rev up race day revenues presentation with golite ads

21
0 We have helped many races around the country increase their race day revenue 15% to 50%, and in some case double, triple and even quadruple their investment We do this by solving three inherent problems within the industry today. 1) Race registrations are leveling off. 2) Sponsorship revenue is stagnant. 3) Races are not standing out from their competitors. These are the three problems we solve.

Upload: brian-b

Post on 08-May-2015

170 views

Category:

Marketing


1 download

DESCRIPTION

GoLite Ads has helped many races around the country increase their race day revenue 15% to 50%. And, at the same time helped them to double, triple and even quadruple their investment in our program. We do this by solving three inherent problems within the industry today. 1) Race registrations are leveling off. 2) Sponsorship revenue is stagnate. 3) Races are not standing out from their competitors. 888-674-1188 [email protected]

TRANSCRIPT

Page 1: Rev up race day revenues presentation with GoLite Ads

0We have helped many races around the country increase their race day revenue 15% to 50%, and in some case double, triple and even quadruple their investment

We do this by solving three inherent problems within the industry today. 

1) Race registrations are leveling off.2) Sponsorship revenue is stagnant.3) Races are not standing out from their competitors.

These are the three problems we solve.

Page 2: Rev up race day revenues presentation with GoLite Ads

0Why is this happening?1) Race registrations are leveling off.  Too many choices – lots of running races.2) Sponsorship revenue is stagnant.  Same ol’ choices – no return on investment.3) Races are not standing out from their competitors.  Just like in business, races must find a way to STAND OUT from the others and bring more value. 

Page 3: Rev up race day revenues presentation with GoLite Ads

0How do we solve these problems?1. Four weeks prior to the start of your race we will promote your race throughout 

the city of Chicago. We do this to drive registrations.• Similar to TV, Radio, Internet advertising ‐ we include your ads in a loop of advertisers ‐ for 12 hours 

every day (M‐F) ‐ your ad plays 60 times every hour for 60 hours per week for four (4) weeks. That is over 14,000 ad plays – and over 800,000 impressions.

2. 60‐times per hour • Show some of your ads, plus show sponsor ads. 

3. Four hours of exclusive use on Race Day • Show sponsors, videos, social media interactions, much, much more.

Page 4: Rev up race day revenues presentation with GoLite Ads

0Only advertising medium on planet offering all of these features & benefits rolled into one solution.

• Ability to change your message instantly• Schedule messages to play in certain locations or at certain times• Show animated messages• Show video ‐ taped, streaming or Live• Show live television• Interact with people using social media ‐ while building your social media presence• Two screens ‐ get twice the exposure• Use of full sound system and microphone• Your messages seen every minute (60 times every hour)!• LED Screens ensure your message is seen vividly ‐ both day or night• Full accountability through our online software ‐ Ad Manager (patent pending)• 244 total hours of coverage• 19,200 ad plays (throughout the city and at great concert, theater and sporting events)• And generate more sponsorship revenue

Page 5: Rev up race day revenues presentation with GoLite Ads

0PricingChampions Package Runner‐Up Package 

• 4 weeks of shared pre race coverage throughout the city, 12 hours per day (8am‐8pm), 5 days per week (M‐F) – Total 240 hours.

• 4 hours of on‐site exclusive coverage• Camera operator, Camera, Tripod, Microphone• Sound System• Ad Creation:

• (6) Citywide Sponsor Ads (Pre‐Race)• (1) Custom Social Media Templates • (6) Big Screen Big Shot Sponsor Ads• (5) Finish Line Cam Sponsor Ads• (2) Scoreboard Sponsor Ads• (1) Pre‐Race Pump Up Video Montage

Everything in the Big Shot Package, except:• 4 weeks pre race coverage• Camera operator, Camera, Tripod, Microphone• Ad Creation:

• (1) Pre‐Race Pump Up Video Montage

$2300$3900

Page 6: Rev up race day revenues presentation with GoLite Ads

0If I could show you how you can get all of this… and double, triple or even quadrupleyour investment do you have the authority 

to make a commitment?

What I am going to show you no one on the planet can offer you.  Not only are we going to provide the vehicle to get you where you need to go, we are going to give 

you the roadmap to ensure your success.

Page 7: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Pre Race CitywideTie in your brand…

With the Event…

Each citywide sponsorship activation includes sponsor (large) with tag or logo (small) or race.

Page 8: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Pre Race CitywideTie in race…

With your brand.

Each citywide sponsorship activation includes sponsor (large) with tag or logo (small) or race.

Page 9: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Pre Race Citywide Route

• 50% of total Pre‐Race inventory• 1200 ad plays throughout Chicago• Each sponsor can show up to 5 different messages• 6 sponsors

Page 10: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Scoreboard 

Your brand on lower third banner.

Each sponsor can show up to 3 different messages.

Page 11: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Scoreboard 

Your brand on lower third banner.

Each sponsor can show up to 3 different messages.

Page 12: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Big Screen Big Shot 

• Shown on Race Day – 250 Times

• Each sponsor can show up to 5 different messages.

• Unlike Pre‐Race Activations, Sponsor has 100% screen (does not have to tie‐in with Race)

Page 13: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Big Screen Big Shot 

• Shown on Race Day – 250 Times

• Each sponsor can show up to 5 different messages.

• Unlike Pre‐Race Activations, Sponsor has 100% screen (does not have to tie‐in with Race)

Page 14: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Finish Line Cam

• Shown on Race Day – 200 Times• Each sponsor can show up to 3 

different messages.

Live Video as runners cross finish line*Must have video camera hooked‐up

Sponsor banner ad… seen by all who finish strong!

Page 15: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Finish Line Cam

• Shown on Race Day – 200 Times• Each sponsor can show up to 3 

different messages.

Live Video as runners cross finish line*Must have video camera hooked‐up

Sponsor banner ad… seen by all who finish strong!

Page 16: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Get Social

• Shown on Race Day – 1350 Times before, during and after race!

• 3 Custom Templates Created• Build Social Media followers• Create interactive conversations!

Live Tweets, Facebook posts on the Big Screen with your Sponsors #hasthag

Racers can see their pictures on the Big Screen!

Page 17: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Get Social

• Shown on Race Day – 1350 Times before, during and after race!

• 3 Custom Templates Created• Build Social Media followers• Create interactive conversations!

Live Tweets, Facebook posts on the Big Screen with your Sponsors #hasthag

Racers can see their pictures on the Big Screen!

Page 18: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Get SocialCustom Templates Created

Page 19: Rev up race day revenues presentation with GoLite Ads

0Sponsorship Activations – Pre‐Race Pump Video and Message Undivided Attention

Page 20: Rev up race day revenues presentation with GoLite Ads

0So many Benefits – One Solution!

Page 21: Rev up race day revenues presentation with GoLite Ads

0Rev‐Up Race Day Revenues with GoLite Ads

(888) 674‐1188

Spaces are filling up. Lock in your Event Date today.

www.GoLiteAds.com/Racing