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New Industry Trends within Current market developments
Nan-Dirk Mulder, 18 May 2015
Global Animal Protein Outlook
Rabobank: A leading global F&A bank
Rabobank group global presence
5
Rabobank: Animal protein is our sweet spot
Europe North America South America Asia & Oceania
1. Short term animal protein market outlook
2. Long term global strategic changes
3. Outlook for the Russian industry
Content
50
70
90
110
130
150
170
190
210
230
250
Q1
Q3
Q1
Q3
Q1
Q3
Q1
Q3
Q1
Q3
Q1
Q3
Q1
Q3
Q1
Q3
Q1
Q3F
2007 2008 2009 2010 2011 2012 2013 2014 2015
Feed Chicken Pork Beef Eggs
Index, 2007 Q1 =100
Global market: Lower feed prices compensate loss in sales prices
5
Rabobank global protein to feed price monitor
Eggs
Broilers
Beef
Pork
Source: Rabobank analysis based on FAO/Bloomberg/national statistics, 2015
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Chicken Eggs Pork Beef
China2007 2008 2009 2010 2011
2012 2013 2014 2015E
1,000 tonnes
CAGR: +1.4%
CAGR: +0.8%
CAGR: +4.0%
CAGR: +1.6%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Chicken Eggs Pork Beef
World ex China2007 2008 2009 2010 2011
2012 2013 2014 2015E
1,000 tonnes
CAGR: +2.8%
CAGR: -0.3%
CAGR: +0.4% CAGR: -0.5%
Consumption: Worldwide growth in poultry except China
6
Global animal protein demand excl. China
Source: Rabobank analysis based on USDA, 2015
China animal protein demand
AI Food
safety
100% of growth in meat demand is in emerging markets
7
Consumption change by specie 2010-2014
-2,000
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Beef Chicken Pork
x 1,000 tonnes
52% Second tier: 32% 4.6 million tonnes
Other: 16% 2.6 million tonnes
4%
0
2,000
4,000
6,000
8,000
10,000
12,000
Chicken Beef Pork
x 1,000 tonnes
Growing importance of trade, but volatile global market conditions
8
Global trade in meat 2000-2015
Source: Rabobank, USDA, 2015
Pork: CAGR: +5.4% , 6% of global supply
Poultry: CAGR: +5.5% , 12% of global supply
Beef: CAGR: +3.7%, 17% of global supply
Russia ban has had impact on global pork and beef markets
9
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
0
500
1,000
1,500
2,000
2,500
3,000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Global beef imports in 2013
Global pork imports in 2013
Global chicken imports in 2013
14% 13%
6%
1,000 tonnes 1,000 tonnes 1,000 tonnes
10% of global meat trade was sold to Russia Source: Rabobank analysis based on USDA, Rostat, 2014
Russia meat ban: 41% of 2013 import volumes are banned now
10
Total Russian meat imports by country of origin in 2013
-
100,000
200,000
300,000
400,000
500,000
600,000 Tonnes
Source: Rabobank analysis based on Rostat, 2014
Volatility in exchange rates hits US and Thai poultry trade
11
FX development 2007-2015
30
50
70
90
110
130
150
Jan
Apr
Jul
Okt
Jan
Apr
Jul
Okt
Jan
Apr
Jul
Okt
Jan
Apr
Jul
Okt
Jan
Apr
Jul
Okt
Jan
Apr
Jul
Okt
Jan
Apr
Jul
Okt
Jan
Apr
Jul
Okt
Jan
2007 2008 2009 2010 2011 2012 2013 2014 2015
EUR/USD BRL/USD CNY/USD JPY/USD RUB/USD THB/USD ARS/USD
INDEX
Source: Rabobank analysis, bloomberg, 2015
Is Russia competitive in global trade?
12
Whole broiler costs in 2013 EUR/100 kg
0
20
40
60
80
100
120
140
160
180
200
Processing Live broiler
EUR/kg
Source: Rabobank analyss based on LEI and local estimates, 2015
January 2015 prices
-
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
Whole chicken Breast meat Chicken feets Processed chicken
Global Russia
USD/kg
Avian flu has become also a global outbreak
13
Avian Influenza outbreaks: January 2014- April 2015
Source: OIE, 2015
PEDv Has Been a global Outbreak
Ukraine -First cases in spring of 2014 and the outbreak seems to be small. -Raises the risk of spreading to the EU
Canada - Few cases but pockets of Ontario have been hard hit
Japan - Has lost 200K pigs to PEDv or about 1.2% of annual production
Mexico - Outbreak in the fall of 2013 with likely the largest losses in the world
US -Discovered in the summer of 2013 and PEDv cases are still happening
Peru and Colombia - Few cases identified but it has raised fear in the minds of consumers
Korea - Significant outbreak in 2013/14 through about a quarter of the industry
Slowdown in poultry expansion in 2013, emerging markets keep lead
Pork: +0.4%
Projected production Growth 2015
Chicken: +1.1%
Brazil
Canada
China EU-27
Australia
India
US
Japan
Mexico
Argentina
Russia +0.2%
+2.4% +0.0%
+2.5%
+1.4%
-0.2% +9.1%
+1.3%
+3.9%
+2.0%
15 Source: Raboban analysis based on USDA, 2015
Thailand
+1.0%
Indonesia
+3.8%
South Africa
+0.2%
Ukraine
-4.9%
Turkey
+1.7%
Beef: -1.1%
Colombia
+4.6%
+7.8%
-0.6%
+2.0%
+3.8% +2.0% +4.1%
+6.3%
+0.5%
+0.7%
+12.3%
+0.0%
+0.2%
+0.2%
+4.5%
+3.4%
+6.1%
+0.6%
Global meat and poultry production growth in 2015
-5.6%
-0.2%
+1.2% -1.0%
+3.7%
+1.0%
+0.0%
-0.5% -7.0%
-2.0%
-2.6%
-0.9%
+3.3%
+0.4%
+0.0%
1. Short term animal protein market outlook
2. Long term global strategic changes
3. Outlook for the Russian industry
Content
Fast growth in animal protein: 35% more in 2030
Global demand for animal protein
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
1980 1990 2000 2010 2020 2030
Seafood Eggs Sheepmeat Poultry Pork Beef
+39%
+35%
+20%
+19%
+17%
Change:30/14 Seafood:+20% Eggs: +38% Poultry: +50% Pork: +35% Beef: +20%
Source: Rabobank, FAO, OECD, FAPRI
X 1,000 tonnes
-5,000
-
5,000
10,000
15,000
20,000
25,000
30,000
Eggs Poultry Beef Pork
1,000 tonnes
First tier: 59% Second tier: 20% Rest::21%
4% 2%
70% of global meat and egg demand growth is in Asia, 4% in Russia
Global market volume change 2014-2024
Source: Rabobank, FAO, FAPRI, OECD
Economic development drives food market change
ECONOMIC CONSOLIDATION Food as nutrition/well-being
ECONOMIC REINVENTION
Food as stimulation
ECONOMIC TAKE-OFF Food as a need
ECONOMIC DEVELOPMENT Food as a social occasion
Income: < $ 5,000
Income: $ 5,000 - $15,000 Income: $15,000 - $40,000
Income: > $40,000
Time free
Location Bound
Time bound
Location free
Source: Rabobank analysis, 2015
Ongoing social concerns to change value chains
Buy local
Animal welfare
Environmental friendly
Food Safety and confidence
Source: Rabobank Analysis, 2014
Chinese industry is struggling due to food safety scandals and disease outbreaks
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,0001,000 tonnes
-3%
-5%
Lost demand3 million tonnes
20,000
22,000
24,000
26,000
28,000
30,000
32,000 1,000 tonnes
-7%
Lost demand2.6 million tonnes
China chicken consumption China egg consumption Antibiotics scandal
H7N9 outbreaks
QSR food scandal
Source: Rabobank/USDA, 2014 Source: Rabobank/USDA, 2014
Need for a fast modernizing of (Asian) animal protein industry
High feed prices/limited resources
Food safety
Higher incomes and welfare
Modern distribution
Modern value chain Larger companies Vertical integration Efficiency Yield Value chain management Sustainability
Animal disease threat
More modern compound feed demand
Need to rethink supply chain models
23
Grains and
oilseeds Feed Breeding Farming Processing Customer
Grains and
oilseeds Feed Breeding Farming Processing Customer
Grains and
oilseeds Feed Breeding Farming Processing Customer
Grain and
oilseeds Feed Breeding Farming Processing Customer
Horizontal specialisation model
Semi-Vertically integrated value chain
Full vertically integrated value chain: feed to poultry
Multisector –Fully vertically integrated value chain: grains to poultry
Source: Rabobank, 2015
Russia – China partnership fit with global food security investment trend
Globalization in the animal protein industry
Source: Rabobank, 2015
Globalisation of the industry: Emerging industries take the lead
Top 20 Global meat companies 2015
-
2,000
4,000
6,000
8,000
10,000
12,000
Poultry Pork Beef
1,000 tonnes
Source: Rabobank
1. Short term animal protein market outlook
2. Long term global strategic changes
3. Outlook for the Russian industry
Content
Pork and poultry prices go high, but high grain prices affect margins
Russia meat prices 2011-2015 African flu:
EU pork ban Russia
Import ban
Source: Rabobank analysis based on Rostat, 2014
70%
80%
90%
100%
110%
120%
130%
140%
150%
160%
Feed index Chicken Beef Pork
Industry uncertainty keeps investments low
Exchange rate
uncertainty
Sanctions on exporters
to Russia
Availability of credits
Export tax removal and feed prices
Economic downturn
Russia 2000-2013: The world’s fastest growing protein industry
29
0
10,000
20,000
30,000
40,000
50,000
60,000
2003 2013
1,000 tonnes
+2.6%
+0.1%
+1.5%
+2.5%+4.9%+6.0%
+0.5%+1.6%
+0.4% +2.2%
+1.7%
Global pork production 2003-2013
CAGR
Russia: +4.9%
Global: +1.9%
Global chicken production 2003-2013
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
2003 2013
1,000 tonnes
+1.5%
+3.0%
+4.9%
+2.3%
+16.7%+8.7%
+2.7%+10.6%
+8.6% +3.3%
+3.7%
CAGR
Russia: +16.7%
Global: +3.6%
Source: Rabobank analysis based on USDA, Rostat and local statistics, 2014
Long term outlook remains positive
Russian meat industry
New markets: Value, regions, niche
Ad
just
ed in
du
stry
st
ruct
ure
More efficient
Mo
re intern
ation
al
Source: Rabobank analysis
Economic downturn: Consumers more price driven
‘Expensive’
‘Cheap’
Sales channel Meat species Meat products
Restaurants
QSR
Premium retail
Discount retail
Veal
Beef
Pork
Poultry
Ready meals
Steaks
Breast meat
Minced meat
Sausages
Legs
Eggs
Grains/vegetables
Source: Rabobank Analysis,2008
The fast growth in food service and modern retail will drive industry change
Russia retail: 20% CAGR in modern distribution
Russia fast food market 18% CAGR in sales value
Source: Rabobank analysis based on Euromonitor, 2014
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
2007 2008 2009 2010 2011 2012 2013
Traditional grocery Forecourt retailers Convenience stores Hypermarkets Supermarkets
ModerndistributionCAGR: +20.0%
Groceryretail:+16.6%
RUB bn
46%
61%
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Burgers Pizza Bakery products
Chicken Middle Eastern
Other
2007 2008 2009 2010 2011 2012
Million RUR
CAGR:+20.2%
CAGR:+10.4%
CAGR:+15.3%
CAGR:+13.2%
CAGR:+5.72%
CAGR:+8.4%
Improve value chain to achieve better performance with lower costs
Retail/ QSR
Exports
Cost efficiency
Grains & Oilseed
Feed Farming Processing Customer
Yield, efficiency,
availability
Efficiency
Quality
Food safety – tracking & tracing
Skills
Management Value added Branding
Vertical efficiency and distribution
Market
access
Global export markets: 2/3 is not far from Russia including China
34
Global import markets by region and CAGR 2007-2014
0
500
1,000
1,500
2,000
2,500
2000 2007 2014
1,000 tonnes
CAGR:+8%
CAGR:+1%
CAGR:+9% CAGR:
+8%
CAGR:-11%
CAGR:0% CAGR:
+13%CAGR:+8%
CAGR:+6%
Source: Rabobank analyss based on USDA, 2015
Long term: Russia’s internationalisation opportunities
Export dark
chicken
Export whole
chicken
Eastern export
platform
Sourcing: Russia –
Asia partnerships
New market access:
inter-nationalisation
Poultry exports Internationalisation
China, rest of Asia, Africa
Middle East, Central Asia
Japan Korea
China Middle East
Far East Central Asia Middle East Africa
Source: Rabobank analysis, 2014
Building up an export position: an integrated approach necessary
Low cost production/availability low cost cuts
Veterinary/sanitary level – Nationwide/region
Market access
Distribution network
Developing an export strategy: A joint government and industry approach
Industry production standards
Agriculture
development
focus
Availability
of land and
grains
Distance to
Asia’s growth
markets
Russia’s key strengths
Recent RUR
depreciation
Conclusions Global outlook remains bullish but focus will shift more to emerging markets especially in Asia
from a market and from an investment perspective
Western markets will operate under more under mature (conditions with growing emphasis on
consumer concerns. Industry need to consolidate further
Industries in emerging markets are challenged by fast value and volume growth in combination
with limited resources and need to reconsider their business models from a value chain and
from a sourcing perspective
The global industry to move further from a national to regional and global structures and value
chain models will evolve in line with local industry conditions
Key industry challenges: Consumer concerns, volatility, disease pressure and market power
Russia to remain a key global growth market although short term dynamics are disturbed by
trading down impact and weaker investment conditions, but long term fundamental remain
Russian industry to become more international via exports and internationalisation strategy:
Aisean including China partnership will offer strong long term potential