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Surveys tell us 30% of your new account holders will leave your financial institution within the first year. The same surveys say new account holders are much more likely to sign up for additional products and services. How do you take advantage of this? LKCS is here to help! The best solution is personalized, onboarding matrix campaigns, promoting all your other excellent services and then tracking the results! Find out more about our matrix marketing solutions during this presentation. http://www.lk-cs.com http://www.youtube.com/lkcsperu http://www.facebook.com/lkcsperu http://www.slideshare.net/lkcsperu About LKCS: LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades. LKCS -- We do that.TRANSCRIPT
What is a Matrix Campaign?
A highly targeted pre-determined series of
direct mail pieces, e-mail messages and/or
outbound phone calls designed to cross-sell
products and services.
Each offer is personalized; based on individual
account holder relationships, demographics,
and other criteria unique to each institution.
Why Matrix Marketing?
Proven results in a wide variety of institutions.
Campaigns are automated. They continue no matter
what other priorities demand your time.
Personalized communications with account holders
is the most cost-effective method for improving
services-per-households, increasing balances, and
long-term retention of the relationship.
Matrix Campaign Components
Direct Mail
Postcards
Personalized Letters
Self-Mailers
E-Mail Messages
Outbound Phone
Calls
Statement Based
Campaigns
Statement Cover
Letters
Selective Inserts
Matrix Letter Samples
Matrix Ad
Examples
30% of new account holders leave within the first year.
During the first 90 180 days, new account holders are
more likely to purchase additional products or services.
One Solution: Educate new account holders about
additional products and services that will appeal to their
lifestyles and financial situations.
Indirect Lending Cross-Sell
A J.D. Powers & Associates study found that 37% of
consumers with luxury purchases and 33% of consumers
with non-luxury purchases said they intend to work with
the dealer to choose the financing options.
The challenge is not only to bring in the loans the
challenge is how to turn these people into more than just
single account holders.
One Solution: Inform these account holders about your
institution they wanted the vehicle, not the relationship.
Sell the relationship and your benefits and advantages
over the competition. Identify and promote SPECIFIC
products and services that will appeal to each individual.
Single-Service Account Holder
How many account holders do you have that have only a
single account as their rainy-day fund or so they can cash
their paychecks? Or have a single loan or credit card?
Are these the type of people you are trying to attract?
One Solution: Identify these account holders and send
specific cross-sell offers based on age range, income and
the existing account relationship(s).
Mergers and Acquisitions
The pace of mergers and acquisitions is likely to continue
to increase.
With each merger, your assets grow and you gain
additional economies of scale. But, are you getting the
most from your new account holders?
One Solution: Extend cross-sell offers to newly acquired
account holders based on their existing relationships and
balances, focusing on products and services that are new
Make this matrix part of your overall merger strategy.
Other Matrix Campaign Opportunities
New Branch Openings
Select Employer Groups (SEGs)
Investment and/or Insurance Divisions
Senior Club Accounts
Other opportunities exist to send regular, highly
personalized campaigns to key prospects.
Commercial Accounts
A Matrix Designed Just For You
Consider the following factors when designing
your matrix:
What are your advantages in the marketplace?
What are your disadvantages?
Which products & services will you promote to
capitalize on these advantages?
In what order?
What offers will you extend?
A Matrix Designed Just For You (continued)
Which account holders should you target for each
of these products and services?
What logic will be used to target and personalize
each offer?
How many different mail pieces and other contact
points?
What will the letters, e-mails or mailers say?
LKCS Takes It From There
Initial programming to build the matrix
Copy writing and graphic design
Monthly import of account data
Matrix processing
Identifies which product and service offer to send
to each recipient
Ensures account holders will not receive offers
for products they already own
Letter printing and mailing; E-mail broadcasts
Reporting and Tracking
Adjust and Refine
Ability to refine matrix at any time:
Change letter conditions / account
relationships
Add/remove letters
Modify text or design
DataFlex Marketing Reporting and
Tracking System
DataFlex Matrix Campaigns are just one
component of the DataFlex Marketing Reporting
and Tracking System
Easy to use, affordable MCIF alternative
Not just your typical data tables and graphs
Interactive reports and dashboards give you instant access to information
Drill down as far as you need to go all the way to individual account holder level
Thank You!
Tim TurczynSales Representative
Direct: 815-220-3907
E-Mail: [email protected]
Schedule a personal DataFlex
demonstration today.