drizzlin's credentials 2016
TRANSCRIPT
We believe all social platforms only make sense when they make sense to
your business. We often find reason through public sentiment online and
constantly ask ourselves how effective engagement could mean better
business for you. We are the initiator's of change. We change the way your
customers connect with the brand to help you increase your brand loyalty.
WE HUMANISE BRANDS
Credentials
Launched operations in 2008
Initiated the social media listening practice at ICICI Bank in 2008
Conducted online brand perception audit for KFC India in 2009
Created Microsoft’s X Box Facebook community that won theBBC campaign India award for best loyalty campaign in 2010
Worked with Lenovo Worldwide in 20 countries and over eight languages in 2010
Created online brand presence and initiated social engagement for SBI Cards and Kingston Technology in 2011
Created online brand campaigns for Wrangler Denim’s engagement with the biking fraternity in 2011
Created the first employee contributor community at HP – ITO India in 2012
Created more than 150 mentions for Hudson Canola Oil by reaching out to online influencers in 2013
Launched Femina Believe and helped them connect with audiences in 2014
Launched TrulyMadly.com with the very well received Breaking Stereotypes Campaign in 2014
Created Shiv Nadar School’s social media presence and helped them engage with parents in 2014
Created and conducted the End Violence - Phase II campaign for UNICEF in 2014
Enhanced Tetra Pak's social media presence and created brand advocates for them in 2015
Created Online brand presence and contests for InFocus and Coolpad in 2015
Consulting for a JK Paper in India in 2015
Creating content and social media management for Near.in in 2015
Setup and managed Tetra Pak's Online Reputation Management Practice in 2016
Took over JK Paper’s social media presence and helped them engage with consumers and specific audience segments in 2016
Kicked off a digital talent practice, now also helping companies build their own digital teams. Clients in e-commerce, start ups and established businesses new to digital. 2016
2008 2009 2010 2011 2012 2013 2014 2015 2016
Our Journey
Setup and managed Bajaj Allianz's Online Reputation Management Practice in 2011
Case StudiesDiscussing a few chosen cases over the years.
UNICEF 1st of 6.- Phase II of the EndViolence against the children. - Reached 2.5Mn people using the phrase #ItStartsWithMe and leveraging celebrities. - Created “A-Z of Abuse” series and even trended on Twitter on Girl Child Day. - Fans (Facebook) and Followers (Twitter) increased by 25000 and 200.
Truly Madly 2nd of 6.- Launched Truly Madly, India’s first matchmaking website and app. - 20x increase in registrations from April to May 2014 & 17X increase in website sessions. - 21X increase in number of users on the website. - Widespread coverage across online and print media. - Featured as one of the best social media campaigns for 2014 by Lighthouse Insights.
JK Paper 3rd of 6.- Our task was to identify an online narrative of the brand and to create a stronger consumer focus in a classical B-to-B business.
- Environment as a broad topic of discussion came to become one of the central themes. - We took over their online presence and grew their online audiences manifolds. - Trended on Twitter India many a times. - Sponsored the St. Stephens, Delhi debate to include usage of paper to be a topic.
Shiv Nadar School 4th of 6.- Making the inside world of SNS accessible to a wide online audience. - Refurbishing their website, blog and prospectus. - Managing their social media presence. - Creating content by establishing communication channels within the school. - Grew fans on Facebook manifolds organically. Set up their blog and indulged in longer format content engagement. The page had an exceptional rate of 14 percent.
Bajaj Allianz 5th of 6.- Handled and neutralised more than 5500 complaints since 2012. - Initial response turn around time was brought down from 5 to 2 hours within 6 months. - 18% increase in positive sentiment across all platforms within 6 months. - Connecting with the customer at a human level by:
- Constantly interacting with them till the issue is resolved. - Expressing empathy that allows them to see the brand as being genuinely concerned about
them. - Proposing an action based in response to complaint/query to reassure the customer.
Tetra Pak 6th of 6.- Challenges were to connect with the end consumer and engage and bring value to their existing customers such as Coca Cola, Amul, Pepsi, etc.
- Campaigns such as “Protects What's Good” engaged consumers emotionally and reinforced that Tetra Pak stands for quality and 'protecting the good’.
- ORM for their customer brands. Notifying and suggesting them right course of action at the time of crisis. Joint-campaigns with their clients and spreading their message.
- Tetra Pak India being a B2B brand was able to generate more than 2400 consumer entries through its social media channels in just 7 days.
-Facebook - 3, 50,000 people reached through this campaign - 154 user generated entries/stories over a week - A whopping total engagement during the campaign of more than
44,000 was witnessed
-Twitter - The campaign got 6, 87,334 impressions - #ProtectsWhatsGood trended on Twitter for 6+ Hours (In India) - Total number of tweets generated using the hashtag: 2,400+ - Added 200+ new followers
Some third party brands even leveraged the #tag to get visibility.
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Online Reputation Management and Social Media Based Research & Analytics
What Can We DoContent Creation & Management
Hiring for Digital Media
Campaign Planning & Execution
Online Media Buying
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4.5.
Our experience spreads across industry sectors, countries and languages.
We have worked with over 35 clients in Financial Services, Consumer Electronics, Retail and FMCG.
