global channels distribution tv is everywhere
TRANSCRIPT
Global Channels Distribution: TV is everywhere!
13.10.2014
Sahar Baghery
Head of International TV Formats & Contents
SBaghery
Worldwide evolution of channel reception modes: main players
Platforms without borders, Multi-screen consumption: TV everywhere and contents all over the place
Summary
Carriage deals: from local developments to international expansion
TERRESTRIAL HOUSEHOLDS SATELLITE HOUSEHOLDS CABLE SUBSCRIBERS HOUSEHOLDS IPTV HOUSEHOLDS
The worldwide evolution of channel reception modes
UNITED KINGDOM
36%
50%
14% +13 pts
Methodology:
2013 data
Evolution between 2008 and 2013
ITALY
64%
36%
75%
14%
7%
4%
SPAIN
43%
39%
18%
LATIN AMERICA
26%
26% 12%
36%
FRANCE
+20 pts
15%
29% 47%
9%
UNITED STATES
+7 pts
20%
15%
52%
13%
SCANDINAVIA
+9 pts
22%
14% 56%
8%
CHINA
+13 pts
13%
26% 60%
1%
INDIA
6%
43% 46%
5%
GERMANY
+12 pts +17 pts
+5 pts
Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014
The main players of the global channels distribution
USA
Time Warner Cable
MEXICO BRAZIL
UK FRANCE ITALY GERMANY
CHINA INDIA
Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014
Bigger market More potential viewers
Carriage deals: from local developments to international expansion
Geographical expansion Internal deals
To team up with other stakeholders
To acquire other groups
To ink new deals with local / global providers
Serbia Slovenia Bosnia
Indonesia
To develop on current markets
To team up with other stakeholders
To renew existing contracts
Philippines
Source : Eurodata TV Worldwide / Relevant partners – All rights reserved
Scandinavia
+
…
Middle East
Africa
Latin America
Yuzu
Eastern Europe
Ivi
Asia
Iqiyi
Platforms without borders
Yomvi
Source : Eurodata TV Worldwide / Relevant partners – All rights reserved
20/01/2014
Sony Pictures Television Distribution
15.4 M Live + 7 days
+75% vs. Live+VOSDAL
Multi-screen consumption is growing…
Increase of timeshifted viewing
Tablet
76%
9%
7%
4%
PC
TV
Laptop
Smartphone
4%
13 +
Video contents watched on all devices
+27’ vs Live
+31’ vs Live
Live + Vosdal + 7 Days
Live + Vosdal + 7 Days + 28 days
Period: January-July 2014
SKO Stiching Kijdonkerzoek (Netherlands): Moving Pictures 2013 Scandinavia: TNS Gallup Mobile Devices / New Media Forecasts 2013 – ZenithOptimedia / TNS Kantar Media
USA: Nielsen, Nielsen Social Guide, « Multi-Device Usage Study »
2.2 million Daily interactions with second
screen while watching TV
Social TV is gaining ground
990 million Tweets about TV were sent by 36
million of Americans in 2013
Source : Eurodata TV Worldwide / Relevant partners – All rights reserved
MIDDLE EAST Cable
Preview Catch-up Live
Cable
Social Networks Al Jazeera
TV is everywhere…
VOD platforms / apps
Live Web TV Live Live
Streaming Live TV / Web TV
Preview 7 days
before…
Powers
Gaming consoles
… and contents are all over the place!
Taxi
Original series
Season 6 Season 3
Online revival of TV series
Broadcasters partnering up with SVOD Instagram
Halt & Catch Fire Rick & Morty
+63% vs
prime on 18-34 (episode 8)
+14% vs
prime on 18-34 (episode 1)
Online previews
Opening up to new horizons Another broadcast window for existing catalogues
A key take-away
TV habits are evolving rapidly and the television offer
enables you to manage your time
Non-linear offers remain and will remain
complimentary offers
A growing appetite for TV Viewing confirmed by the
mutation of the global channels distribution
The more there will be choices, the more viewers will need to be
on medias that hold a strong brand identity
We are at the dawn of a new cycle where distribution and
content will be key drivers of change
The role of platforms is changing
Strategic deals are multiplying between key players
Sahar Baghery Head of International TV Formats & Contents
+ 33 6 33 94 44 51
@SBaghery
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