glasgow sports strategy

CONTENTS

5 INTRODUCTION5 VISION6 MISSION7 THE JOURNEY SO FAR9 LOOKING AHEAD:

DELIVERING FOR GLASGOW10 STRATEGIC OBJECTIVES17 IMPLEMENTATION18 APPENDIX

220 High StreetGlasgow G4 0QW

+44 (0)141 287 [email protected]

www.glasgowlife.org.uk

11 George SquareGlasgow G2 1DY


www.seeglasgow.com

IN DELIVERING SPORTS EVENTS, GLASGOW UNDERSTANDS THE POWER OF ENGAGING WITH ITS CITIZENS WHILE AT THE SAME TIME PROMOTING ITSELF ON THE WORLD STAGE. GLASGOW’S TRACK RECORD OF HIGH STANDARDS IN DELIVERING SPORTS EVENTS WAS A KEY FACTOR IN THE SUCCESS OF THE BID FOR THE 2014 COMMONWEALTH GAMES.

© Ian MacNicol

RecognisingGlasgowCityCouncil’sinvestmentof£200millioninnewandrefurbishedsportsfacilities,andopportunitiestoworkwithInternationalSportsFederationsintheleadupto2014,GlasgowlaunchedanambitiousSportsEventsStrategyin2008.Thestrategyachieveditsobjectives,despitehavingtoadapttotheglobalrecession.Thesuccessofthe2008SportsEventsStrategywasakeyfactorinthedecisiontobidforthe2018YouthOlympicGameswhichwillinspireanewgenerationofyoungpeopleanddeveloptheirenthusiasmtowardssport.

Through Glasgow’s unique portfolio of competition venues, and a focus on the major events legacy of London 2012 and Glasgow 2014, Glasgow has already secured £3.1 million in external funding for events taking place in the period 2008–2015. The additional events already secured for 2012 and 2015 will generate an estimated £12 million in economic impact. This is important to the city’s economy and reinforces the city’s status in the sports events industry.Glasgow’s success refl ects a strong partnership between Glasgow Life, Glasgow City Marketing Bureau, EventScotland and UK Sport, backed by the critical support of the city’s Strategic Major Events Forum (SMEF) and Glasgow City Council.

Yet there is room for improvement. Even in the face of severe funding constraints, expectations are increasingly ambitious. Success in event bidding and event delivery relies on solid multi-agency partnerships with clear roles and responsibilities. Glasgow Sports Events Strategy to 2018 will achieve its vision and deliver its mission through strengthened partnerships aligned to each agency’s core ability to add value and competitive advantage in this global industry.

The 2008 Strategy helped establish key targets aligned to Glasgow’s world class venues. This was supported by the launch of Glasgow’s Major Events Charter in 2010. The fi rst of its kind in the UK, the Charter enables event owners to bring their events to Glasgow with the confi dence that the City will support the event through a professional consistent and co-ordinated approach. Moving forward, Glasgow Sports Events Strategy to 2018 seeks to make the most of the once in a lifetime opportunities arising from Glasgow’s status as a 2018 Youth Olympic Games Candidate City, and host city of the 2014 Commonwealth Games only two years following the London 2012 Olympics.

THE VISION OF GLASGOW SPORTS EVENTS STRATEGY TO 2018 IS OF A WELCOMING, VIBRANT SPORTING CITY WHERE RESIDENTS, ATHLETES, AND VISITORS REGULARLY SHARE EXPERIENCES OF THE HIGHEST CALIBRE SPORTS COMPETITION ORGANISED AND DELIVERED TO EXCEPTIONAL STANDARDS IN WORLD CLASS VENUES.

VISION

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INTRODUCTION

This vision and mission will be achieved through a focus on four themes:

Achieving‘Glasgow:HostCity’statusforhighprofileEuropeanandWorldChampionshipEvents

StrategicDevelopmentofGlasgow’sAnnualSportsEventsProgramme

CommittingtoContinuousImprovementinEventDelivery

MeasuringOutcomesandMaximisingBenefits

Each theme includes strategic objectives and key performance indicators to measure success. The strategy will be reviewed in 2014 to update key performance indicators for 2015–2018.

TO SUSTAIN THE LEGACY OF THE 2014 COMMONWEALTH GAMES THROUGH AN ENHANCED SPORTS EVENTS PROGRAMME, ENDEAVOURING TO ENGAGE NEW AUDIENCES, AND ACHIEVING RECOGNITION BY THE ‘ULTIMATE SPORTS CITIES AWARDS’ AS THE HIGHEST RANKED CITY IN GLASGOW’S CATEGORY AND WITHIN THE WORLD’S TOP TEN.

MISSION

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With the launch of this Strategy, and the Commonwealth Arena and Sir Chris Hoy Velodrome preparing to open in late 2012, a new stage is set for welcoming elite athletes to Glasgow, and inspiring a new generation of young people through the values of sport.

GLASGOW’SSPORTSEVENTSSTRATEGY2008–2011The 2008–2011 Strategy was introduced shortly after Glasgow was awarded the 2014 Commonwealth Games. This period saw a resurgence of sports events in Glasgow:

TheSudirmanCupWorldTeamBadmintonChampionshipsreturnedtoScotstounLeisureCentrein2007,afterpreviouslybeingheldtherein1997.GlasgowalsohostedtheUEFACupFinalin2007,havinghostedtheUEFAChampionsLeagueFinalin2002.

2008sawthecitystepinatshortnoticetohosttheWorldAcrobaticGymnasticsChampionships.Thepublicrespondedwithinterestandenthusiasm,withthe“Acro”sellingoutboththeAgeGroupcompetitionandWorldChampionshipfinals.

In2009,theCommonwealthTableTennisChampionshipswashostedatScotstounLeisureCentre.Thiseventwaspraisedforsettingnewstandardsofexcellenceintabletennissportpresentationandcompetitionmanagement.

During the period of the 2008–2011 Sports Events Strategy, a number of prestigious events were secured through the collective effort of Glasgow Life, Glasgow City Marketing Bureau, EventScotland, UK Sport, and National Governing Bodies of Sport. These events include:

2011&2012FIGArtisticGymnasticsAllAroundWorldCup

2012&2013IRBSevens

2013UCIWorldJuniorsTrackCyclingChampionships

2013WorldYouthNetballChampionships

2015WorldArtisticGymnasticsChampionships

2015IPCEuropeanSwimmingChampionships

These events were chosen either for their ability to deliver on strategic objectives to develop new audiences for sports events in the lead up to 2014, or to ensure the sustainable use of new or refurbished competition venues following the Commonwealth Games. This proactive, targeted approach has been successful and will continue to be applied throughout the period of the Glasgow Sports Events Strategy to 2018.

ThefoundationsofthisStrategydatebacktothe1980s.TheopeningoftheKelvinHallInternationalSportsArenain1987ledtoanambitioussportseventsprogrammeincludingtheEuropeanIndoorAthleticsChampionshipsin1990,andannualinternationalathleticsandgymnasticscompetitions.SoonafterbeingnamedEuropeanCapitalofSportin2003,GlasgowjoinedforceswithCommonwealthGamesScotlandandtheScottishGovernment,inasuccessfulbidforthe2014CommonwealthGames.

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THEJOURNEYSOFAR

ThevisionofGlasgowSportsEventsStrategyto2018isalignedtothe2014GamesLegacyforGlasgow.InimplementingthisStrategy,eventswillbetargetedfortheirabilitytohelpachieveandsustaintheoutcomesidentifiedintheGamesLegacyforGlasgow:

LOOKINGAHEAD:DELIVERING FOR GLASGOW

Businessgrowth&development

Training&employment

Physicalregeneration

Health&physicalactivity

Cityimage,reputation&civicpride

Cultural&sporteventsanddevelopmentactivity

Tourism

Inwardinvestment

Environmentalsustainability

Sustainabletravel&connectivity

Volunteering

Education

Underlying Glasgow Sports Events Strategy to 2018 is the investment in world class venues. From parents and toddlers, to local sports clubs and elite national squads, these facilities are at the heart of daily community life for thousands of Glaswegians. Just as Glasgow’s global identity is reinforced by hosting world class events, these events support increased levels of civic pride as local communities welcome elite international athletes to their sports facilities.

These facilities, their staff, and their users, collectively represent this strategy’s core asset. This, more than anything else, allows Glasgow to play a unique role in helping to achieve the aspirations of the National Events Strategy Scotland: The Perfect Stage, and UK Sport’s World Class Events Programme which is funded by the National Lottery.

FUTUREGLASGOWCOREVALUE GLASGOWSPORTSEVENTSSTRATEGYTO2018

Creativity Excellence and innovation in sports presentation Engagement with Glasgow and Scotland’s cultural and creative sectors

Enterprise Event management expertise Event delivery supply chain Community benefits through Procurement Programme

OpportunityandFairness Sports Events volunteering opportunities Development of coaches and technical officials Supporting sports governing bodies

TeamworkandRespect Athlete role models

Looking well beyond 2014, Glasgow has published a vision covering the next 50 years. Future Glasgow 2011–2061 was developed to give all citizens, businesses and organisations the ability to shape public policy and investment in the years to come. Future Glasgow 2011–2061 outlines the core values that have helped make Glasgow a great city of which Glaswegians are famously proud: creativity and enterprise, opportunity and fairness, teamwork and respect.

THEFUTUREGLASGOW2011–61CITYVISIONSTRATEGYREAFFIRMSTHEVISIONOFGLASGOWCONTINUINGTOHOSTMAJORINTERNATIONALCULTURALANDSPORTSEVENTSWHILERECOGNISEDASONEOFTHETOPSPORTINGCITIESINTHEWORLD.

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ACHIEVING “GLASGOW:HOSTCITY” STATUS FOR HIGH PROFILE EUROPEAN AND WORLD CHAMPIONSHIP EVENTS.

STRATEGICOBJECTIVE1

BRINGHIGHPROFILEEUROPEANANDWORLDSPORTSEVENTSTOGLASGOW.

Bids for the World Artistic Gymnastics Championships or IPC European Swimming Championships, both in 2015, would not have been possible without the quality of venues under construction in Glasgow. The success of these bids demonstrates both the quality of these venues, and the strength of the partner relationships in preparing, funding, and promoting bids. Success in bidding is also closely related to Glasgow’s reputation as a host city, Scotland’s event credentials, and the UK’s leading role as a host of the World’s most prestigious events.

Many factors support Glasgow’s status as a competitive host city, including the ease of transportation to and within the city, a compact city centre, friendliness of locals and the willingness of local businesses to engage with and celebrate events.

Event strategies are often confidential, but Glasgow makes no secret of its aspirations to host World and European championships in sports which showcase the city’s best venues. Bids for events of this stature are influenced by many factors and in most cases face three hurdles in the early stages, even before facing rival bids from other countries:

Theeventmustbeinthestrategyofthesport’snationalgoverningbody

Thecitymayberequiredtosubmitadomesticbidtothenationalgoverningbody

Arobustbudgetandguaranteedfinancialpackageisafundamentalrequirement

Glasgow is targeting some of the most highly sought after events in the World. External factors may prevent bids from progressing past the feasibility stage. The partners behind bids for sports events in Glasgow have extensive experience in delivering successful bids against strong competition. The City will aim to secure at least one additional event each year in 2015, 2016, 2017 and 2018.

KEYPERFORMANCEINDICATOR1

SecureoneadditionalEuropeanorWorldChampionshipsEventeachyearin2015,2016,2017and2018.

RESPONSIBLEAGENCY GlasgowLifeand/orGlasgowCityMarketingBureauasperAppendix.

STRATEGICOBJECTIVE2

DELIVERAFOCUSSEDEVENTSPROGRAMMETOBUILDAUDIENCES,TESTVENUES,ANDSUPPORTSCOTLAND’SMEDALSTARGETATTHE2014COMMONWEALTHGAMES.

This was a key objective of the 2008 Strategy, and it will continue to be a priority in the lead up to the 2014 Commonwealth Games. As a result of this longstanding objective, Glasgow will host the World Youth Netball Championships, FIG Artistic Gymnastics

THEME1

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All Around World Cup, the Glasgow Aviva International Athletics Match at the Commonwealth Arena and the UCI Juniors Track World Championships at the Sir Chris Hoy Velodrome, all within the first year of opening of these venues. The city is also targeting to host the 2012 UCI Track Cycling World Cup. Also as a result of this objective, Glasgow will host IRB Sevens at Scotstoun Stadium in May 2012 and 2013.

Glasgow’s pre-Commonwealth Games events programme aims to achieve the following outcomes:

Audiencedevelopment

Medalwinning

Showcasingnewvenues

TestingCommonwealthGamesreadiness

Makingapositiveeconomicimpact

Many of these pre-Commonwealth Games events were secured through the efforts of the Commonwealth Games Sports Events Group, chaired by EventScotland.


Deliverapre-CommonwealthGamesUKandinternationaleventsprogrammeencompassingaminimumof10ofthe17sportsinthe2014CommonwealthGamesSportsProgramme.

RESPONSIBLEAGENCY GlasgowLife.

STRATEGICOBJECTIVE3

STRENGTHENRELATIONSHIPSWITHSTAKEHOLDERS,RIGHTSHOLDERS,ANDSUPPLIERSTHROUGHBUSINESSTOBUSINESSENGAGEMENTINTHEEVENTSINDUSTRY,PROFESSIONALRELATIONSHIPS,ANDLINKSWITHGOVERNINGBODIESANDPUBLICAGENCIES.

Glasgow’s success, and how it is perceived as a destination for world class events, relies on its reputation built on:

Atrackrecordofeventdeliveryexcellence

Industrystakeholderrelationshipmanagement

Glasgow’s reputation is enviable, ranked 11th in the 2010 World’s Ultimate Sports Cities, voted the Best Sports Marketing City in 2010, and the Great Scottish Run was nominated in 2011 and 2012 for Sport Participation Event of the Year Award at the annual Sport Industry Awards.

The City has close relationships with UK and Scottish sports governing bodies. Glasgow Life supports these governing bodies in the development of their organisational capacity, their sports development programmes and their events strategies.

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STRATEGICOBJECTIVE3 CONTINUED

Several Scottish governing bodies will be based at the Commonwealth Arena. Through these relationships, and through event delivery in partnership with governing bodies, Glasgow develops relationships with International Sports Federations, who hold the rights to World Championships events.

An International Sports Federation’s view of a city is shaped by many factors. Long-term commitment to international competition is a key factor. Bidding for the 2018 Youth Olympic Games, hosting the Commonwealth Games in 2014, and bidding for future international events help maintain and develop these relationships.

UK Sport funds events through the World Class Events Programme, funded by the National Lottery. Funding from the World

Class Events Programme is awardedfollowing applications from sports governing bodies, rather than from cities. Glasgow develops the city’s relationship with UK Sport through productive partnerships with governing bodies. In recent years, UK Sport committed over £1.6 million in funding towards sports events in Glasgow taking place between 2011–2015. EventScotland funding towards sports events in Glasgow in this period is over £1.4 million.


IncreaseGlasgow’srankingintheSportsBusiness“UltimateSportsCityAwards”towithinthetop10,andtothehighestrankedpositionwithinGlasgow’scategoryby2014.Striveforapositioninthetop5by2018.

RESPONSIBLEAGENCY GlasgowLifewithsupportfromGlasgowCityMarketingBureau.

With the Strategy’s renewed focus on industry engagement and stakeholder relationships, Glasgow, with the support of partners, will continue to showcase the city in the global events industry.

Event UKSportFunding EventScotlandFunding

2011–2014GlasgowAvivaInternationalMatchinAthletics

£25,000 each year

2011,2012GymnasticsWorldCup Up to £40,000 each year £60,000 each year

2012and2013IRBSevens £100,000 each year

2013UCIJuniorsTrackWorldChampionships

£125,000

2015WorldArtisticGymnasticsChampionships

Up to £1,050,000 £587,362

2015IPCEuropeanSwimmingChampionships

Up to £300,000 £50,000

Total Upto£1,528,000 Upto£1,232,362

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STRATEGICOBJECTIVE4

STRATEGICDEVELOPMENTOFGLASGOW’SANNUALSPORTSEVENTSPROGRAMME

Glasgow’s new and refurbished competition venues present opportunities not only to bid for existing events, but where appropriate, to create new events. The creation of invitational events in a range of sports is being actively explored to help meet demand for competition opportunities.

A collaboration agreement signed in February 2012 between the Manchester, London and Glasgow Velodromes will enhance the annual international and national track cycling events programme across these three venues. Glasgow Life will work with event promoters to develop and host invitational events at the Sir Chris Hoy Velodrome, starting with a Revolution event in 2013. Working with Netball Scotland, the City will launch the World Premier Netball Club Challenge in 2012, and will work with UK Athletics and Scottish Athletics to develop new invitational athletics competition for Scotstoun Stadium.

New venues including the mountain bike course at Cathkin Braes and the roller sports park within the Sir Chris Hoy Velodrome provide additional opportunities for urban and adventure sports events along with the new Commonwealth Arena, The Hydro, and other high profile city locations such as George Square and Glasgow’s major parks.

Glasgow’s portfolio of running events is well established and includes the Great Scottish Run and Women’s 10k. These are both currently large scale events with significant legacy impacts for the City. Both events are being examined to explore growth potential and the ability to deliver a greater range of legacy outcomes.

KEYPERFORMANCEINDICATOR4 Establishanannualcoreprogrammeofinternationalsportingeventsfortheperiod2012–2018coveringaminimumof8CommonwealthandOlympicsports.

RESPONSIBLEAGENCY GlasgowLifewithsupportfromGlasgowCityMarketingBureau.

STRATEGIC DEVELOPMENT OF GLASGOW’S ANNUALSPORTSEVENTS PROGRAMME

THEME2

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STRATEGICOBJECTIVE5

FULFILTHEPROMISESOFGLASGOW’SEVENTSCHARTER.

Developed by the Strategic Major Events Forum (SMEF) and launched in 2010, the Events Charter is one of the key achievements of SMEF. The Charter allows event promoters to bring their events to Glasgow with the confidence that the City’s Services and Arms Length External Organisations will support their event through a professional, consistent and coordinated approach. This “One Glasgow” approach sets Glasgow apart as a first-choice major events destination.

Glasgow’s Major Events Charter outlines the 12 principal reasons why events organisers should choose Glasgow as their host city, from providing fast track access to key decision makers to ensuring their objectives and key priorities are delivered with maximum effect.

The Charter is supported by an Action Plan to ensure that the promises contained in the Charter will be fulfilled. Glasgow City Marketing Bureau coordinates the development, monitoring and review of Glasgow’s Events Charter on behalf of SMEF.

KEYPERFORMANCEINDICATOR5 GlasgowCityMarketingBureauwillreviewtheEventsCharterandreportrecommendationsonanannualbasistoSMEF.

RESPONSIBLEAGENCY GlasgowCityMarketingBureau.

STRATEGICOBJECTIVE6

IMPROVESUSTAINABILITYINEVENTDELIVERYTHROUGHENVIRONMENTALMANAGEMENT.

The Sustainable Sport and Event Toolkit (SSET) is an environmental management system for event organisers, developed by the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and the International Academy of Sports Science and Technology (AISTS) in Lausanne with support from EventScotland. The toolkit complies with the British Standard BS 8901 for Sustainable Event Management which in conjunction with London 2012, is being developed into ISO 20121.

With support from EventScotland, organisers delivering events in Scotland can access SSET.

Glasgow Life will pilot SSET in 2012 and if successful, adopt the toolkit for key events in 2013, in support of the Year of Natural Scotland.

KEYPERFORMANCEINDICATOR6 ThenumberofeventsinGlasgow’scalendardeliveredusingtheenvironmentalmanagementsystem“SustainableSportandEventsToolkit”.

TARGET Target:2012:Oneevent/2013:Threeevents/2014:Fiveevents.

RESPONSIBLEAGENCY GlasgowLife.Reviewtargetannually.

COMMITTING TO CONTINUOUS IMPROVEMENT IN EVENT DELIVERY

THEME3

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STRATEGICOBJECTIVE7

THEPARTNERSOVERSEEINGEACHMAJOREVENTWILLAGREEEVENTOBJECTIVES,ANDSETKEYPERFORMANCEINDICATORSATANEARLYSTAGEINTHEPLANNINGPROCESS,USINGTHEeventIMPACTSTOOLKITWHEREVERPOSSIBLE.LOCALORGANISINGCOMMITTEESWILLMONITORPERFORMANCEATEACHPLANNINGSTAGE.

In the 1990s sports events in Glasgow were used to pilot a methodology for measuring economic impact, developed by UK Sport. Recently Glasgow joined EventScotland and several agencies in England to support UK Sport in extending this methodology to cover social, environmental, and media impacts of events. The online toolkit ‘eventIMPACTS’1 is the result of this collaboration.

Thetoolkittakesapragmatic,firstprinciplesapproachtoeventimpactevaluation:

It may be stating the obvious, but no sporting or cultural event should be staged without a specific reason or reasons for doing so. An event should be a means to an end, rather than an end in itself. Organisers should be clear about their objectives at the very earliest stages of planning and/or bidding for an event. By the same token, there is little point in setting objectives if, in doing so, there is no accompanying commitment to measure those objectives.

The processes currently in place for appraising events, securing funding, and committing to bidding, provide natural opportunities to identify and agree objectives at an early stage.

KEYPERFORMANCEINDICATOR7 ThenumberofeventsinGlasgow’sCalendarwithkeyperformanceindicatorsdevelopedusingtheeventIMPACTStoolkit.

TARGET Target:2012:Twoevents/2013:Fourevents/2014:Sixevents.


MAXIMISING BENEFITS AND MEASURING OUTCOMES

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[1] www.eventimpacts.com

STRATEGICOBJECTIVE8

GLASGOWLIFE’SSPORTDEVELOPMENTTEAMWILLPRODUCEANDDELIVERASPORTDEVELOPMENTPLANASPARTOFEVERYMAJORSPORTSEVENTTHATTHECITYHOSTS.THISPROMISEWILLALSOBEASTRONGFEATUREOFTHEBIDDINGSTRATEGY.

Sports development, health and physical activity are a key focus of both “A Games Legacy for Glasgow” and eventIMPACTS. Glasgow Life recognises the range of opportunities presented by sports events to attract new participants to sport and physical activity, especially young people.


ThenumberofeventsinGlasgow’sCalendarwithaSportDevelopmentPlandevelopedanddeliveredbytheevent’sLocalOrganisingCommittee.

TARGET Target:2012:Twoevents/2013:Fourevents/2014:Fiveevents.


STRATEGICOBJECTIVE9

GENERATINGSIGNIFICANTMEDIAIMPACTANDAUDIENCEREACHINKEYMARKETS,LEVERAGINGPLATFORMSTHROUGHTHECITYBRAND,GLASGOW:SCOTLANDWITHSTYLE.

Glasgow City Marketing Bureau is the Destination Marketing organisation for Glasgow and leads in the implementation of the city brand, Glasgow: Scotland with style. Major events provide platforms for Glasgow to promote itself. GCMB as lead agency will seek to activate each platform to the benefit of the city, aiming to maximise media impact, positioning Glasgow both nationally and internationally. The city brand, Glasgow: Scotland with style will be utilised to its maximum opportunity in all major event activity supported by all City partners.

Glasgow City Marketing Bureau will also identify those events that can maximise economic opportunities and seek to lever the greatest return on investment for the City and business community, working closely with SMEF partners, UK Sport, and the event owners to achieve this.


TheadditionalmediavaluetothecitygeneratedbyactivationofthecitybrandGlasgow:Scotlandwithstylethroughmajorsportsevents.

RESPONSIBLEAGENCY GlasgowCityMarketingBureau.Reviewtargetannually.

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220 High StreetGlasgow G4 0QW


www.glasgowlife.org.uk

11 George SquareGlasgow G2 1DY


www.seeglasgow.com

GlasgowLife

Glasgow Life’s role is to lead Glasgow Sports Events Strategy to 2018 and its delivery on behalf of Glasgow City Council. Glasgow Life is the principle body leading the management of relationships and communications with national sports governing bodies, international sports federations, UK Sport, sportscotland and EventScotland on behalf of Glasgow City Council.

GlasgowCityMarketingBureau

Glasgow City Marketing Bureau works with SMEF partners to lead and secure major events for the City in agreed sports.2 It is the Destination Marketing Organisation for Glasgow and leads in the City’s brand implementation. GCMB works with partners to maximise both economic impact and return on investment from major events.

UKSportandEventScotland

Glasgow recognises the critical role provided by UK Sport and EventScotland in providing both funding and strategic support to help the City deliver the objectives in this Strategy. Where possible, Glasgow will continue to align the City’s sports and events objectives to the strategic priorities identifi ed at Scottish and UK levels.

IMPLEMENTATION

Glasgowisuniqueinitsapproachtomajorevents.TheStrategicMajorEventsForum(SMEF)isthedecision-makinggroupthroughwhichGlasgow’spublicagenciesandprivatesectorensurethecityisdevelopedasamajoreventsdestination.TheSMEFpartnerscomprise:GlasgowCityCouncil,GlasgowCityMarketingBureau,GlasgowLife,ScottishEnterprise,EventScotland,VisitScotlandandGlasgowCommonwealthGames2014Ltd.

Inimplementingthisstrategy,thekeyGlasgow,ScottishandUKagenciesare:

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[2] See Appendix.

APPENDIXCITYLEADSFORSPORTSEVENTS

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GLASGOWLIFE GLASGOWCITYMARKETINGBUREAU

Archery Action / Adventure Sports

Aquatics Air Sports

Athletics NBA Basketball

Badminton Cheerleading

Basketball Dance

Bowls Darts

Boxing Extreme Sports

Cricket Football

Cycling Golf

Duathlon Ice Sports

Equestrian Masters Sports

Fencing Mixed Martial Arts

Gymnastics Motor Cycling

Handball Motor Sports

Hockey Paddle Sports

Judo Rollersports

Karate Snooker

Modern Pentathlon ATP Tennis

Multi-Sport Games Watersports

Netball

Paralympic Sport

Rugby

Sailing

Squash

Table Tennis

Taekwondo

Tennis

Triathlon

University Sports

Volleyball and Beach Volleyball

Weightlifting

Wrestling

WORKINGTOGETHERASONE

glasgow sports strategy

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