Sociological significance Sociological significance of a sporting eventof a sporting event

London OlympicsLondon Olympics

20122012

How does sport effect people?How does sport effect people?

YOUYOU

OTHERS SOCIETYOTHERS SOCIETY

How does sport effect people?How does sport effect people?

YouYou: :

Are you into sport? Are you into sport?

Do you care about the Olympics? Do you care about the Olympics?

Do you think its fair how much money Do you think its fair how much money sportspeople get paid?sportspeople get paid?

Do you get excited watching?Do you get excited watching?

Do you know people who bet on sport?Do you know people who bet on sport?

How does sport effect others?How does sport effect others?

OthersOthers: :

Do you watch sport with mates? Do you watch sport with mates?

Do you feel left out if not into sport? Do you feel left out if not into sport? Do you watch just to fit in?Do you watch just to fit in?

Is it something you doIs it something you do

with your family?with your family?

How does sport effect society?How does sport effect society?

SocietySociety: :

How are sports stars portrayed in NZ? How are sports stars portrayed in NZ?

What is the most popular Olympic What is the most popular Olympic sport?sport?

How does NZ do onHow does NZ do on

the world stage?the world stage?

Critical ThinkingCritical Thinking

1.State an opinion2.Who is advantaged 3.Who is disadvantaged4.Use evidence5.Discuss S.P.E.E.C.H6.Has opinion changed (summary)

London OlympicsLondon Olympics

“ “The Olympics should allow drugs”The Olympics should allow drugs”

AdvantagedAdvantaged: athletes because even : athletes because even playing field, crowd=exciting, recordsplaying field, crowd=exciting, records

DisadvantagedDisadvantaged: athletes bodies, : athletes bodies, athletes without access to drugsathletes without access to drugs

London OlympicsLondon Olympics

Evidence: Evidence: effects of drugs on the body, effects of drugs on the body, how much spectators would payhow much spectators would pay

SPEECHSPEECH

Social: lots to talk about in the mediaSocial: lots to talk about in the media

Political: IOC allowing drugs, ethics ‘is Political: IOC allowing drugs, ethics ‘is it right’it right’

London OlympicsLondon Olympics

SPEECH contSPEECH cont::

Economic: cost of the drugsEconomic: cost of the drugs

Ethical: is it really worth it?Ethical: is it really worth it?

Culture: breeds a drugs cultureCulture: breeds a drugs culture

Historical: medals for drugs cheats?Historical: medals for drugs cheats?

London OlympicsLondon Olympics

Has opinion changed Has opinion changed (summary)?(summary)?

Do you still agree with your original Do you still agree with your original

opinion or has it changed having opinion or has it changed having

considered the research?considered the research?

Professional SportProfessional Sport

*Sport is entertainment*Sport is entertainment

*high profile players=more money*high profile players=more money

*spectatorship=getting people to *spectatorship=getting people to watch games livewatch games live

Professional SportProfessional Sport

*players paid to play*players paid to play

*sponsorship=companies want their *sponsorship=companies want their product exposed on TV/in the mediaproduct exposed on TV/in the media

*media rely on sport to sell their *media rely on sport to sell their productproduct

The business of SportThe business of Sport

MediaMedia*need players to make the sport*need players to make the sport

*advertise sponsors products*advertise sponsors products

The business of sportThe business of sport

SponsorsSponsors*need media to advertise their product*need media to advertise their product

*use players to promote products*use players to promote products

The business of sportThe business of sport

PlayersPlayers*Need sponsors to help pay salary*Need sponsors to help pay salary

*Use media to promote themselves*Use media to promote themselves

The business of SportThe business of Sport

MediaMedia

(need players to make the sport)(need players to make the sport)

SponsorsSponsors PlayersPlayers (need media to (need sponsors to pay(need media to (need sponsors to pay

advertise their salary and media toadvertise their salary and media to

products) promote them)products) promote them)

SpectatorshipSpectatorship

Positives:Positives:*gives people a sense of identity*gives people a sense of identity*community with common interests*community with common interests*gets people to socialise*gets people to socialise

Negatives:Negatives:*not into sport so feel left out*not into sport so feel left out*antisocial behaviour (drunk /*antisocial behaviour (drunk /violent)violent)*poor role models *poor role models

Gender stereotypingGender stereotyping

MalesMales: :

*contact sports, masculine and tough, *contact sports, masculine and tough, strength, throwing/boxingstrength, throwing/boxing

*Men as:media, officials, management*Men as:media, officials, management

Gender stereotypesGender stereotypes

FemalesFemales::

*Support partner, encourage*Support partner, encourage

*participate in creative *participate in creative

sports (gym, dance)sports (gym, dance)

Minority sportsMinority sports

*Sports with less playing numbers and little *Sports with less playing numbers and little coverage on tv (hockey, softball, touch)coverage on tv (hockey, softball, touch)

*SPARC gives less money to minor sports*SPARC gives less money to minor sports

*Men's softball are world champions but *Men's softball are world champions but they get little recognitionthey get little recognition

What others success is unheralded?What others success is unheralded?

Minority SportsMinority Sports

Successful minor sports:Successful minor sports:

Equestrian: medals at the OlympicsEquestrian: medals at the Olympics

Cycling: becoming a major sport but Cycling: becoming a major sport but still highly successfulstill highly successful

Lawn bowls: highly successfulLawn bowls: highly successful

Paralympics: many medals Paralympics: many medals

Hockey: silver at commonwealth Hockey: silver at commonwealth gamesgames

Woman’s SportWoman’s Sport

* Which female sports get the most * Which female sports get the most coverage in the world?coverage in the world?

* Name 5 female sports stars?* Name 5 female sports stars?

Woman’s sportWoman’s sport

Female SportsFemale Sports::athletics, football, basketball (USA), athletics, football, basketball (USA), tennis, golf, handball (europe)tennis, golf, handball (europe)

5 female sports start5 female sports start::Tennis: Williams sisters, SharapovaTennis: Williams sisters, SharapovaGolf: Anika SorenstamGolf: Anika SorenstamRacing: Danica PatrickRacing: Danica Patrick

Woman’s SportWoman’s Sport

Sharapova ($20mill) Patrick ($12 mill)Sharapova ($20mill) Patrick ($12 mill)

Mostly sponsorship not prize moneyMostly sponsorship not prize money

Regional IdentityRegional Identity

*Support of local teams builds identity*Support of local teams builds identity

*Friendly rivalry between local teams*Friendly rivalry between local teams

*Pride when local player ‘makes it’*Pride when local player ‘makes it’

*supporting local athletes. Any *supporting local athletes. Any Olympic athletes from wellington?Olympic athletes from wellington?

Wellington teamsWellington teams

Pulse HurricanesPulse Hurricanes

(netball) (rugby)(netball) (rugby)

Wellington teamsWellington teams

Saints Firebirds PhoenixSaints Firebirds Phoenix

(basketball) (cricket) (football)(basketball) (cricket) (football)

Wellington teamsWellington teams

Rank the teams according to how Rank the teams according to how many supporters you think they get:many supporters you think they get:

SaintsSaintsHurricanesHurricanesPulsePulsePhoenixPhoenixFirebirdsFirebirds

Wellington teamsWellington teams

Pulse: 1000 averagePulse: 1000 average

Firebirds: 2000 averageFirebirds: 2000 average

Saints: 3000 averageSaints: 3000 average

Phoenix: 8000 averagePhoenix: 8000 average

Hurricanes: 10,000 averageHurricanes: 10,000 average

Income from sportIncome from sport

Broadcasting rightsBroadcasting rights

People watching sport pay to do soPeople watching sport pay to do so

Advertising and sponsorshipAdvertising and sponsorship

Adidas or Nike or other sports brandsAdidas or Nike or other sports brands

Income from sportIncome from sport

Ticket salesTicket sales

People watching the games livePeople watching the games live

OtherOther

Merchandise salesMerchandise sales

Manchester United (Manutd.com)Manchester United (Manutd.com)

The biggest sports club in the worldThe biggest sports club in the world

*merchandise sales of millions*merchandise sales of millions*ticket sales: people buy lifetime *ticket sales: people buy lifetime

ticketstickets*stadium tours*stadium tours*own tv station*own tv station*proud history (won many trophies)*proud history (won many trophies)

Selling the gameSelling the game

*Rule changes to speed up the play*Rule changes to speed up the play

*Shorter versions of games*Shorter versions of games(e.g rugby sevens, 20/20 cricket)(e.g rugby sevens, 20/20 cricket)

*Replays on the big screen*Replays on the big screen

*Bright/Colourful uniforms*Bright/Colourful uniforms

*S.E.A.T*S.E.A.T

Selling the gameSelling the game

Sexuality: showing the body and good looksSexuality: showing the body and good looks

Emotion: close ups on players celebrating orEmotion: close ups on players celebrating or

disappointmentdisappointment

Action: highlights and action replaysAction: highlights and action replays

Toughness: players shown being aggressiveToughness: players shown being aggressive

S.E.A.TS.E.A.T

Sexuality EmotionSexuality Emotion

Action ToughnessAction Toughness

S.P.E.E.C.HS.P.E.E.C.H

S ocialS ocial

P oliticalP olitical

E conomic E conomic

E nvironmentalE nvironmental

C ulturalC ultural

H istorical H istorical

S.P.E.E.C.HS.P.E.E.C.H

SocialSocial: how does sport effect people?: how does sport effect people?

*people go to support*people go to support

*more playing numbers at junior level*more playing numbers at junior level

*people watch in the early hours*people watch in the early hours

*gives people something *gives people something

to talk aboutto talk about

S.P.E.E.C.HS.P.E.E.C.H

PoliticalPolitical: how does the government : how does the government influence sport?influence sport?

*SPARC- gives money to sport*SPARC- gives money to sport*Rule changes in sport*Rule changes in sport*Government tries to win a bid to host*Government tries to win a bid to host*IOC bribery scandels*IOC bribery scandels

S.P.E.E.C.HS.P.E.E.C.H

Economic: how does money influence Economic: how does money influence sport?sport?

*professional- people get paid to play*professional- people get paid to play*ticket prices- not all can afford to go*ticket prices- not all can afford to go*sports club- cost of playing sport*sports club- cost of playing sport*minor sports – get *minor sports – get less $ from sparcless $ from sparc

S.P.E.E.C.HS.P.E.E.C.H

Environmental: how does climate & Environmental: how does climate & location effect sport?location effect sport?

*Home venue advantage*Home venue advantage*Time of year event held*Time of year event held*Climate/weather during *Climate/weather during the eventthe event*country venues at altitude*country venues at altitude

S.P.E.E.C.HS.P.E.E.C.H

Cultural: what is the culture of sport?Cultural: what is the culture of sport?

*All blacks market NZ (global brand)*All blacks market NZ (global brand)

*100m glamour event*100m glamour event

*Masculine v Feminine sports*Masculine v Feminine sports

*Olympics the most *Olympics the most

watched eventwatched event

S.P.E.E.C.H S.P.E.E.C.H

Historical: how have the Olympics Historical: how have the Olympics changed?changed?

*Drugs in sport*Drugs in sport

*Introduction of new events/sports*Introduction of new events/sports

*Past Olympic success: Swindell’s….*Past Olympic success: Swindell’s….

*Evolution of technology, science*Evolution of technology, science

Who is advantaged by Who is advantaged by the Olympics?the Olympics?

**athletesathletes: get exposure on TV: get exposure on TV

**mediamedia: job to report on sport: job to report on sport

**sponsorssponsors: get their product on TV: get their product on TV

**transporttransport: airline/bus/taxi for players: airline/bus/taxi for players

Who is advantaged by Who is advantaged by the Olympics?the Olympics?

**LondonLondon: hosting the tournament : hosting the tournament

**merchandisemerchandise: selling t shirts, flags: selling t shirts, flags

**IOCIOC: can get bribes for decisions: can get bribes for decisions

**Tourist operatorsTourist operators: millions of people : millions of people

Who is advantaged by Who is advantaged by the Olympics?the Olympics?

**spectatorsspectators: lots of events to watch: lots of events to watch

**officialsofficials: job to run the games: job to run the games

**hospitalityhospitality: bars/restaurants/motels: bars/restaurants/motels

**rental carsrental cars: for tourists to get around: for tourists to get around

Who is advantaged by Who is advantaged by the Olympics?the Olympics?

**SPARCSPARC: if NZ wins lots of medals: if NZ wins lots of medals

**touriststourists: get to go to the events: get to go to the events

**localslocals: meet foreigners, friendships: meet foreigners, friendships

Who is disadvantaged by the Who is disadvantaged by the Olympics?Olympics?

**LocalsLocals: millions more people around: millions more people around

**minority sportsminority sports: because not on TV: because not on TV

**TV stationsTV stations: can’t all show the games: can’t all show the games

**female playersfemale players: not always as : not always as recognisedrecognised

Who is disadvantaged by the Who is disadvantaged by the Olympics?Olympics?

**spectatorsspectators: can’t afford tickets: can’t afford tickets

**playersplayers: bad media exposure, drunk: bad media exposure, drunk

**touriststourists: can be abused, robbed: can be abused, robbed

**LondonLondon: cost of hosting, make a loss: cost of hosting, make a loss

De Bono’s six hatsDe Bono’s six hats

White: the factsWhite: the facts

Yellow: the positivesYellow: the positives

Black: the negativesBlack: the negatives

Red: the emotionsRed: the emotions

Green: the changesGreen: the changes

Blue: the summaryBlue: the summary

The FactsThe Facts

What are the London Olympic facts?What are the London Olympic facts?

London: city of 10million, hostingLondon: city of 10million, hosting

Events: wide range of sportsEvents: wide range of sports

Duration: 3 weeks (27 July-12 August)Duration: 3 weeks (27 July-12 August)

Medals: on offer in all sportsMedals: on offer in all sports

Weather: July summer in EnglandWeather: July summer in England

*Use research/quotes*Use research/quotes

The PositivesThe Positives

What are the positives of the OlympicsWhat are the positives of the Olympics

*money made*money made

*national pride*national pride

*competition*competition

*jobs created*jobs created

*global culture*global culture

The NegativesThe Negatives

What are the negatives of the What are the negatives of the Olympics?Olympics?

*waste of money*waste of money

*stadiums never used again*stadiums never used again

*bribery of the IOC to host*bribery of the IOC to host

*short term jobs*short term jobs

*drugs in sport*drugs in sport

The emotionsThe emotions

How does the Olympics effect people?How does the Olympics effect people?

*national pride*national pride

*national anthem*national anthem

*spectatorship*spectatorship

*national colours*national colours

*medals/victory*medals/victory

The changesThe changes

How could the Olympics change?How could the Olympics change?

*Regional qualifying*Regional qualifying

*Paralympics*Paralympics

*Ethnic Olympics*Ethnic Olympics

*new events *new events

*all sports at the Olympics?*all sports at the Olympics?

The SummaryThe Summary

*Main facts*Main facts

*Positives*Positives

*Negatives*Negatives

*Emotions*Emotions

*Changes*Changes

*Own view*Own view