Personalized analysis and advice for makinghttp://selectpremium.com more mobile-friendly

Includes:

How mobile consumerssee your current site

Site Loading Speed Check

Tips for lead generationbusinesses

Personalized advicefor your site

10 Mobile Best Practices

Next steps

HI. THANKS FOR USING OUR GOMOMETER.This report highlights some key findings about your site and what you can do to make it moremobile-friendly. Good luck! We’ll be at howtogomo.com if you need help.

http://selectpremium.com scored 2 out of 4on the mobile-friendliness scale.

YOUR SITE LOADED IN 7.1 SECONDS.That’s slower than what mobile users expect. In fact, close to50% will wait just 5 seconds or less before giving up on a site*.Remember, mobile consumers are often in a hurry, and becomefrustrated when they can’t complete a task quickly. Keepreading to see how you can reduce your load time and otherways to make your site more mobile-friendly.* Compuware, “What Users Want from Mobile”, 2011

Keep your phone numberand address visible. If youhave multiple locations, usegeolocation to provide theaddress of the locationclosest to the user.

Click-to-call dialing andlocation-based features tohelp your customers findand connect directly toyour business right fromtheir phones.

Reduce steps, simplifyforms and make data entrysimple with checkboxesand scroll menus.

TIPS FOR LEAD GENERATION BUSINESSESAs a lead generation business, your focus is customer acquisition. Your mobile site should make it as easy as possible for potential customersto contact you or find your physical location. These items are very important for your business:

GoMoMeter Report forhttp://selectpremium.com

PERSONALIZED ADVICEFOR YOUR SITEThese items can help solve some of the site performance issues you identified based on your answers to our GoMoMeter questions.

HANDLING IMAGES> Your site’s images are appearing properly.

Images and other content appear to be loading properly on your site.This is a good sign; it means you are using supported technology andyour images have been properly sized. This is very important — afast-loading site makes a good impression.

FOCUSING ON TEXT> Your site’s text is not visible without pinching or zooming.

It is crucial to make your mobile site’s text easy to read. Rememberthat mobile users aren’t always in the best situation to do extensivereading. Use an appropriate font size and lay out text so users don’thave to zoom or scroll. If scrolling can’t be avoided, keep it to a singledirection — vertical.

Mobile devices have small screens, so it’s important to makeinformation on your site easy to read and scan by using bullet pointsand dividing content into small chunks.

Think carefully about which information and features yourmobile customers need most.

For lead generation businesses like yours this could include:

Store locator

Directions and maps

Phone number or email address

Request Information forms

DESIGN FOR THUMBS> Your links and buttons are thumb-friendly.

Thumb-friendly design is essential for a good mobile site. Rememberthat human fingers and thumbs are not precise instruments.You’ve managed to avoid elements that are too small to be clicked.

This is also important to remember for lead generation on mobile sites.If you use online forms to schedule appointments or accept questionsand requests, ask for the minimum information required. No onewants to fill out a lot of tiny form fields with fingers, and you canalways get more details by phone or in-person.

LET CUSTOMERS KNOW WHERE TO FINDYOU.> Your location and phone number are visible.

Since your business relies on a direct relationship with your clients, it’sgreat that your contact info is easy to find—it could be all it takes toget customers to call or come in.

When available, you can also use a phone’s internal GPS to providepersonalized maps and directions for your users. Make it easyfor customers to find you!

AND MAKE IT EASY FOR CLIENTS TO CALL.> Your phone number cannot be clicked to initiate a call.

Since your customers already have their phone in hand—why not takeadvantage? Prominently display your phone number and useClick-to-Call functionality, a simple way to take advantage of thenatural capabilities of mobile phones that allows users to dial with asingle tap. It couldn’t be easier to contact you.

GoMoMeter Report forhttp://selectpremium.com

10 MOBILEBEST PRACTICES

1. KEEP IT QUICKMobile users are often short on time, squeezing in online tasks asthey go about their day. To help them, design your site to load fastand make copy easy to scan.

Prioritize the content and features thatmobile users need most.

Use your desktop site analytics to see whatmobile users are doing.

Reduce large blocks of text and use bulletpoints for easy reading.

Compress images to keep them small forfaster site loading.

2. SIMPLIFY NAVIGATIONNo one likes to be confused. Clear navigation and, on large orcomplex sites, search functionality will help your customers easilyfind what they need.

Minimize scrolling and keep it vertical only.

Use a clear hierarchy in menus andavoid rollovers.

Help users navigate between levels withclear back and home buttons.

Use seven links or fewer per pageof navigation.

Have a search box prominently availableon complex sites.

3. BE THUMB-FRIENDLYPeople use their fingers to operate mobile devices—especially theirthumbs. Design your site so even large hands can easily interactwith it.

Use large, centered buttons and give thembreathing room to reduce accidental clicks.

Pad smaller buttons to increasethe clickable area.

Pad check boxes by making the text clickable.

4. DESIGN FOR VISIBILITYA mobile-friendly site gets its message acrosswithout causing eyestrain. Make it easy for yourcustomers to read—remember, they may be in aplace with low light.

Create contrast betweenbackground and text.

Make sure content fits onscreen andcan be read without pinching and zooming.

Use plenty of negative space.

Use size and color to indicatelink/button priority.

Use 3D effects and shadowing for buttons.

5. MAKE IT ACCESSIBLEIdeally, your mobile site should work across allmobile devices and all handset orientations.Find alternatives to Flash—it does not work onsome devices.

Use HTML5 for interactivity and animation.

Adapt your site for both verticaland horizontal orientations.

Keep users in the same place when theychange orientation.

6. MAKE IT EASY TO CONVERTNo matter what your site’s objective is, yourcustomers need to be able to do it with a virtualkeyboard and no mouse. Make it easy to buysomething or contact you!

Focus on information that willaid conversion (i.e., product details).

Reduce the number of steps needed tocomplete a transaction.

Keep forms short and use the fewestnumber of fields possible.

Use check boxes, lists and scroll menusto make data entry easier.

Use check boxes, lists and scroll menusto make data entry easier.

GoMoMeter Report forhttp://selectpremium.com

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7. MAKE IT LOCALConsumers look for local info on their phones allthe time—from locating the nearest gas station tofinding an open pizza place. Include functionalitythat helps people find and get to you.

Have your address or store locator on thelanding page.

Include maps and directions. Use GPS topersonalize when possible.

Allow users to check stock at nearby stores.

8. MAKE IT SEAMLESSPeople now use multiple screens throughout theday. Convert as much of the functionality of yourdesktop site to mobile as you can to create aseamless experience.

Allow users to save popular searches andshopping cart contents.

Maintain key features of site across allchannels as much as possible.

Display the same information forproducts/services.

9. USE MOBILE SITE REDIRECTSA mobile site redirect is code that can automaticallytell if visitors are using a mobile device and sendthem to the mobile-friendly version of your site.Have your site developer implement this redirectcode so your customers get the best version ofyour site for their needs.

Give users a choice to go back to thedesktop site, but make it easy to returnto the mobile site.

Let users choose which version theyprefer to see for later visits.

Include key information, such as youraddress or a store locator, on theredirect page.

10. LISTEN, LEARN AND ITERATEGood mobile sites are user-centric, which meansthey’re built with input from your audience. Askyour desktop site users what they want in amobile website and make testing and optimizationan ongoing process.

Use analytics to understand howpeople use your site.

If possible, especially for complex sites,do user testing before implementationand collect user feedbackafter launch.

Iterate often and continuously improveyour site based on your research.

GoMoMeter Report forhttp://selectpremium.com

NEXT STEPSBUILD YOUR MOBILE SITE.Now that you know how to make your site more mobile-friendly, it’s time to take action. If you have an agency thathelped you build your desktop site, ask them if they do mobile optimization. Otherwise, check out the Build Your Sitesection of www.howtogomo.com. You’ll find a link to a mobile landing page builder for basic sites and an listing ofmobile site developers to partner with for more comprehensive sites.

Once you’ve launched your mobile-friendly site, here are two more ways Google can help you succeed:

CLAIM YOUR BUSINESS ONGOOGLE. IT’S FREE!Be there when local consumers are looking for you(and gain insight into what they’re looking for) withGoogle Places for business — your verified local list-ing that appears in Google search and maps. Helpyour business stand out by adding photos, maps anddirections. You can also highlight special promotions,post live updates and respond to reviews.

Visit google.com/places for more info.

PROMOTE YOUR BUSINESSWITH MOBILE ADS.Combine your new mobile-friendly site with a mobile-targeted campaign using Google Mobile Ads — the mobilecomponent of AdWords. Mobile ads will help you growonline sales, send more customers to your store or buildyour brand, all with amazing new formats.

Visit google.com/mobileads for more info.

ABOUT GOMO.GoMo is a Google-led initiative dedicated to helping businesses “Go Mobile” by providing them with the tools and re-sources they need to make their websites more mobile-friendly. On the GoMo website, businesses can see how theirsites look on a mobile device using the GoMoMeter tool and get personalized recommendations for creating a moremobile-friendly experience. The site also has information on current mobile trends and mobile site best practices, aswell as a list of developers ready to help companies build their mobile sites.

For more information, visit:http://howtogomo.com

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