Global Sporting Event as a Business Opportunity for the Israeli

Companies Case Study – EURO 2012

09.12.2007, Tel Aviv

Global Sporting Event as a Business Opportunity for the Israeli

Companies Case Study – EURO 2012

09.12.2007, Tel Aviv

Characteristics of International Sporting EventCharacteristics of International Sporting Event

Large scale projects

Participation in prestigious projects serves well the business image of the company

Having a foot in the door of the local market

Subcontractors of the multinationals

Tough delivery deadlines

Creative and flexible last minute solutions

Multiple use of the facilities after the event

Potential Sectors for Israeli ParticipationPotential Sectors for Israeli Participation

Telecommunication & IT

Homeland Security

Projects & Infrastructure

Environment

Major Sporting Events – Israeli Past ExperienceMajor Sporting Events – Israeli Past Experience

Summer Olympic Games in Atlanta (USA), 1996

Summer Olympic Games in Sydney (Australia), 2000

Football World Cup (Japan & Korea), 2002

Winter Olympic Games in Salt Lake City (USA), 2002

Summer Olympics in Athens (Greece), 2004

European Football Championship (Portugal), 2004

Winter Olympics in Torino (Italy), 2006

Football World Cup (Germany), 2006

Pan-American Games (Brazil), 2007

Success Story: Athens 2004Success Story: Athens 2004

Event: Summer Olympic Games in Athens (Greece), 2004

Total budget: ~ $ 10 billion

Projects done by the Israeli companies: ~ $ 200 million

Main sectors: Telecommunication & IT, HLS, Environment, Projects & Infrastructure

Future Sporting Events – Israeli OpportunityFuture Sporting Events – Israeli Opportunity

European Football Championship (Austria & Switzerland) 2008

Summer Olympic Games in Beijing (China), 2008

Commonwealth Games (India), 2010

Winter Olympic Games in Vancouver (Canada), 2010

Football World Cup (South Africa), 2010

European Football Championship (Ukraine & Poland), 2012

Summer Olympic Games, London (UK), 2012

Winter Olympic Games in Sochi (Russia), 2014

South Africa 2010 World CupSouth Africa 2010 World Cup

Israeli companies are in a very good position to contribute to challenges faced by South Africa, such as: Promising safe and secured games Upgrading telecom infrastructure to meet world

media needs Mapping business opportunities in the areas of HLS

and telecom – seminar will be held in Israel on January 7, 2008

Israeli business delegation to visit South Africa in March 2008

Intensive promotion activity for the Israeli companies

Case Study: EURO 2012 (Ukraine)Case Study: EURO 2012 (Ukraine)

Israel-Ukraine MOU on cooperation in preparations to EURO 2012 event

Joint Israel-Ukraine Working Group with participation of public and private sector

Meetings with key decision makers and direct access to major projects

Israeli business delegation to Ukraine in the first half of 2008

Thank You!!!

Boaz Hirsch Senior Deputy Director General

Director of Foreign Trade AdministrationMinistry of Industry, Trade and Labor