google now marketing
DESCRIPTION
What Google Now is, where it's going, and how you can benefit from the ways it's changing internet marketing.TRANSCRIPT
![Page 1: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/1.jpg)
Gil Reich (@GilR)Managing Greatness
Google Now
![Page 2: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/2.jpg)
![Page 3: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/3.jpg)
![Page 4: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/4.jpg)
Traditional search
![Page 5: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/5.jpg)
Google Now & Predictive Search
1. What it is2. Where it’s going3. What you can do
![Page 6: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/6.jpg)
What Google Now is
![Page 7: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/7.jpg)
Traffic
![Page 8: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/8.jpg)
Weather
![Page 9: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/9.jpg)
Sports previews & results
![Page 10: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/10.jpg)
Stock prices
![Page 11: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/11.jpg)
Flight status
![Page 12: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/12.jpg)
Birthdays, articles
![Page 13: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/13.jpg)
Website updates
![Page 14: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/14.jpg)
How does it know?
![Page 15: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/15.jpg)
It’s stalking you
![Page 16: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/16.jpg)
Keep me updated
![Page 17: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/17.jpg)
Search updates
![Page 18: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/18.jpg)
Customize
![Page 19: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/19.jpg)
Suggested search beyond Google & Siri
![Page 20: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/20.jpg)
Suggested search beyond Google
![Page 21: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/21.jpg)
Suggested search beyond Google
![Page 22: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/22.jpg)
Where Google Now is Going
![Page 23: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/23.jpg)
![Page 24: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/24.jpg)
Nest: Home electronics
![Page 25: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/25.jpg)
Intel: Biometric patch
![Page 26: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/26.jpg)
OAA: Integrated into cars
![Page 27: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/27.jpg)
Future: Recommendations & offers
![Page 28: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/28.jpg)
Future (maybe)
![Page 29: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/29.jpg)
Future (maybe)
![Page 30: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/30.jpg)
Future (maybe)
![Page 31: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/31.jpg)
What you can do?
![Page 32: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/32.jpg)
Get your “real” life online
![Page 33: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/33.jpg)
Get appointments online
![Page 34: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/34.jpg)
Copy offline relationships online
![Page 35: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/35.jpg)
Get reviews
![Page 36: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/36.jpg)
Email action: RSVP
![Page 37: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/37.jpg)
Google Now: Appointment
![Page 38: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/38.jpg)
Feed the knowledge base
![Page 39: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/39.jpg)
Get local listings & reviews
![Page 40: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/40.jpg)
Social media
![Page 41: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/41.jpg)
Use schema.org
![Page 42: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/42.jpg)
Mark up your page
![Page 43: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/43.jpg)
Feed the knowledge base
![Page 44: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/44.jpg)
Other suggested search players
![Page 45: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/45.jpg)
Summary & Closing thoughts
![Page 46: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/46.jpg)
Think differently …
![Page 47: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/47.jpg)
The fundamental things apply
![Page 48: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/48.jpg)
The fundamental things
• Create what your customers want• Build relationships• Establish authority• Engage your users and partners• Tell Google what you’re offering
![Page 49: Google Now Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f7616af79592a0c8b4588/html5/thumbnails/49.jpg)