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GlobaltrendsinbeautyandpersonalcareTRANSCRIPT
GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE: OPPORTUNITIES FOR FUTURE
IN-COSMETICS ASIA 2014
PEI YING LOH – RESEARCH ANALYST
© Euromonitor International
2
About Euromonitor International
INTRODUCTION
• Strategic research for over 20 industries • Extensive network of analysts in 80 countries • Global presence, local coverage
Chicago Serving North America
London Headquarters
Serving Western Europe
Vilnius Serving Eastern
Europe and Scandinavia
Santiago Serving Latin
America
Cape Town Serving South
Africa
Dubai Serving Middle East and
North Africa
Bangalore Serving India Singapore
Serving Asia bar China, India, Japan, Australasia
Shanghai Serving China
Tokyo Serving Japan
Sydney Serving Australia, New
Zealand and the Pacific region
Sao Paolo Serving Latin
America
GLOBAL OVERVIEW CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
© Euromonitor International
5 GLOBAL OVERVIEW
US$454 of total beauty and personal care retail sales globally in 2013
billion
2% value growth generated in 2013
represented by Asia Pacific in 2013
29%
Source Euromonitor International
© Euromonitor International
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Most categories see better performance in 2013 GLOBAL OVERVIEW
Performance by Category – 2012 vs 2013
US
$ bi
llion
Valu
e S
ales
Gro
wth
rate
s (%
)
Source Euromonitor International
-1
0
1
2
3
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0
20
40
60
80
100
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US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
© Euromonitor International
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Most categories see better performance in 2013 GLOBAL OVERVIEW
Performance by Category – 2012 vs 2013
US
$ bi
llion
Valu
e S
ales
Gro
wth
rate
s (%
)
Source Euromonitor International
-1
0
1
2
3
4
5
6
7
8
9
10
0
20
40
60
80
100
120
US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
© Euromonitor International
8
Most categories see better performance in 2013 GLOBAL OVERVIEW
Source Euromonitor International
Performance by Category – 2012 vs 2013
US
$ bi
llion
Valu
e S
ales
Gro
wth
rate
s (%
)
-1
0
1
2
3
4
5
6
7
8
9
10
0
20
40
60
80
100
120
US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
© Euromonitor International
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Market driven by brand loyalty vs experimentation CHARACTERISTICS OF CONSUMERS
Brand Loyalty Experimentation
• Product effectiveness
• Brand image
• Habit
• Desire for more effective products
• New claims and innovative
ingredients
• Unique product benefits
• In-store availability and price
Source Euromonitor International consumer survey, Personal Appearance Survey 2014
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014 ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
© Euromonitor International
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Key themes to define the industry in 2014 KEY THEMES IN 2014
Multi-benefits products
At-home beauty experience and
pampering
Dominance of ‘Selfie’ trend
Fashion Beauty
© Euromonitor International
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Products with multiple claims feature strongly KEY THEMES IN 2014 – MULTI-BENEFITS PRODUCTS
Convenience Cost-saving Novelty
Moisture Anti-Ageing Fragrance Sun
Protection
Whitening Colours Coverage Gentle to Skin
© Euromonitor International
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Haircare & colour cosmetics stand out KEY THEMES IN 2014 – MULTI-BENEFITS PRODUCTS
Two-in-one product used as a foundation with high coverage
corrector, enriched with LR 2412, the active ingredient
integrated in Visionnaire skincare. Also claims to reduce imperfections.
Maintains moisture, and also protects hair from daily stress, colour fade
and future damage
Peel off technology for easy removal, protects
and strengthens the natural nail. Finished in 60
seconds under LED.
Source: Analyst’s own photos
Caviar Anti-Aging Replenishing
Moisture Conditioner
Striplac Peel-off UV/LED Nail Polish
Lancôme Teint Visionnaire
© Euromonitor International
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Key themes to define the industry in 2014 KEY THEMES IN 2014
Multi-benefits products
At-home beauty experience and
pampering
Dominance of ‘Selfie’ trend
Fashion Beauty
© Euromonitor International
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Consumers increasingly going for self-pampering in the home KEY THEMES IN 2014 – AT-HOME BEAUTY EXPERIENCE AND PAMPERING
Cost-saving
Time constraints to achieve
instant results
Growth of “self-
service” trend
© Euromonitor International
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Multiple sectors benefit from at-home beauty experiences KEY TRENDS IN 2014 – AT-HOME BEAUTY EXPERIENCE AND PAMPERING
Consumer Appliances
Masks Hair Treatments
Clarisonic Mia 2
The Face Shop 3D Ampoule Mask Sheet Red Ginseng
and Ceramide
Shiseido Tsubaki Damage Care Hair Mask
Source: Analyst’s own photos
Claims to offer a gentle and effective cleanse at home,
than traditional manual cleansing.
Two steps facial care using both ampoule and mask sheet. Used to achieve
whitening, hydrating and firming of skin.
Integrated with Camelia Oil, most suitable for dry,
permed, sun-damaged, colour-treated and coarse
hair.
© Euromonitor International
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Key themes to define the industry in 2014 KEY THEMES IN 2014
Multi-benefits products
At-home beauty experience and
pampering
Dominance of ‘selfie’ trend
Fashion Beauty
© Euromonitor International
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Strong appeal for “Selfie” Beauty KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND
Tailored innovations with specific solution-
based products
Skin Perfections
Colours to portray individuality
© Euromonitor International
20 KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND Social media and “Selfies”, the connection with consumers
Source: Analyst’s own photos
Source: https://www.facebook.com/notes/sunsilk/sunsilk-dreamstarter-digital-promo-mechanics/774253665954734
• Lancôme USA has launched a social media campaign #bareselfie
• Encouraged users to use the product and take bare-look/ no make up
Lancôme’s Dreamtone
• Launched “#NoFilterSephoraSg”. • collaboration with CLEO Magazine • Offering tips on different types of
selfie
Sephora Singapore
• Launched a social media campaign, #SunsilkDreamStarter, in Philippines
Sunsilk Dream Starter
• Launched the #realsies campaign • Fans can post selfies with lashes
applied with “They’re Real!” mascara to win long supply
Benefit
© Euromonitor International
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Key themes to define the industry in 2014 KEY THEMES IN 2014
Multi-benefits products
At-home beauty experience and
pampering
Dominance of ‘Selfie’ trend
Fashion Beauty
© Euromonitor International
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Fashion apparel brands make a stronger mark within beauty KEY THEMES IN 2014 – FASHION BEAUTY
Brand consciousness
Rising Affluence
expansion in fashion brands beauty range
Fashion Brands
Consumers
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS WHAT’S NEXT
CONCLUSION
© Euromonitor International
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Growing appeal for “safe” cosmetics in Asia Pacific ASIA PACIFIC TRENDS
Non-preservatives beauty and personal care Derma-cosmetics
Natural and organic
beauty and personal care
APIVITA Suncare First Aid Beauty Ultra Repair Cream Intense Hydration for
Dry Parched Skin
Himalaya Herbals Purifying Neem Face
Wash Source: Analyst’s own photos
© Euromonitor International
25 ASIA PACIFIC TRENDS Internet retailing shows fast growth
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Internet Retailing
Department Stores
Direct Selling
Modern Grocery Retailers
Health and Beauty Specialist Retailers
Asia Pacific Beauty Sales by Key Distribution Channel – 2008-2013
Source Euromonitor International
Growing presence of internet retailing
© Euromonitor International
26 ASIA PACIFIC TRENDS
Xiaxue Top Blogger in Singapore
Jane Chuck Top Blogger in Malaysia
Bryan Tan Top Blogger in Thailand
Bloggers are a big influence on young consumer trends
Source: http://bryantanmakeupartist.blogspot.sg/ Source: http://chuckei.com/ Source: http://xiaxue.blogspot.sg/
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT CONCLUSION
© Euromonitor International
28 WHAT’S NEXT Global market: other facial make-up to be the driving force
Source Euromonitor International
Fastest Growing Beauty and Personal Care Categories 2013-2018 Constant Value CAGR (%)
Other Facial Make-Up
Face Masks
11%
6%
Anti-Agers
5%
Men’s Skin Care
8%
6%
Baby and Child-Specific
Skin Care
© Euromonitor International
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Asia Pacific: Other Facial Make-Up to have the strongest growth WHAT’S NEXT
Source Euromonitor International
South Korea fastest constant value CAGR of close to 18% expected from 2013 to 2018
0 5 10 15 20
Taiwan
Japan
Thailand
India
Singapore
Malaysia
Hong Kong, China
Indonesia
Philippines
China
South Korea
Other Facial Make-Up constant value CAGR 2013-2018 by countries (%)
Constant value CAGR 2013-2018 (%)
13% constant value CAGR expected from 2013 to 2018 in Asia Pacific
18%
© Euromonitor International
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Global market: “Selfie” creates opportunities WHAT’S NEXT
Consumers
Retailers Manufacturers
Look good factor
• Personality • Individuality
Skin perfection
• Even tone • Spot correction • Smooth texture
Tailored innovation
• Solution-based • Hyperpigmentation • Scalp health
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
© Euromonitor International
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Ideas to take away CONCLUSION
The continuous success: Multi-benefits and at-home beauty products
Technology will be a main focus for manufacturers and consumers
Other Facial Make-Up to be a main focus of major manufacturers
