4

7

Government, the food and drink industry and others should take action to ensure:

Consistent and clear food labelling so that people can easily understand what is in the food we buy

Food and drink products are healthier, by reducing sugar, saturated fat and salt and reducing portion size

Healthy choices in shops, cafes and takeaways are encouraged

Marketing of unhealthy (junk) food to children on TV and online is further restricted through stronger

regulation

Unhealthy food is not the cheaper option

People move more – physical activity is encouraged and increased

Improving healthy choices in the public sector – when people are at work and school

Local planning promotes access to healthy food and physical activity

Healthy living messages are promoted and people know what they can do to reduce their risk of obesity

and Type 2 diabetes.

on newly diagnosed figures from the 2012/13 National Diabetes Audit, extrapolated up to the whole population

with diabetes indicated by the AHPO diabetes prevalence model. 3 Figures based on Diabetes Prevalence Model (2016) and APHO Diabetes Prevalence Model (2010), Public Health England 4 Hauner H (2010). Obesity and diabetes. in Holt RIG, Cockram CS, Flyvbjerg A et al (ed.) Textbook of diabetes. 4th edition.

Oxford: Wiley-Blackwell. 5 Hex N, et al (2012). Estimating the current and future costs of Type 1 and Type 2 diabetes in the United Kingdom, including

direct health costs and indirect societal and productivity costs. Diabetic Medicine 29 (7); 855– 862. 6 NHS Digital (2017) Statistics on Obesity, Physical Activity and Diet. Available at

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/613532/obes-phys-acti-diet-eng-2017-rep.pdf 7 Dobbs R, Sawers C, Thompson F et al (2014). Overcoming obesity: an initial economic analysis. McKinsey Global Institute.

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33 Cerny, C (2016). A Watershed Moment: Why its Prime Time to Protect Children from Junk Food Adverts. http://obesityhealthalliance.org.uk/wp-content/uploads/2017/11/A-Watershed-Moment-report.pdf

41 42

43 NICE. Public Health Guidance 13: Physical Activity in the Workplace.

Public Health Guidance 54: Physical Activity: Exercise referral schemes

45 NICE. Public Health Guidance 38:Type 2 Diabetes: Prevention in People at Risk.

46 Healthy High Streets – Good place-making in an urban setting, Public Health England, January 2018