_RAMALAN.

@malesbangetdotcom | Malesbanget.com adalah website kesukaan kita semua sejak 2002!

@dagelan | :Dagelan-Asikin aja lagiii :D - Biggest meme community on Instagram.

Who Are The Audiences?

Female 55%

Male 45%

Male Female

00

00

Audiences by ages

12%

24%

38%

26%

13-17 yrs old 18-24 yrs old25-34 yrs old > 35 yrs old

Where Are The Audiences?Our audience mostly in Indonesia. We are focusing on local community management. Our platform can identifying all the Influencers / Early adopters friends/followers/fans and divide their location into this metrics

biggest population 2nd population 3rd population 4th population

Why Goviral Indonesia?• the biggest influences/buzzer management in

Indonesia • flexibility is a must • work with 50,000 creative people in digital

industry

Our solutions are tailored to meet the needs of social media marketer, specifically bring high-value customer to your brand to increase leads, engagement, and virality. • KPI based campaigns are our daily food

• not only talking about digital area, but you can utilize the influencers through offline activation

• You can ask our influencers to participate, to try, to attend, etc your activations/events

• Our specialties: • Fast, flexible, accurate • KPI based campaign • Outstanding campaign strategy

Sample of Works

Trending Topic Indonesia: 19 September 2015 and 13 September 2015

#AkuAkan is one of AQUA campaign. The main objective of the campaign is content virality, participants generations, and drive traffic to www.bagaikanair.com.

Conversations generated : 17,425 Traffic delivered : 35,130 Participants : 1,928

Aug 1st Sep 2nd Sep 3rd Sep 4th Sep 5th Sep

4,417

551

1,574

2,622

1,178

410

Conversations

Sample of Works

#CUPI is one of PONDS campaign. The main objective of the campaign is deliver the message that “Pipi kenyal setelah cuci muka dengan PONDS”. The KPI Campaign is about to generate 55,000 engagements.

@fitrop Likes: 2,849 Comments: 108 Retweet: 85 Favorite: 11 Virality: 9,312

@SheilaRiven Likes: 341 Comments: 10 Retweet: 23 Favorite: 7 Virality: 319

@_wikidiw_ Likes: 4,076 Comments: 26

@devinaureel Likes: 16,184 Comments: 249

@zarryhendrik Likes: 343 Comments: 20 Retweet: 41 Favorite: 4 Virality: 5,733

@SitiJwryh Likes: 394 Comments: 33 Retweet: 2 Favorite: 2 Virality: 319

@vendryana Likes: 1,959 Comments: 40

@ardinhai Likes: 6,471 Comments: 212

Campaign Result: 83,076 engagements 4,810,389 exp.

Sample of Signature

Summarecon Mall Bekasi Launching Campaign.

Campaign Strategy: Create hype about Bekasi

Who Are The Clients?Category: Finance, Banking, and Insurance

Category: Consumer Goods

Who Are The Clients?

Category: Electronics, Smartphones


Category: Automotive, Transportation


Category: Telecommunication, Technology


Category: Online Commerce


Category: Agency, TV, Event Organizer


Goviral Indonesia Ciputra World One, DBS Bank Tower Level 28 Jl. Prof. Dr. Satrio Kav. 3 - 5 Jakarta 12940 Phone: 021 2988 8411 Fax: 021 2988 8201 Email: [email protected] www.goviral.id