GLOBAL NORMS WEBINAR

Multi-Health Systems Inc.

PRESENTERS

• Facilitator: – Daniela Kwiatkowski– Training Specialist - Product

Development

• Speaker: – Jonathan Stermac, M.A.– Research Associate - Research and

Development; Performance Assessments

AGENDA

• Overview of EQ-i 2.0 model• International Interest• Creation of the Global Norms• EI – A Global Construct• Guidelines and Examples• Summary and Take Away

WHO IS MHS?

• A worldwide, trusted publisher of psychological assessments and services– Home base: Toronto, Ontario

THE EQ-i 2.0 MODEL

Perceive and

express ourselves

Develop and

maintain social

relationships

Cope with challenges

Use emotional

information in an

effective way

GLOBAL INTEREST

CURRENTLY AVAILABLE NORMS

• US/Canada - Professional & General Population

• UK/Ireland - Professional & General Population

• Australia - General Population

• South Africa - Professional

• Feedback from international customers on difficulties choosing norm

EMOTIONAL INTELLIGENCE – GROWING GLOBAL INTEREST

Google Trends, 2013

GLOBAL NORMS CREATION

A. Endogenous factors (e.g., age, gender)

B. Exogenous factors (e.g., country, occupation)

C. Examination factors (e.g., online)

D. Temporal factors (e.g., administration dates)

Norm Types:1. The Standardization Norm 2. The User Norm

THE ABCDS OF NORM CREATION

Bartram, 2008

GLOBAL NORM CHARACTERISTICS

• n = 10,000• We have developed customer based

professional Global Norm where we report on 4 characteristics:– Gender– Age– Country– Occupation

GLOBAL NORM BREAKDOWN

• 154 countries• Equal gender

– 50% Male– 50% Female

• Equal age across four intervals• 5 U.N. World Regions

– Africa, Americas, Asia, Europe, Oceania– 2,000 respondents from each region

• Norm types– Overall– Age & Gender

• 23 countries with more than 100 records– Asia: 7 (Singapore, Malaysia, China, United Arab

Emirates, India, Japan, Indonesia)– Africa: 3 (South Africa, Angola, Nigeria)– Europe: 7 (Ireland, UK, Germany, France, Finland,

Spain, Switzerland)– Americas: 5 (United States, Brazil, Mexico,

Canada, Chile)– Oceania: 1 (Australia)

GLOBAL NORM BREAKDOWN

EMOTIONAL INTELLIGENCEA GLOBAL CONSTRUCT

PREVIOUS NORM DATA

• Total EI increases with age • No gender differences in Total EI • Women score higher on Empathy – Smaller differences on Emotional

Expression and Emotional Self-Awareness

• Men score higher on Stress Tolerance and Problem Solving

GLOBAL AGE

85.0

90.0

95.0

100.0

105.0

110.0

115.0

Series1

Age Group

Ave

rage

EQ

-i 2.

0 Sc

ore

GLOBAL AGE

85.0

90.0

95.0

100.0

105.0

110.0

115.0

Series1

AfricaAmericasAsiaEuropeOceania

Age Group

Ave

rage

EQ

-i 2.

0 Sc

ore

GLOBAL GENDER

Total

EI

Se

lf-Reg

ard

Se

lf-Actu

alizati

on

Em

otional Se

lf Aware

ness

Em

otional Ex

pressio

n

Asse

rtive

ness

Indep

enden

ce

Inter

personal

Relationsh

ips

Em

pathy

So

cial R

esponsib

ility

Pro

blem So

lving

Rea

lity Te

sting

Im

pulse Contro

l

Fle

xibilit

y

Str

ess To

leran

ce

Optimism

Happiness

-0.5

-0.4

-0.3

-0.2

-0.1

0

0.1

0.2

0.3

0.4

0.5

Cohe

n's d

Sco

re

Women Score Higher

Men Score Higher

GLOBAL REGIONS

• Asia had the lowest scores– Overall and subscales

• Africa had the highest scores– Overall and most subscales

• Europe, Americas, and Oceania were similar for the most part

a) Africab) Americasc) Asiad) Europee) Oceania

WHICH REGION HAS THE SMALLEST GENDER DIFFERENCE IN EMPATHY?

a) Independenceb) Impulse Controlc) Self-Actualizationd) Assertiveness

WHICH SCALE HAS THE SMALLEST REGIONAL DIFFERENCES?

EMOTIONAL INTELLIGENCE – A GLOBAL CONSTRUCT

• Consistently high reliability and validity– Across world regions, gender and age

• Culture-free by design• Some differences exist in subscales• However, these differences may not be

practically significant– Influence of sample size– Actual scores are not largely different from each other

HIGH RELIABILITY AND VALIDITY

EXAMPLE – NORTH AMERICA AND ASIA

Individual From North AmericaAssertiveness = 119

Individual From AsiaAssertiveness = 114

GUIDELINES AND EXAMPLES

WHEN WOULD I USE A GLOBAL NORM?

• Consider the following criteria:– The regional location/country in which the

assessment is being taken– The culture of the participant– The location and culture of the comparison group of

assessments (if any)– The applicability of a globally representative norm– The applicability of the closest/most similar regional

norm– The potential buy-in of the client or organization

when comparing assessment scores against the chosen norm

EXAMPLES OF GLOBAL NORM USE

• Comparing leaders in an international organization– e.g., comparing Latin American leaders to European

leaders

• Selecting individuals from one region to work in another– e.g., from Asia to work in Africa

• Using a common baseline for all users allows for accurate comparison and development

• Removes concern over applicability of norm

DEBRIEFING RESULTS ACROSS CULTURES

• As EI is a global construct:• Focus on the culture of the work environment• Understand how the regional culture fits within

the global framework but do not focus on it• Understand the client’s perception and

knowledge of norms• Be prepared to discuss subscale differences

across regions (and age and gender)

SUMMARY

• The Global Norms allow EQ-i 2.0 results to be interpreted in a broader manner– Region: Small overall; small differences on

most subscales; moderate on some– Age: Small to moderate effects– Gender: No effect for Total EI; small effects at

subscale level

• Emotional Intelligence is a global construct

WHERE TO GO FROM HERE?

• No additional cost above generating a report– Unless changing the norm on an already

generated report

• Can be used with:– Workplace– Leadership– Group

• Norm Region: Global• Global Norm supplement on portal• Help files updated

THANK YOU!

Any follow up questions or comments can be directed to:jonathan.stermac@mhs.com

References:

Bartram, D. (2008). Global norms: Towards some guidelines for aggregating personality norms across countries. International Journal of Testing, 8, 315-333. Google Trends. Web Search interest: Emotional intelligence - Worldwide 2004 – present. Retrieved January 16, 2014, from http://www.google.ca/trends/explore?hl=en-US&q=/m/0ns8w&content=1