siri vs google now
DESCRIPTION
How will the rising popularity of digital assistants such as Siri and Google Now affect the way businesses do marketing? Also, between these two top digital assistants, who's ahead of the game? Find out here.TRANSCRIPT
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Siri Vs. Google NowDigital Assistants And
Why They Matter To Marketers
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What Do Siri And Google Have
To Do With Marketing?
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Digital Assistants Prompt New Methods Of Sharing Content
• Shifting content to a more conversational format
• Making sure that your content answers specific questions by using key phrases more
• Giving more emphasis on long tail keywords
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Between Siri & Google Now… who’s more important?
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Let’s Evaluate Using Five Criteria
1. Search engine powering the digital assistant2. Voice behind the digital assistant
3. Device compatibility4. Functionality5. Personality
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LET THE SHOWDOWN BEGIN!
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1. Search Engine Powering The Digital Assistant
Google Now
Siri
Wolfam Alpha and Bing
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Who wins?
When was the last time you Wolfram Alpha’d
something? Or Bing’d a piece of trivia?
I’d say Google Now wins this one.
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2. Voice Behind The Digital Assistant
Google Now
Another robotic sounding lady
Siri
Susan Bennet, a voice actor in Atlanta
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Who wins?
It’s a draw.
All we really have right now are the
disembodied voices of Siri and Google
Now—useful as they are at taking our
instructions.
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3. Device Compatibility
Google NowEveryone... including
iPhone.
Siri
Only iPhone
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Who wins?
I’d give this to Google Now.
You can get the same (if not better) functionality from Google Now and
choose from the different smartphones available.
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4. Functionality
Google Now
Everything that Siri does—and more
Siri
Schedule meetings, make phone calls, set alarms,
delete alarms, open apps, post on social networks, etc.
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Who wins?
Google Now.
Siri takes much longer to translate your
instructions and can only access subpar search engines. Plus, Siri isn’t that intelligent when it comes to reading user
behavior.
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4. Functionality
Google Now
Getting there…
Siri
Sassy
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Who wins?
Siri.
Siri is programmed to be sassy, funny, glib.
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The Final Verdict?
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Google Now—All The Way
• Google Now has more functionality(especially with AndroidWare on it’s way)
• Smartphones are becoming assistants. Google Now is a direct connection to that function and will guide the future of Search Marketing.
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Your Seriously Simple Marketing Hack
1. List down questions that you think your customers are asking when they search for your business using Siri or Google (i.e. What’s the best restaurant in XXX location?)
2. Check your website content and your blog if they answer these questions
3. Take note of these questions moving forward when you write your content
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For More Information Visit:
www.SeriouslySimpleMarketing.com