golite media kit
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GoLite Ads Media Kit 2011TRANSCRIPT
INTRODUCING GOLITE:
Thank you for considering us for your next media buy.
I imagine you are checking out GoLite Ads to see how we can help you increase profits and brand awareness? These days competitors are vying for your client's business, thus, driving down profit margins and making it difficult for you to stand out.
Now... there is GoLite.
Do you think if we could put you in front of the right audience, at the right time, with the right messages you could bring in more business? What if we did it in a larger-than-life, impos-sible to miss and eye catching way? Well, that's exactly what GoLite can do for you.
GoLite offers you unmatched flexibility and unique visibility, placing your key messagesand your brand directly in front of your target audience, wherever they happen to be.
You can change messages instantly and get ahead of your competitors with just a few mouseclicks. It's really that easy.
Whether parked or cruising through downtown, GoLite brings unrivaled accountability to the table thanks to it's state-of-the-art GPS tracking system, ensuring you know, in real time, exactly how your investment is being put to use.
You can see exactly when, where, and how often your ads played... all from the comfort ofyour office, home, hotel room in Chicago, or anywhere in the world.
So, we invite you to take a break from the boring, and put aside a few minutes to learn how you can GoDigital... GoLite.
Brian Bachman"The Big Screen Big Shot"
GOLITE ADS MOBILE DIGITAL BILLBOARDS
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HISTORY
GOLITE ADS IS COMMITTED TO BRINGING ADVERTISING BRILLIANCE
What is GoLite?
Each GoLite vehicle is equipped with two state-of-the-art light emitting diode (LED) electronic mes-sage centers displaying dynamic, vivid and eye-catching ads. Your message gets delivered directly to your targeted market, capturing attention when your prospects are actively shopping, eating or looking for entertainment. GoLite gives advertisers what they have always wanted – the ability to stand out in a cluttered advertising landscape.
Who Are We?
Our team of LED display experts launched GoLite Ads in 2010 as a way to provide the tremendous benefits of LED technology to businesses of all sizes, but without the high costs of LED display ownership.
The GoLite Ads management team boasts a combined advertising and media resume that spans four decades and combines another two decades of implementing some of the most dynamic digital advertising solutions worldwide to offer innovation and a competitive advertising advantage to compa-nies from all sectors!
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FACT SHEET: MOBILE DIGITAL BILLBOARDS
* 107% sales increase with mobile digital billboards.Product Acceptance & Research, Inc
* 29% of consumers say a Mobile Digital Billboard caused them to visit a retail store within a week of seeing the ad.Arbitron National In-Car Study
* Mobile Digital Billboards boost name recognition 15 times greater than any other form of advertising.Outdoor Advertising Association
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MARKET DEMOGRAPHICS:• 4,500,000 impressions each month• 120 messages displayed each hour• 100 hours of drive time each week• Coverage at over 250 events each year (including Cowboys, Rangers, Mavericks, Stars, Nascar, Lone Star, concerts, conventions, festivals, and much, much more)
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HOW TO INCREASE PROFITS WITH GOLITE
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We can help you to start revving up revenues in three easy steps:
1. Identify your target audience.2. Let us know where and/or when you can find them, what their interests are?3. How often do you want to be in front of them?
We are a Mobile Digital Billboard, quite simply, we go where your target audience goes, we get your message(s) in front of them, and we do it in a larger than life way with two giant 9' x 16' HD video screens.
GoLite gives you the ability to advertise by:
Time based - You choose the hours that you want your ads to appear on GoLite. This advertising is great for businesses with many locations, This advertising is great for businesses with many locations, or busi-nesses with no locations, ie. internet-based businesses.
Location based - You choose the location where you want your ads to play. When GoLite enters a pre-determined radius of your chosen location your ads will appear. When GoLite leaves the pre-determined radius, your ads automatically stop playing. This form of advertising is great for businesses that get most of their business from within a certain area.
Time and Location based - You choose the hours and location that you want your ads to appear on GoLite.
Exclusive - you choose where and when, and your ads are the only ads playing on GoLite. This is great for events, grand openings, and for businesses who want to maximize exposure.
Your ad appearsfor :06 seconds
Two 9' x 16'HD LED Screens
120 times per hourGuaranteed!
Individual Market Area:
• 5000 ads in your targeted market area • Run as many different messages as you would like at no extra charge.* • Change your ad(s) as often as you would want• Includes custom creation of up to four ads• Access to online patent pending Ad Manager tracking and campaign management software• Investment: $1500/mo• Plus... GoLite Street Team will distribute your Swag/Promo Items to 150 businesses each month!
All Market Areas:
• All of the benefits of Individual Market Coverage times Six! • Rest easily knowing you will have a presence at every event, and everywhere GoLite goes!• 4,500,000 impressions per month• Investment: $4500/mo (less than .11-cents per ad)
Interactive Advertising Opportunities:
Make your next event as impactful and memorable as possible by utilizing GoLite's Interactive Advertis-ing Opportunities including Text Messaging, Bluetooth and QR code mobile marketing. Call today to learn how to integrate and monetize these technology strategies in your next campaign. Turn it up a notch by incorporating full outdoor video and sound, along with the "GoLite Street Team" Team to make your event experience unforgettable!
Custom packages including daily, weekly, event and exclusive rates available upon request.*Production charges will apply if GoLite Ads design team creates content.
IN EACH GOLITE MOBILE DIGITAL MARKET AREA YOUR STATIC OR ANIMATED AD(S) WILL RUN 5000 TIMES PER MONTH - ENSURING MARKET SATURATION. WITH 6 MARKET AREAS TO CHOOSE FROM, GOLITEGOES WHERE YOUR AUDIENCE GOES.
RATE CARD
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COVERAGE MAP
Featured Coverage Areas:Stonebriar MallPreston Village Shopping CenterThe Shops at FairviewWatters CreekThe Shops at Willow Bend Polo Towne Crossing ShoppingPreston Park VillageAddison The GalleriaValley View CenterPreston Royal VillageMockingbird StationOld Town
Northpark MallKnox/HendersonWest VillageUptownHighland Park VillageSMUDowntown DallasLower GreenvilleDeep EllumState Fair of TexasWest EndVictory Park
Cowboys StadiumThe Ballpark at ArlingtonLone Star ParkVerizon TheatreSundance SquareBilly Bobs TexasFt. Worth StockyardsDr. Pepper BallparkPizza Hut ParkAllen Event Center
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The Dallas/Fort Worth DMA is the largest metropolitan area in Texas and the 5th largest in the United States.
The metropolitan area is home to over 10,000 corporate headquar-ters making DFW the largest corporate headquarter concentra-tion in the United States.
GoLite offers incredible reach From Cowboys Stadium to Downtown Dallas, to Rangers Ballpark to DFW Airport, to Downtown Ft. Worth, to Frisco, McKinney and Allen.
We can easily reach the general market and we can also create programs that specifically target African American, Hispanic, parents, young and old...
The DFW Metroplex is one of the top ranking DMAs in the U.S. for each of these ethnicities.
Launched in 2010 with one GoLite vehicle, the GoLite Mobile Digital Billboard is on schedule to grow and expand through the years as the advertising landscape contin-ues to evolve.
Step One: Accountability
Log into Ad Manager and track when, where, and how often your ads play in real time. Upload new ads, create and schedule new ad campaigns.
Step Two: Flexibility
Upload as many different ads as you like, allowing you to speak to different audiences. Change which ads play whenever you wish.
Choose / Change your displayed advertisment
You have the option to upload new media from your own computer.
AD MANAGER
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AD MANAGER
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Step Three: Unique Visibility
Choose coverage area, dates, and times that determine when, where, and frequently your ads will be seen. It only takes seconds to create!
Step Four: Increased Profitability
Your campaign goes to market, your brand comes to life in an innovative, unique way and all the data is at your fingertips...in seconds. Track each individual ad or group of ads from anywhere you can access the internet.
No other ad platform powerfully combines accountability, flexibility and unique visibility-resulting in increased profitability like GoLite Ads.
Track your investment by viewing exactly where each ad played
Customize the days you want your ads to run and choose the ads you want to play
Control your media while tracking when, where, and how many times your ads
played
SUCCESSFUL DIGITAL OUTDOOR DESIGN
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Contrast
Strong contrast is essential for creating good out-of-home design. The 14 color combinations repre-sent the best use of color contrast for readability.
Image
Strong images against simple backgrounds create high-impact visuals. The Image on the left is a good example.
Pixel Matrix
Ad Size Pixels: 512 wide x 288 highAcceptable file type: jpeg or mpegColor mode: rgbResolution: 300 dpi
512 pix
288 pix
SUCCESSFUL DIGITAL OUTDOOR DESIGN
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Quick Tips for GoodOut-of-Home Design
* Short Copy No more than 10 words total, and 5 words in the headline.* Large and Legible Type Words are viewed from distances of 50-200 feet. * Increase Line Thickness At 200 feet, thin lines optically disappear.* Forget "The Whitespace" Rule * Bold Colors * High Contrast * Simplify Everything Focus on one key idea or message. Use colors with high contrast to maximize impact.
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