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Page 1: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Golden opportunities for the silver economyBrussel, 28 March 2018

Page 2: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Welcome to the first annual event of SEAS 2 Grow

SEAS 2 Grow – Silver Economy Accelerating Strategies To Grow

a European project (Interreg 2 Seas) between France, United-Kingdom,Belgium and Netherlands to boost innovation in Silver Economy thanks toinvolvement of all types of stakeholders, co-creation and experimentationsof products in real life

4 years project (2016-2020)

8 partners

800 stakeholders involved from the 4 countries

Page 3: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Welcome to the first annual event of SEAS 2 Grow

• Improve your knowledge about Silver Economy opportunities in France,Belgium, UK and the Netherlands and better understand innovation’s journeyand route in Silver Economy

• Learn more about what SEAS 2 Grow can offer to you thanks to paneldiscussions and testimonies

• Meet stakeholders from Silver Economy and develop partnerships andbusiness

Page 4: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

open WiFi: Academie

Twitter:

#SilverEco#Opportunities @SEAS2Grow

Page 5: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Teaser : what can SEAS 2 Grow bring to you ?

Entusia, selected by our Accelerator

#silvereco #opportunities @seas2grow Open Wifi: Academie

Page 6: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Teaser : what can SEAS 2 Grow bring to you ?

Entusia, selected by our Accelerator

Page 7: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Program of the day

Panel discussions with stakeholders

- Testimonies from stakeholders involved in SEAS 2 Grow (companies, elderlyand health and care organizations, local authorities and commissioners) anddiscussions with them to understand what SEAS 2 Grow can bring to you

Workshops about innovation in Silver Economy in the 4 countries

- Finding opportunities in the booming international Silver Economy

- Designing your product for the Silver Economy market

Networking

- Pre-booked meetings

- Speed dating meetings

Page 8: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Program of the morning

9h30 – 11h Plenary session (Auditorium)

• Keynote by Zsuzsanna Bódi, Association Director at European Network of LivingLabs (ENOLL.org)

• Keynote by Dr Lorraine Morley, Project Lead Silver Economy Innovation at Allia Ltd

11h10 – 12h Panel discussion with innovators (Auditorium)

12h10 – 12h40 Panel discussion with elderly (Auditorium)

12h – 19h Exhibition (Atrium)

12h30 – 14h30 Lunch (Atrium)

13h – 14h30 Networking by topic (Atrium)

13h30 – 14h30 Speed dating (Atrium)

Page 9: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Golden opportunities for the Silver EconomyPaleis der Academiën

ATRIUM

MAIN BUILDING ENTRANCE

Auditorium: keynotes & panel discussions(groundfloor)

Cloackroom @ Auditorium entrance

Page 10: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Golden opportunities for the Silver EconomyMAIN BUILDING 1st Floor

1 - Coffee breaks (Marmeren Zaal)1 - Bilateral pre-booked meetings (Marmeren Zaal)5 - Workshops (Marie-Thérèse)

Workshops

Coffee breaks

Bilateral pre-bookedmeetings

Page 11: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Golden opportunities for the Silver Economy: ATRIUM

Page 12: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Brussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Philippe Muyters, Flemish Minister of Labour, Economy, Innovation, Sport

Golden opportunities for the silver economy

Brussel, 28 March 2018

Page 13: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Welcome to the Conference from Philippe Muyters – Flemish Minister of Labour, Economy, Innovation and Sport

Page 14: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Brussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Zsuzsanna Bódi, Association Director European Network of Living Labs

Golden opportunities for the silver economy

Brussel, 28 March 2018

Page 15: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

OPEN INNOVATION: Bridging is the FutureZsuzsanna Bodi – ENoLLBror Salmelin - Adviser, Innovation Systems, DG CONNECTTuija Hirvikoski – PhD, ENoLL President

Page 16: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Innovation?

•Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation

• Open innovation

• Systemic innovation

• Experimental mash-up

•Leadership with courage -> new management skills

Page 17: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

ClosedInnovation

OpenInnovation

InnovationNetworksEcosystem

Centralizedinward looking

innovation

Ecosystem centric,cross-organizational

innovation

Externally focusedcollaborative

innovation

Page 18: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

Page 19: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

3

Page 20: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Diversity means breakthrough probability

High low

Low

highV

alu

e o

f in

no

va

tio

n

Breakthrough

average

insignificant

Alignment of team members’ disciplines

20

Page 21: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Value Chain

collaborationprocess

Value Network

Dynamic Value

Constellation

mediationValue Chain

process

Value Network

New Business Structures

21

Page 22: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

••• 22

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

Page 23: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Essential drivers for modern innovation policy

• connectivity

• openness

• interaction

• “organic” (OrganiCsations..)

• crowd resourcing

• catalytic IPR

• NON-controllable, only catalyzing possible

23

Page 24: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Page 25: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Page 26: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

A

B

C

“I am going to use my idea in my field of use, and you are welcome to use it in your own field”

Bridger as new profession

10

Currator, orchestrator and systems designer

Page 27: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

New innovation space

• New professions: Curators and Bridgers] Orchestrators and System Designers

• New types of ecosystems:• Self directed

• Real world prototyping and experimentation

• Common interest

• Open platforms

• Recognition beyond ordinary means

• Brings fast scale-ups

27

Page 28: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

The year is 2030 - The Lab

“Open Science has become a reality and is offering a whole range of new, unlimited opportunities for research and discovery worldwide. Scientists, citizens, publishers,

research institutions, public and private research funders, students and education professionals as well as companies from around the globe are

sharing an open, virtual environment, called The Lab.”

3Os = Open Innovation, Open Science,

Open to the World

European Network of Living Labs and the 3Os Strategy

Page 29: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

LIVING LABS,EXPLAINED

Living Labs are open innovation ecosystems based on a systematic user co-creation approach that integrates research and innovation activities in communities, placing citizens at the centre of innovation.

Page 30: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

HOW LIVING LABSWORK

People can be involved in all phases of the innovation process thanks to Living Lab methods. From idea generation to building prototypes, from design to commercialization.

ENoLL Living Labs are in regular contact with 1,650,000 citizens for experimentation and testing purposes.

ENoLL Living Labs reach out to around 50 million citizens with their activities and active presence in local communities.

Page 31: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

WHAT LIVING LABS HAVE IN COMMON?

Page 32: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

QUADRUPLE HELIX MODELTO CO-CREATE FUTURE

The awarded Living Lab approach develops, manages and contributes to local ecosystems and inter-disciplinary teams thus fostering inclusion within urban and regional contexts. Multi-thematic: Culture ,urban innovation, cultural-heritage, well-being, ICT, sustainability, skills development and inclusion.

Page 33: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

ENoLL LIVING LABS AROUND THE WORLD

Page 34: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

LIVING LABSA THREE LAYER MODEL

Open Innovation:Knowledge transfers betweenorganizationsMACRO

MESO

Open & User Innovation:Real life experimentation, active user involvement, multi-method and multi-stakeholder

Source: Dimitri Schuurman

Living Lab constellation consisting of organised stakeholders (PPP-Partnership)

RESARCH PARADIGM

Living Lab innovation projects using Living Lab methodologies

Individual Living Lab research steps and activities linked to the stakeholders’ assets and capabilities

MICROUser Innovation: User involvement & contribution for innovation

DEFINITION

Page 35: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

ENoLLAREAS OF WORK

ENoLL Members are active in the following thematic areas:*

* Percentages result from the members active in a specific field divided by the total number of living lab members (150)

ENoLL combines vertical specialization domains (health, smart cities, creativity, education) with horizontal and territorial specializations

Page 36: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,
Page 37: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Case Studies

Page 38: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLEAfrican Living Lab ISEG/UNIDAF

• Key technology and services to promote digital communities and cities bridging the gap between technology and user appropriation.

• Training, E-learning and capacities building for young people• Digital media platform technology• EHealth and telemedicine

Page 39: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLEimec: Gov-Lab

1) The Parkadvisor application: helping disabled people find a parking spot2) The Hi App: helping refugees to prepare for the job market3) Deel Mijn Data (share my data) and Digitale Vaccinatiekaart (digital vaccination pass)

Flemish civil servants ideate, co-create and test new services for citizens

Page 40: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLE: WeLive H2020Laurea e-governance & e-participation

Page 41: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLELiCalab: Zivver

An easy-to-use plug-in for MS Outlook which enables users to safely email,chat and share files tested and further developed in real-life situations incare institutions in Flanders and the Netherlands

Page 42: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLELiCalab: CrossCare

Cross Care contributes to the development and implementation of careinnovations (product, service, concept) by offering a healthcare pilot and hasa fund that innovation can be supported

Page 43: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLECforCare Living Lab: E-triage

Page 44: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLELaurea Robots and the Future of Welfare Service

How homecare workers assess care robots in homecare?

What possibilities homecare workers see at care robots?

…the next step is to PILOT care robots JOINTLY WITH USERS AND OTHER STAKE-HOLDERS?

[email protected]

Page 45: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Technology Library and showroom with demovisits

• supports user's ability to learn how to use welfare technology

• support elderly people and their relative's independent living at home using different electric devices and digital social services

• develop our companies’ customer oriented product development

• encourage professionals and students welfare technology usage and commissioning

Page 46: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLE Citilab Cornellà: Edutec, Opensurf, SeniorLab & Laurea: KYKY

• citizens learning computer programming and digital skills become active participant in the technology world

• empowerment of children and older people in technological skills

Page 47: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

EXAMPLETransnational Care Living Lab

• CrossCare: succesful SME suport instrument using living labs

• Spinning Pilots Project: do you want to cooperate with us?

• SEAS 2 Grow: Silver Economy Accelerating Strategies To Grow

[email protected] [email protected]

Page 48: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Take bolder collaborative business and research bets!

Mediator team as an enabler:

facilitating, brokering, bridging, curating,

interpreting, organizing, messaging, reflecting…

Departments responsible for Economic Development Public Procurement

Academia

Finance: public and private

Businesses

3rd sector

Public Sector:

CitizensClients

Use your city or region as a Living Lab:

• For market creating innovation,

• faster market access, renewing industries

and • to attract the needed

monetary intellectual capital

Hirvikoski, T., Lehto, P. ja Äyväri, A. (2016). Sosiaali-, terveys- ja hyvinvointipalveluiden kehittämis- ja kokeilualusta Kalasataman terveys- ja hyvinvointikeskuksen kontekstissa. Raportti Helsingin kaupungin ja Helsinki Business Hubin toimeksiannosta.

Page 49: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

KEY BENEFITS OFLIVING LABBING

Recently, the ENoLL member iLab.o contracted IDEACONSULT, an independent research organisation to conduct an impact study on its living lab approach for SMEs. Overall, the results of the study showed that the majority of companies adapted their products prior to market launch based on insights generated by Living Lab activities.

Page 50: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

KEY BENEFITS OFLIVING LABBING

Page 51: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

OpenLivingLab Days 2018

WHAT: 3 day long summit of the worldwide Living Lab community including interactive sessions, “learning-by-doing” workshops, discussions, excursions and off-site visits.

AIM: Giving the participants a wider insight about models, theories and technologies related to Living Labs.

WHERE: Geneva, SwitzerlandWHEN: 22 – 24 August

Read the event report from 2017: https://issuu.com/enoll/docs/openlivinglab_days17_report

Page 52: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

THANK YOU!

+32 2 629 16 13

+ 32 2 629 17 00

[email protected]

@openlivinglabs

www.openlivinglabs.eu

Page 53: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Brussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Dr Lorraine MorleyProject lead Allia Ltd

Golden opportunities for the silver economy

Brussel, 28 March 2018

Page 54: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

2 SEAS Region

Areas of Belgium, France, Netherlands and UKRegional conclusions: Flanders vs Belgium, England vs UK

Page 55: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

A new market called the

Silver Economy

Page 56: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

European silver economy

The biggest in the world96 million adults over the age of 60

Consumer spending amongst age 60+ rising fast

Page 57: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Some sectors will benefit significantlySmart Homes for independent living

Service robotics

Health including e-health

Wellness, safety, personal and autonomous transport

Financial products

Page 58: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Value created by SEAS2Grow Suite of free-to-access tools and materials

Page 59: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Stakeholder needs analysis

Market study

Route to market tool

Interactive online stakeholder map

Page 60: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

www.seas2grow.com

Page 61: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Value created by SEAS2Grow Fit-for-purpose innovations

Involving end-users

A network of Living Labs

Page 62: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Some innovations tested so farCombined walking aid

Washable incontinence productSensor system to help track wellbeing

Digital app to help optimise informal care

Page 63: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Value created by SEAS2Grow A new brand for a lasting legacy

Page 64: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,
Page 65: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

A new platformreaching out to…

Businesses with innovative goods and services

Organisations with challenges

Investors

Potential corporate sponsors

Page 66: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

www.agetechaccelerator.com

Page 67: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Together, let’s make this world a better place in which to grow old

Page 68: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

www.seas2grow.comwww.agetechaccelerator.com

Page 69: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Brussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Panel Innovators: E-wear solutions, moveUP, Tante Louise, Walk with Path

Golden opportunities for the silver economy

Brussel, 28 March 2018

Page 70: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,
Page 71: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

The project

Development of solutions based on operating physiological data obtained by seemless sensors integrated in « second skin » garments, to help senior people age well at different life period.

Specialist of wellness for 55+A historical know-how approved by 55+ for « second skin » textile

Enormous potential of IOT

•More than 30 Billion connected objects in 2020

•Unlimited potential of applications•…

Differentiation axes that are common to all solutions we are working on:

• Solutions are perfectly adapted to this specific target: senior people (ergonomy, wording, references, …)• Measures taken with great precision (better than watches or bracelets)• Sensors are seemless / wireless• Garments will benefit from the unbeaten know-how of Damart (comfort, style, morphological expertise)• Senior people trust in the brand « Damart »

Creation of E-Wear Solutions to enter a start-up mode to maximize chance of success

Page 72: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Strategy

Quickly establish a position on the connected senior market

Development of solutions inspired by use rather than tech-driven

Use the existing tech for initial use, then develop the solutions byadding tech features (versioning)

Co-creation: putting the target at the heart of the developmentprocess (before, during and after the development of the solution )

• "Problem" interviews• "Solution" interviews• POC test• Post-sprint testing• Activity tracking and customer feedback• Continuous improvement

Page 73: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Active, autonomous

Home-based

Well-being field

Prevention

General public

For the person wearing the garment

Young seniors

Decreasing autonomy

Home-based

High dependance

Specialized accomodation

4th age

Ageing better &

Dependance,

Tools for the medical staff

Keep track, prevent, assist

Well-being at home,

prevention and support

relatives and caregivers

Monitor, facilitate, reassure

Connected well-being

Inform, support, share

Our project’s scope

Medical field

Monitoring

Niche market

For the caregivers

Page 74: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

The part of the project concerned by

Create a solution for dependant and elderly people’s accommodations, to improve residents’ monitoring:

o Support medical staff in their follow-up of residents and care-giving actions

o Make it more efficient, enabling an earlier detection of useful evolutions for residents’ care

o Anticipate some of the medical care, or the establishment of a special monitoring

o Give an alert in case of a major issue, not very predictable

Page 75: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

SEAS 2 Grow services

o Sets up methodologies for co-creation sessions and experimentation

o Involves end-users (nursing homes’ staff, caregivers, etc.)

o Organizes co-creation sessions and experimentations

o Writes reports and analyzes key conclusions

Co-conception of the connected garment with nursing homes’ staffCo-creation sessions with nursing homes’ staff to explore current practices and needs from nursing homes, identify some unmet needs and get feedback about the prototype of connected garment

1 collective session in France

2 separate sessions with 2 other nursing homes

1 collective session in Belgium

6 months after

the selection by Seas2Grow

SEAS 2 Grow: a facilitator to better understand practises and needs in the Silver Economy

Page 76: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Thank You !

Page 77: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Data driven personalised Patient Journey & Recovery

Member of

Sanny HanssensIr, MBA

Business Developer moveUP

InternationalisationFrom startUP to scaleUP

Page 78: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

PatientOsteoarthritis -> Joint replacement

40% > 65y: osteoarthritis of the knee

80% of people with osteoarthritis have limitation of movement

25% decreased daily activities of living

Source: WHO: The Bone and Joint Decade

Oste

oarth

ritisP

atien

t

Surgeries per year Belgium22.800 Knee

28.670 Hip

moveUP©

Page 79: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Dissatisfied

Chronic Pain

After knee or hip replacement

moveUP©

30%Up to

2010, 2016

OvertrainingWound problem, DVTExpectations

Page 80: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Artificial In

tellige

nce

+ 24/7 medical team

+ Pre- and post-surgery

+ 100% Personalised

+ Daily management

+ Exercise

+ Medication

+ Activity

+ Coach

+ PROM

moveUP©

Medical Dashboard

1st line: Physical therapist2nd line: Surgeon, GP

mo

veU

P

marked

moveUPimproves outcome, satisfaction & cost

Page 81: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Mile

ston

es re

ache

d

Q4 2015 moveUP founded

Q1 2016 Minimum Viable Product, 30 patients

Q3 2016 Pre-clinical tests with 42 patients

Q4 2016 Mobile Health Call (INAMI AP19) selection – Health & care, MSD award

Q1 2017 App v1 - CE marking kick off

Q2 2017 kick off 200 patients trial in 3 hospitals

Q3 2017 Increasing team to 10 FTE

Q4 2017 CE marking (class I medical device) + First paying customers

3 pilots started, leads in 15+ centers in BE, NL, FR, UK

Q1 2018 8 pilots planned/ongoing, 3 fully prescribing surgeons.

Partial reimbursement and full reimbursement RIZIV announced

moveUP reached important milestones

moveUP©

Next Steps : Internationalisation, in European countries

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startUP to scaleUPmore than sales

Focus groups Patient First

Prescription Surgeon is key stakeholder

Financials Who pays?Patient vs Public/Private Insurance

Scalability TeamProduct

moveUP©

Page 83: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Artificial In

tellige

nce

+ Test & Adapt our Value Proposition

+ Country-Specific Inputs from User Experience

+ Adapt our Go-to-Market approach and kick off!

moveUP©

mo

veU

P

Key Take-Away’sSeas2Grow for moveUP

Page 84: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Head Office moveUP cvba (BE 0643 795 235)

Parvis Sainte-Gudule 5, 1000 Brussels, Belgium

Offices Oktrooiplein 1, 9000 Gent, Belgium

Parvis Sainte-Gudule 5, 1000 Brussels, Belgium

Ward, Ir +32 478 39 14 58 [email protected]

Philippe , MD +32 477 78 79 14 [email protected]

Charles-Eric, Ir +32 496 97 97 42 [email protected]

Member of

Thank you

Page 85: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Bergen op Zoom – Steenbergen - Woensdrecht

The Netherlands

Page 86: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Mission statement tanteLouise

Providing best care possible

in a homelike environment

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Best care possible

• Specialist in dementia

Together with:

• Partners in care and cure

• Hospitals

• Home care organizations

• General Practitioners

• Local goverments

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Cooperation companies

• Nursing home facility:

• Vissershaven

• Technical partners: Consyst www.consyst.nl

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Page 90: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Testing products

- For safe care - support staff

Augmented RealityGlasses

www.1minuut.com

Page 91: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Developing concepts of living in freedom

Page 92: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,
Page 93: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

tanteLouise

Care Center705

Nursing homes533

RehabilitationCare198

Care in home situation

416

16 facilities

1890 employees

833 volunteers

446 interns100 trainees

Locations

Page 94: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Facilities

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Page 96: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Participation in SEAS2Grow

• Knowledge and experience in the field of dementia

• Research into dementia in early stage

• Misunderstood behavior in the elderly

• Knowledge of other syndromes

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Walk with PathLise Pape

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Brussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Panel Elderly Council: Kim (UK), Alida (BE), Laurent (FR),…(NL)

Golden opportunities for the silver economy

Brussel, 28 March 2018

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Golden opportunities for the silver economyBrussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

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Program of the afternoon

12h – 19h Exhibition (Atrium)

12h30 – 14h30 Lunch (Atrium)

13h – 14h30 Networking by topic (Atrium)

13h30 – 14h30 Speed dating (Atrium)

13h10 – 13h55 Workshop 1 : Finding opportunities in the boominginternational Silver Economy (Room Marie-Thérèse)

14h40 – 15h25 Workshop 2 : Designing your product for the SilverEconomy market (Room Marie-Thérèse)

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Program of the afternoon

14h – 16h Pre-booked bilateral meetings (Marmeren Zaal)

16h15 – 17h Panel discussion with commissioners (Auditorium)

17h – 17h15 Conference closing (Auditorium)

17h15 – 19h Reception (Atrium)

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Golden opportunities for the Silver Economy: ATRIUM

Toilets & cloackroom

entrance

exhibition

Networking bytopic

Speeddating

LUNCH & RECEPTION

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Golden opportunities for the Silver EconomyMAIN BUILDING 1st Floor

1 - Coffee breaks (Marmeren Zaal)1 - Bilateral pre-booked meetings (Marmeren Zaal)5 - Workshops (Marie-Thérèse)

Workshops

Coffee breaks

Bilateral pre-bookedmeetings

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Golden opportunities for the silver economyBrussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Page 105: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Brussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Panel Commissioners: Tony Sanderson (UK), Carine Boonen (BE),Adam Prominski (FR), Mike Dorst (NL)

Golden opportunities for the silver economy

Brussel, 28 March 2018

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BUILDING SILVER ECONOMY IN FRANCEHauts-de-France Regional Council

Adam PROMINSKI, Economic Partnerships DepartmentSeas 2 Grow, Brussels, 28.03.2018

Page 107: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

BABY-BOOM -> PAPY-BOOM

• World : 900 millions +65 years old today vs. 2 milliards in 2050

• Europe : 96 millions +65 years old• 18,5% population in 2014 vs 28,7% in 2080

• France (+60 years old) :• 15 millions in 2015• 20 millions in 2030 and 24 in 2050

• Hauts-de-France :• 1,27 million in 2015 (21,3% pop. vs. 23,8% in Fr)

• and 432.000 seniors +75 years old

• 1,7 millions in 2030 (28% of regional population)• Oise = grow +40% seniors until 2030

Page 108: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

5 IDEAS TO SHARE

1. National context and structuration of the silver economy in France

2. Regional declination through a regional steering comity

3. Actions and conducted projects : training and education, inovation, economic development, calls for projects, financing demonstrators, european projects…

4. The conditions of success : building a commonstrategy with the Departments & local authorities

5. Silver Economy = a complex conceptbetween economy, social and ethics issues

Page 109: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

1. NATIONAL CONTEXT AND SECO IN FRANCE

• 2003 : first awareness, realization of the situation in France (heat wave)

• 2005 : creation of the Caisse nationale de solidarité pour l’autonomie(CNSA – www.cnsa.fr)

• 2012/2013 : mobilization of economic actors, economic lobbying

• Concretization of the national strategy in 2013 :• January : report of M. Luc BROUSSY

• July : creation of the national strategic Comity for SECO sector

• December : adoption of a national Contract for SECO sector

• Technical tools : France Silver Eco (www.france-silvereco.fr) andForum of Living Labs in health and autonomy (www.forumllsa.org)

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2. A REGIONAL STEERING COMITY

• 2004 : creation of a regional steering comity

• The members are the State, the Region, the Department, Lille Metropolitan area, Eurasanté, other economic actors and territoriesinvolved in SECO…

• The regional steering Comity is supposed to be the regionaldeclination of the national strategic Comity for SECO sector

• The difficulties : governance organization and coordination betweenRegion, Departments and local authorities

• Regional level has no direct competences on health and social issues

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Luc BROUSSY report

Creation of the national Comity for

SECO sector

SECO national contract

2013 2014 2015 2016 2017 2018

CREATION OF THE REGIONAL SECO COMITY

1st strategic study

Elections and regional reform

2nd strategic study2 CFP « Silver Surfer » with Eurasanté

EXP. CAMPUS FOR QUALIFICATIONS H.A.L.*Creation of the Cluster SeniorStart Up WE Silver Eco

1st national fair Ageing Fit in Lille1st meetings between Region and Departments

Interreg project « Seas to grow »4 living labs 3rd CFP « Silver Surfer »Demonstrators in territories 1st technical contacts in Picardie

SECO CESER report

ADOPTION SRDE2IDynamique « GENERATION S »

ADOPTION CPRDFOP AND REGIONAL SFSS

Meetings aroundtraining and formation

Communication GENERATION S

B. MAUROY report

France Silver Eco

Living Labs Santé Autonomie by CGE,

Ministère de l’Économie

*HAL – Health, Autonomy and Longevity

Mission B. MAUROY

3. WHAT WAS ENGAGED IN HAUTS-DE-FRANCE ?

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4. THE CONDITIONS TO SUCCESS

• The 5 Departments engage together 500 m€/year for elderly and disabled people in HDF region

• Personal services (and esp. services for seniors) represent around 110.000 jobs

• Region is competent and responsible for economic development, innovation and for social and sanitary formations

• The local authorities (municipalities, urban/rural communities and metropolitan areas) are the closest partners to the silver demand

• SECO can not be considered only as a market or a simple economic opportunity !

Page 113: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

5. MANAGING THE COMPLEXITY OF THE SECO

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POLITICAL COORDINATION

TECHNICAL COORDINATION

ObservatoryInternet

ressources

Ethic / scientificcomity ?

Home adaptation

TourismCulture

Social inclusion

Clinicalresearch

EthicSolvability

Segregation…

Caregivers(aidants in F)

PreventionFooding

Innovation& incubation

Training formation & job

opportunities

Re-educationRe-adaptation Personal

servicesMobility

NATIONAL LEVEL

INTERNATIONAL

PUBLIC AND PATIENTS OTHER RÉGIONS

5. MANAGING THE COMPLEXITY OF THE SILVER ECONOMY SECTOR

C

C

C

C

C C

C

C

C

C

C

Page 115: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

5. MANAGING THE COMPLEXITY OF THE SECO

PROXIMITY,TERRITORIAL APPROACH

INNOVATION,EMPLOYMENT AND ECONOMIC

OPPORTUNITIES

INTERGENERATIONNAL APPROACH

Page 116: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Health

Kindness

Isolation

Pain

Ethic

Dependency

Utility

End of life

Mobility

Inclusion

Social life Autonomy

Uprooting

Well getting old

Meaning

Enjoy

Self esteem

Death

Loss of bearings

Mourning

Other’s look

Adaptation

VulnerabilitySolvency

Withdrawal

Widowhood

Good treatment

Fragility

Insecurity

Modesty

Dignity

Marketing, trade, services, products, design, solutions, prices, rentability…

Breaking

Reality of issuesfrom the demand side

(patients and institutions)

Silver economy opportunitiesfrom the market offer side

DespiteLack of understanding

Page 117: Golden opportunities for the silver economy · 2018-04-03 · Welcome to the first annual event of SEAS 2 Grow •Improve your knowledge about Silver Economy opportunities in France,

Do you have an innovative product in Silver Economy ?

Apply to the AgeTech Accelerator from SEAS 2 Grow before 25th April (wave 3) or before end October (wave 4)

To get co-creation sessions with end-users, experimentations of your productin real life, and business support.

www.agetechaccelerator.com

#silvereco #opportunities @seas2grow Open Wifi: Academie

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Brussel, 28 March 2018

#silvereco #opportunities @seas2grow Open Wifi: Academie

Thank you for your participation

Golden opportunities for the silver economy

Brussel, 28 March 2018