global services marketing 2017
TRANSCRIPT
Print Ads
Manufacturing News (1-3 times/year; 4 local pubs)o Seattleo Birminghamo 2 others
Banner Ads (2; All 12 months; rotating)
Machinetools.com ModernMachineShop.com
SEO
Increase budget spend/campaigns for global services
Brochures
Shoot new pic for Preventative Maintenance Brochure cover ($500)o Current is not up to specs. Missing safety vest
Increase size of overall Global Services Brochure ($1500)o Current brochure is not to spec (fonts, etc). This will increase the size of the brochure to 6 pages.
Online Store Campaign
Postcard Mailer with promo offer Email blast Leave behind for sales reps
Marketing Tools
Location Magnetso Two Sets – One as soon as first new location is opened, adding Birmingham; Second when second
new location is opened Service Sticker for Electrical Cabinets
o Can be printed in house. Legacy logos with “If you need service on these machines, call #” Chip Clip
Email Blasts
1-2/month depending on product promotion
Case Studies/Customer Success Stories
Touch base with reps to see if we can put together some of these this year for use in mags