blood banking &immunoassay gms south 07-july-2010 global marketing services
TRANSCRIPT
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Blood Banking &Immunoassay
GMS South
07-july-2010
GLOBAL MARKETING SERVICES
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ELISA/EIA SYSTEM
ELISA: Enzyme Linked Immuno-Sorbent Assay.
EIA: Enzyme Immuno-Assay.
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ELISA/ EIA SYSTEM
• Immune System: Body's protective system based an Antigen-
antibody reaction.
ANTIGEN (AG): Any agent which provokes an immune
response. ANTIBODY (AB): Chemical substance produced in response to an
antigenic action.
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ELISA/ EIA SYSTEM
Test Models / Kits:
A : (a) Antibody Kits (b) Antigen Kits
B: (a) Qualitative test (Y/N) (b) Quantitative Test (values)
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ELISA/ EIA SYSTEM
• CHEMI-IUMICENCE REACTIONS:
To Detect reaction: Chemiluminence Substrate + Ag/Ab reaction Light from a Chemiluminence substrate is emitted when the
Ag/Ab reaction takes place. The emission of light indicate positive or negative answer or the light intensity can provide us measurable values.
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ELISA/ EIA SYSTEM
ENZYME REACTIONS: To Detect reaction: Chromogenic Substrate + Enzyme
To Help Develop the color Enzyme react on the substrate , The change of Color can give positive or negative answer (e.g. pregnancy Test) or the color intensity can provide us measurable values (e.g. TSH)
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ELISA/ EIA SYSTEM
MARKET TRENDS:
1) INSTRUMENT PLACEMENT.
2) TRAINING
3) WIDE RANGE
4) SCRENING/CONFIRMATORY TEST
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ELISA/ EIA SYSTEM
TEST MENU:
HORMONE
1-Fertility (FSF , LH , HCG , PROLACTIN) 2-THYROID (T3 , T4 , TSH , FTSH) 3-OTHERS
INFECTIOUS DISEASES( HBSAg , HCV , HIV , TORCH) TUMOR MARKERS (CA-125 , AFP , PSA) OTHERS
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ELISA/ EIA SYSTEM
• MAJOR PLAYERS:
ABBOT (AXSYM) >BIO-RAID > BIO-REX• ROCHE (CORE/ELECSYS) > BIO-ELISA >DIA-SORINI• IMMULITE >GBC >INTECT(4)EVOLIS
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Blood Banking In Pakistan
Share of Test performance in BB
50% Devices 50% Elisa
All leading BB using Elisa
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Blood Banking In Pakistan
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Blood Banking In Pakistan
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GMS STRATEGY Target B/C Grade Blood Bank/Thellesmia Centre. Free sample of Kits.
Ready For RR Basis.
Target minimum two System Per Region in H2
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THANK YOU