gjg brand styleguide 2014 low

Brand Styleguide

4”

5/8”

LOGO SPECIFICATIONS

3”

1”

1/8”

G.J. Gardner Logo-StackedG.J. Gardner Logo- Horizontal

G.J. GARDNER LOGO

White Background:Black “G.J. Gardner” Red “Homes”

Black Background:White “G.J. Gardner”Red “Homes”

Red Background:White “G.J. Gardner”White “Homes”

Grey Background:White “G.J. Gardner”Red “Homes”G.J. Gardner Red

CYMK 5 : 100 : 100 : 5RGB 215 : 29 : 36

G.J. Gardner BlackCYMK 0 : 0 : 0 : 100RGB 0 : 0 : 0

Color Specifications

G.J. Gardner - GreyCYMK 0 : 0 : 0 : 20RGB 209 : 211: 212

TAGLINE SPECIFICATIONS

INSTRUCTIONS AND USAGE

G.J. Gardner Tagline is to be represented on marketing Materials including print/online advertisements, flyers, brochures, E-Blasts.

G.J. GARDNER TAGLINE

Print Advertisement G.J. Gardner LogoUse the following G.J. Gardner Logo for print advertisements only.

Color SpecificationsG.J. Gardner Print GreyCYMK 15 : 0 : 0 : 85RGB 62 : 72 : 79

Placement Bottom, Center

Tagline Font

Font: Neutraface 2 Text - DemiSize: 2opt“Homes” Font: Remachine Script

Tagline Color Placement

White Background - Red TaglineBlack Background - Red “Creating”, White “Homes”, Red “Houses”Red Background - White TaglineGrey Background - Red “Creating”, White “Homes”, Red “Houses”


File LocationN:\Creating Homes Not Houses\LogosN:\Creating Homes Not Houses\Logos\Tagline

G.J. Gardner RedCYMK 5 : 100 : 100 : 5RGB 215 : 29 : 36

G.J. Gardner BlackCYMK 0 : 0 : 0 : 100RGB 0 : 0 : 0

File Location N:\Creating Homes Not Houses\Logos\GJ Gardner Logo.eps

CREATING

NOT HOUSES4 3/8”

2”1/8”

1/8”

ARTWORK

ARTWORK

1

2

3

4

5

6

7


New Campaign Images are labeled numbers 1 through 7 for reference purposes.

Image Rotation

Images are to be rotated if marketing or advertisement is appearing in the same location, multiple times, over a designated period of time.

File Location

N:\Creating Homes Not Houses\Print Ads\Blueprint Images

LIFESTYLE IMAGES

Lifestyle images are to be used for print and online advertising as needed.

File Location

N:\Creating Homes Not Houses\AU National Brand Launch\Photography

ARTWORK

ARTWORK

DRESS CODE

G.J. GARDNER SHIRTS

IINSTRUCTIONS AND USAGE

G.J. Gardner empoloyees are provided with branded G.J. Gardner shirts to be used while performing duties directly related to G.J. Gardner Homes. Apparel is available in the folowing styles/colors, no other colors or shirt styles can be ordered.

Collared - Black, White, Red, GreyPolo - Black, White, Red

Links to Shirt Styleshttp://www.4imprint.com/search/116993http://www.4imprint.com/search/116559

Ordering Additional G.J. Gardner Brand Shirts

Contact 4Imprint directly to order additional shirt sizes and colors for new staff and as needed. Contact information and ordering insturctions can be found here:

N:\Creating Homes Not Houses\Direct Ordering\Direct Order Instructions

DRESS CODE

G.J. GARDNER SHIRTS

MEN - COLLARED (Long/Short Sleeve)

WOMENS - COLLARED (Long/Short Sleeve)

MEN - POLO

WOMENS - POLO


Size: 3.5 inches x 2 inchesFont: Neutraface 2 Text - DemiFont Size: 7pt

Direct Ordering

Contact Thomas Reprographics at 1-800-877-3776 and provide UPS shipping number. Contact and ordering instructions can be found:

N:\Creating Homes Not Houses\Direct Ordering

BUSINESS CARDS

BUSINESS CARDS

Color Specificiations

2”

GJG CO, Inc. - dba G.J. Gardner Homes - Colorado

CREATING

NOT HOUSES

GJGardner.com

3.5”

1

2

3 4

G.J. Gardner - RedCYMK 5 : 100 : 100 : 5RGB 215 : 29 : 36

G.J. Gardner - Grey 1CYMK 0 : 0 : 0 : 3RGB 246 : 246 : 246




G.J. Gardner - Grey FrontCYMK 0 : 0 : 0 : 40RGB 167 : 169 : 172

OFFICE BRANDING

OFFICE DOOR INFORMATION

CREATING

NOT HOUSES

OFFICE HOURSMonday-Friday

8:00 a.m. - 6:00 p.m.Saturday

10 a.m. - 6 p.m.Sunday

By Appointment Only

303-768-0101GJGardner.com


All office signage must use Neutraface 2 Text - Demi font, use white or red lettering and must include in the following order:

1. Logo2. Tagline3. Office Hours4. Contact Number5. Website

Logo File Location

N:\Creating Homes Not Houses\Logos

VEHICLE MARKETING

VEHICLE WRAPS

TRAILER WRAPS

TRAILER WRAP

SIGNAGE

MODEL HOME SIGN


Displayed in front of all model homes. Modifications to phone number and website permitted to match office information.

Direct Ordering Instructions



G.J. Gardner - RedCYMK 5 : 100 : 100 : 5RGB 215 : 29 : 36

Size Specifications

G.J. Gardner - GreyCYMK 0 : 0 : 0 : 20RGB 209 : 211 : 212

SIGNAGE


Signs are to be used on sites our prospects own, and those we have permission to market on; to remain during duration of project. Modifications to name, image, phone number and website permitted. Signs containing images must represent either an elevation of the home being built, a photo of a home we have built, or one of our Blueprint images.

Contact your Master Franchise for modifications.

File LocationN:\Creating Homes Not Houses\Signs

SITE SIGNS

303.327.6211

CREATING

NOT HOUSES

GJGardnerDenver.com

303.658.0146GJGardnerAdamsCounty.com

CREATING

NOT HOUSES

New Home!

Available

Congratulationson your new

home!

Model Home! Model Home! Model Home! Model Home!

PRINT ADVERTISEMENTS


File Location for All Print Ads

N:\Creating Homes Not Houses\Print Ads\All Print Ads

This document is used in print publications. Images 1-7 may be used for background image, other images not permitted. Tagline must meet specifications for size and color and not detract from background image.

Website Format

Websites at bottom must have capital letters for the start of each word or office.

Example:GJGardner.comGJGardnerDenver.comGJGardnerGrandJunction.com

PRINT - SINGLE PAGE

YOUR LOCAL CONSULTANTSBUILD A HOME FOR LIFE .

Lay the foundation for your future with a G.J. Gardner custom home. Unlike other home builders, we bring flexibility to the design process. If you already have a design in mind, we’ll get the blueprints started. Or if you need some inspiration, you can customize one of our layouts to fit exactly what you’re looking for. And we make sure you get the best value by working with local builders who use only top quality products. So build a home, not a house, with G.J. Gardner.

GJGardner.com

Adams County 303-658-0146

Denver 303-327-6211

Grand Junction 970-245-7542

Falcon 719-495-7664

Boulder County 303-442-0636

Golden 303-271-1020

Douglas County 303-660-4467

Loveland 970-669-0822

Parker 303-840-9346

CREATING

NOT HOUSES

BUILD A HOME FOR LIFE .

Lay the foundation for your future with a G.J. Gardner custom home. Unlike other home builders, we bring flexibility to the design process. If you already have a design in mind, we’ll get the blueprints started. Or if you need some inspiration, you can customize one of our layouts to fit exactly what you’re looking for. And we make sure you get the best value by working with local builders who use only top quality products. So build a home, not a house, with G.J. Gardner.

GJGardnerCheyenne.com

YOUR LOCAL CONSULTANT

G.J. Gardner Cheyenne 3806 Dell Range Blvd., Unit B11 Cheyenne, WY 82009

Saddle Ridge (Model—Now Open) 3417 Ranchview Drive Cheyenne, WY 82009307-638-2030

CREATING

NOT HOUSES

PRINT ADVERTISEMENTS

PRINT- SPREAD

BUILD A HOME FOR LIFE .Lay the foundation for your future with a G.J. Gardner custom home. Unlike other home builders, we bring flexibility to the design process. If you already have a design in mind, we’ll get the blueprints started. Or if you need some inspiration, you can customize one of our layouts to fit exactly what you’re looking for. And we make sure you get the best value by working with local trades who use only top quality products. So build a home, not a house, with G.J. Gardner.

YOUR LOCAL CONSULTANTS

GJGardner.com

Outdoor Kitchen • Wood Flooring • 8’ Garage DoorFull Appliance Package • 5 Piece Master Bath • Granite Countertops

PARK MEADOWS MODEL

7270 McClellan Rd.

1840 square feetBed: 3 • Bath: 2 • Car: 3

Adams County 303-658-0146

Denver 303-327-6211

Grand Junction 970-245-7542

Falcon 719-495-7664

Boulder County 303-422-0636

Golden 303-271-1020

Douglas County 303-660-4467

Loveland 970-669-0822

Parker 303-840-9346

Granite Countertops • Outdoor Patio5 Piece Master Bath • Family Room Volume Ceiling

PARK MEADOWS $275,0001513 square feet

Bed: 3 • Bath: 2.5 • Car: 3

Wood Flooring • Vaulted Ceilings5-Piece Master Bathroom • Walk In Closet

Lot 5 McClellan Rd.

PARK MEADOWS $299,000

1727 square feetBed: 3 • Bath: 2 • Car: 3

Lot 4 McClellan Rd.

*Pictures are for Illustrative Purposes


This document is to be used for all print spreads used in any publication. Images 1-7 may be used for background. Modifications to office information and home information permitted to match office. Home images must represent the home itself or show a stock image of a similar floor plan. Renderings may be used.

Contact Master Franchise for modification.

Size Specifications16.75” X 10”


File Location

N:\Creating Homes Not Houses\Print Ads\All Print Ads\Spread Example

G.J. Gardner BlueCYMK 60 : 0 : 23 : 0RGB 87 : 197 : 203

G.J. Gardner RedCYMK 5 : 100 : 100 : 5RGB 215 : 29 : 36


This document is to be used as a flyer or as part of a bound quote presentation booklet. Inclusions on this flyer are to be represented in conjunction with online inclusions. Modification to office name, phone number and website permitted. Header and Footer adjustments not permitted. This document cannot be more than two pages.

Modifications and SavingEach revision must be marked in the bottom, right hand corner and saved as new. Do not delete old documents. Save each new document in the following format:

[Date] [Office] [Inclusions Name]

Example:5.12.14 Parker Prestige Inclusions

LinksSend links and new inclusions to your Master Franchise for online updates.

Save File Location

G:\Inclusions\[Date] [Office] [Inclusions Name]

Template Location

N:\Creating Homes Not Houses\Inclusions Templates\Template

TEMPLATE - INCLUSIONS

INCLUSIONS TEMPLATE

TEMPLATE - FLYERS

Ranch Designs

VTM 1670-Euro Cottage

Design General Feature Plan Highlights Price

1672 sq ft, 3 Bed,2 Bath, 2 Car

Gourmet or valuekitchen $186,900-$213,900

VTM 1864-Euro Cottage 1868 sq ft, 3 Bed,2 Bath, 2 Car

Open Floor Plan with Vaulted Ceilings

$206,000-$230,900

VTM 2288-Euro Cottage 2255 sq ft, 3 Bed,2 Bath, 2-3 Car

Study ILO Bedroom $241,900-$278,900

Main Floor Master Designs

Main Floor Master

Design General Feature Plan Highlights Price

2156 sq ft, 3 Bed,2 Bath, 2 Car Value Kitchen $221,900-$248,900

All prices subject to change, does not include land and permit

Check out GJGardnerAdamsCounty.com ‘Design Ideas’ to see floor plansOR visit our local showroom

G.J. Gardner Adams County303.658.0146GJGardnerAdamsCounty.com Rev 04/23/2014

G.J. Gardner Adams County - Home Designs

CREATING

NOT HOUSES


This document is to be used for distribution at events. Modifications to floor plans, features, highlights, price range and office information in footer permitted. Header and footer logo’s cannot be modified. Every new template must be marked with an updated revision date in the bottom right corner. Inclusions template must be printed on back side.

Size: 8.5 inches x 11 inches

Send all information to your Master Franchise for modifications including:

1. Plan name2. Square feet3. Bed/bath4. Price5. One feature of each plan.

Template Location

N:\Creating Homes Not Houses\Flyers\Price Sheet Template

PRICE SHEET FLYER

FRONT

BACK

TEMPLATE - FLYER


This document is to be used as a flyer for distribution to the public. Testimonial quotes and images may be edited as long as the image represents one of our model homes or artwork images 1-7 respectively.

Contact Master Franchise to request image and quote changes.

File Location

N:\Creating Homes Not Houses\Flyers\Site Flyers

CREATING

NOT HOUSES

After building over 25,000 homes worldwide, we have built a reputation as the new home builder you can totally trust.

• Site info before quote• You choose your fixtures and finishes• No gimmicks-- best price up front

• Best Price - your design or ours• Fixing the contract price

Lay the foundation for your future by contacting G.J. Gardner today

1.800.229.1561 l GJGardner.comfacebook.com/GJGardnerhomes

CREATING

NOT HOUSES

SITE FLYERS

CREATING

NOT HOUSES

After building over 25,000 homes worldwide, we have built a reputation as the new home builder you can totally trust.

• Site info before quote• You choose your fixtures and finishes• No gimmicks-- best price up front

• Best Price - your design or ours• Fixing the contract price

Lay the foundation for your future by contacting G.J. Gardner today

1.800.229.1561 l GJGardner.comfacebook.com/GJGardnerhomes

CREATING

NOT HOUSES

“We wanted to build a home with all the latest innovations but didn’t know who could do it...then we talked to G.J. Gardner.”-The Cuang Family

TEMPLATE - POSTERS

POSTERS

CREATING

NOT HOUSES

CREATING

NOT HOUSES

CREATING

NOT HOUSES

File Location N:\Creating Homes Not Houses\Posters

BROCHURES

COMPANY PROFILE

File Name

COMPANY PROFILEwww.GJGardner.com

COVER PHOTO FOR POSITION ONLY.MUST BE REPLACED WITH HI RES CMYK VERSION PRIOR TO PRINTING

File Name

WHERE FLEXIBILITY

MEETS DESIGN

AWARDSOur designs are innovative, localized and are created to be just as diverse as any given territory. Our homes have won over 150 various housing industry awards, ranging from “Best Show Home” to “Best Finished Home.”

Awards are great but our greatest satisfaction comes from the smiles we receive from our customers every time we hand over the keys to their new homes.

BUILDING GREENAs an industry leader we take a proactive approach to waste, energy, and environment management.

We ensure that we educate and train our people on the benefits to you, themselves, our business and the environment.

We put a great deal of effort into our software to ensure that we minimize site waste.

We are totally committed to building energy efficient homes that are correctly orientated to take full advantage of local conditions.

We endeavor to use 100% plantation lumber and recyclable materials.

FIVE STAR PERFORMANCEThe G.J. Gardner Homes Five Star Performance program is a system of checklists and onsite inspections over the five major stages of construction.

At the completion of each stage you will be invited onsite to personally inspect the progress of your new home with our building superintendent. Only with your complete satisfaction will the appropriate forms be signed-off and the next stage of construction can begin.

That’s Five Star peace of mind.

With more than 25,000 homes worth of experience, each G.J. Gardner Homes office is owned and operated by local, licensed, home builders who take pride in everything they do.

They are committed to building their business with a professional attitude and honesty while providing great value and service.

We only use licensed, quality, local trade contractors who meet G.J. Gardner Homes standards.

LOCAL KNOWLEDGE IS IMPORTANT WHEN IT COMES TO BUILDING YOUR HOME A local home builder knows and fully understands the issues that relate to getting your plans approved. Local knowledge ensures your new home is ideally suited to local conditions and achieves the best results from natural light and heat.

CUSTOM BUILT QUALITY HOMES As a customer of G.J. Gardner Homes, you receive large home builder value with small builder flexibility.We achieve excellent value through the buying power we obtain from our preferred building suppliers. We offer competitive prices and are able to customize a home to suit your individual needs.

EXCEPTIONAL QUALITY G.J. Gardner Homes ensure that the highest standard of workmanship is used throughout the building of your new home by using quality construction methods and materials. Each of our qualified home builders and preferred contractors has been selected for their individual standards of expertise and their commitment to excellence.

COMMUNICATION IS THE KEY As a customer you will benefit because every stage of the building process is monitored and managed by our experienced, professional staff. At G.J. Gardner Homes you have direct access to the person who owns and manages the business.

CREATING HOMES, NOT HOUSES

TALK TO THE BUILDER THAT LISTENSFor the last twenty-seven years we have been successfully building different homes for different people.

At G.J. Gardner Homes we understand that you are an individual and have unique requirements when building a home.

By working together with you, we can design and build a home that suits you, your lifestyle and your needs.

Talk to one of our experienced New Home Sales Consultants and find out how you can build the home you want at the price you want.

ONE STOP SHOP FOR DESIGN, FINANCE, LAND AND FINISHES At each G.J. Gardner Homes office we assist our customers with designing their dream home, and if you don’t have land we can assist you in finding the right lot. We also work with all of the major home lenders to find the home loan that’s right for you. Finally, we have in-house the largest displays of finishing fixtures, from kitchens, carpets, tiles, faucets, doors, appliances and much more.

HISTORYG.J. Gardner Homes originated in 1983 on the Sunshine Coast as an independent building firm, owned by Greg Gardner. The company grew to eight regional offices building as many as 950 custom homes a year.

G.J. Gardner Homes traded successfully and established a reputation for building great value and quality homes in a predetermined time frame. Due to popular demand, Greg decided to franchise the business in 1995.

Today, almost three decades later, the business has expanded throughout Australia, America and New Zealand. There are currently over 100 franchises operating; supporting our reputation for reliability as a company our customers can totally trust.

GREG GARDNER


This document is to be used in Bound Quote Presentation Booklets on the back page. None of this document is to be edited and when used must remain in it’s whole form.

Ordering Instructions

Contact Thomas Reprographics direct at 1-800-877-3776 and provide UPS shipping number to order. Direct Ordering Contact and instructions can be found: N:\Creating Homes Not Houses\Direct Ordering. Thomas Reprographics has file saved in archives.

BROCHURES

5 STAR BROCHURES

GJG0004 | smb://10.2.1.5/Clients/G.J. Gardner/GJG0004 - Collateral - site flyer, poster, sales signage/Layouts/brochures

File Name GJG0004-5-Star-Brochure-V1-R2.indd | Page 1 of 2 | Rev2 | 06/09/2014

Print | 8.5x11 | Full Bleed | Close 06/02/2014

REVISIONS DUE TO AGENCY XX/XX/2014

DT ____ CR ____ TR ____ PR ____ AE ____ DM ____

BUILD A HOME FOR LIFEFor a home that blends peace of mind with design flexibility, build with G.J. Gardner.


File Name GJG0004-5-Star-Brochure-V1-R2.indd | Page 2 of 2 | Rev2 | 06/09/2014

Print | 8.5x11 | Full Bleed | Close 06/02/2014

REVISIONS DUE TO AGENCY XX/XX/2014

DT ____ CR ____ TR ____ PR ____ AE ____ DM ____

THE G.J. GARDNER FIVE STAR PERFORMANCEIs a system of checklists and on-site inspections over the five major stages of construction.

At the completion of each stage you will be invited on-site to personally inspect the progress of your home with our Construction Supervisor.

That’s Five Star peace of mind.

www.GJGardner.com

Our Five Star Performance allows you to be involved in the building of your new home.

Contact your local G.J. Gardner office to speak to one of our professional New Home Consultants about the G.J. Gardner Homes Five Star Performance.

BASE We prepare the pad, excavate the foundations and pour the concrete work.

FRAME We erect the wall framing and roof trusses.

EXTERIOR ENCLOSED The roof, windows and door frames are installed and the siding and soffits completed. Plumbing, Electrical and HVAC are roughed in.

TRIM We drywall, texture and paint, install the interior trim, tile and cabinets.

SUBSTANTIAL COMPLETION Plumbing, Electrical and HVAC Fixtures are installed. Floor coverings laid and external items are completed. A certificate of occupancy is issued.


This document is to be used as a flyer or part of the Bound Quote Presentation Booklet. None of this document is to be edited and when used must remain in it’s whole form.

Contact Thomas Reprographics direct at 1-800-877-3776 and provide UPS shipping number to order. Direct Ordering Contact and instructions can be found:


BROCHURES

TESTIMONIAL BROCHURES


File Name GJG0004-Testimonial-Brochure-V1-R4.indd | Page 1 of 2 | Rev4 | 06/12/2014

Publication? | 8.5x11 | Bleed | Close 0612/2014

REVISIONS DUE TO AGENCY 06/12/2014

DT ____ CR ____ TR ____ PR ____ AE ____ DM ____

LAY THE FOUNDATION FOR YOUR FUTUREAt G.J. Gardner Homes we ensure the highest standard of workmanship is used throughout the building of your new home by using quality construction methods and materials. We continue to support our reputation for reliability and for being a company our customers can totally trust. We offer competitive prices and are able to customize a home to suit your individual needs.

G.J. Gardner designs are innovative, localized and are created to be just as diverse as any given territory. Our homes have won over fifty various housing industry awards. Awards are great, but our greatest satisfaction comes from the smiles we get from our customers every time we hand over the keys to their new home. Here are just five testimonials from a group of over 30,000 customers satisfied with their new G.J. Gardner Home.

www.GJGardner.com


File Name GJG0004-Testimonial-Brochure-V1-R4.indd | Page 2 of 2 | Rev4 | 06/12/2014

Publication? | 8.5x11 | Bleed | Close 0612/2014

REVISIONS DUE TO AGENCY 06/12/2014

DT ____ CR ____ TR ____ PR ____ AE ____ DM ____

WE BUILD TRUST

THE RIFE FAMILY“For outstanding quality at an affordable price, we wholeheartedly recommend G.J. Gardner Homes. From day one their experience, attention to detail and quality of workmanship were all very impressive. They listened to what our visions were for our ‘dream home’ and turned that dream into reality. Even the request for geothermal heating and cooling didn’t phase them and was installed without a hitch.”

THE JOHNSON FAMILY“The G.J. Gardner Homes staff treated me not only as a customer, but I also felt as if I was working with friends who were looking out for my best interest in building my dream home. To have a home built in Colorado while living in Maryland was unbelievable and wonderful yet I still felt that I was always included in the process. I would highly recommend G.J. Gardner Homes to everyone; this has been one of my best experiences working with a business!”

THE NUANES FAMILY“Our first home is just the way we pictured it…Perfect! We have heard horror stories from friends that built with other companies that building a house was the biggest nightmare. We found it to be a special experience; full of fun and excitement. The entire staff was so easy to work with and always made us feel like a priority. We can’t thank you enough or sing your praises loud enough! We love our home!”

THE BROWN FAMILY“As a military widow, when I set out to Colorado last year I had no idea of the journey I would be embarking upon. I was extremely nervous about building a house and I didn’t know what to expect or what to do, but when I met everyone at G.J. Gardner Homes it was a perfect fit. At every turn you went above and beyond to make me not only comfortable with the whole process, but I enjoyed it!”

THE HUANG FAMILY“We love the fact we were included in all phases of planning and construction of our new home. It’s refreshing to work with a builder that built what we wanted, not just existing designs and plans, and was still affordable. We enjoyed working with G.J. Gardner to achieve the home we had been dreaming about, and it fits our lifestyle to a tee. Thank you and your team, we enjoyed the experience.”


This document is to be used as a flyer or as part of a bound quote presentation booklet. Images and testimonials may be modified but must meet image size specifications and the text for each testimonial may not exceed 300 words.

Contact Thomas Reprographics direct at 1-800-877-3776 and provide UPS shipping number to order. Direct Ordering Contact and instructions can be found:


BROCHURES

MODEL PRICE BROCHURE

Fontana

RB

1388

Craftsman

1670Craftsman

1734

Craftsman

1756VTM

1780

Sablewood

1825VTM

1864

$220,355

$232,808 $231,334

$258,709 $239,818

$230,415 $239,618

1388 Finished sf1300 Unfinished Basement sf2688 Total sf

3 Bedrooms 2 Bath

2 Car Garage

R

1393 $223,4111393 Finished sf1300 Unfinished Basement sf 2693 Total sf

3 Bedrooms2 Bath

3 Car Garage

1672 Finished sf 1500 Unfinished Basement sf3172 Total sf

3 Bedrooms2 Bath

3 Car Garage


3 Bedrooms2 Bath

2 Car Garage


3 Bedrooms2 Bath

2 Car Garage

1774 Finished sf 1600 Unfinished Basememt sf3374Total sf

3 Bedrooms2Bath

2 Car Garage



3 Bedrooms2 Bath

3 Car Garage

3 Bedrooms2 Bath

2 Car Garage

Prices include $20,000 lot average, subject to change at any time. 7.11.14

Prestige InclusionsEXTERIOR KITCHEN

INTERIOR

BATHROOMS

ENERGY SAVING FEATURES

• Pella dual glazed low E vinyl windows, with grids on front of house, drywall wrapped with window sills

• PEX piping to all hot and cold water locations• Trane 93% high efficiency gas, 13 SEER air-conditioner forced air heat-

ing and cooling system with NEXIA programmable thermostat• R-13 fiberglass blown in batt insulation at 2 x 4 walls; R-38 blown ceil-

ing insulation• 6” fascia & 12” soffit with roof ventilation for attic air flow• 50 Gallon electric energy efficient water heater

• Masonite fiberglass three panel entry door with Kwikset Tustin satin nickel or oil rubbed bronze keyed entry lock and dead bolt

• 16’ x 7’ Overhead garage door by Mid America CS with door opener

• Service connections subject to maximum 60ft sewer and electric; 50ft water line

• 200 AMP electrical panel• 2 x 4 exterior wall framing per plan• Wood framed construction with 8” on front/12” on sides and back

of Hardie Cement siding• Interior and exterior foundation drain system with sump pit• Broom finished concrete; 840 sq ft of driveways, front porch, rear

patio and walkways• 2 weatherproof exterior power outlets• 2 exterior water faucets• Buyers choice of 400 square feet of exterior brick• Owens Corning Oakridge asphalt roof shingles; up to a 6/12 pitch• Professionally designed exterior color schemes includes 3 colors in

satin finish• 2 External lights at garage front and 1 at each external door, per

plan• Complete 5” gutter and downspout system closest color matched • Garage side service door

• Masonite 2-panel arched doors, hollow-core hardboard mold-ed-panel painted with Kwikset Tustin satin nickel door knobs

• 9’ ceilings on main floor & 8’ ceilings on second floor (8’ in base-ments as applicable)

• 3 ¼” baseboards and door casing in formal living areas.• Knockdown textured or Smooth ¼” drywall on ceilings and walls

including rounded corners• Two coats of paint with eggshell finish on all walls; Ceilings in flat

white; semi-gloss finish on all doors; eggshell in kitchens and baths; Stain on all trim

• Lighting – one per room and 6 recessed cans in kitchen• Outlet receptacles as per code requirements• Cable – RG6 to three locations• Phone jacks – cat5e phone line to two locations• Smoke detectors on all levels including all bedrooms and halls, per

code• Nexia home intelligence system• Washer 110V/dryer 220V connections (electrical)• 13”x13” Emser Cordova Level 1 tile flooring in master baths• Hardwood floors in kitchen, nook and entry (250 sq. ft.) 2 1/4” job

finish #1 red oak• Shaw carpet & 6 lb. pad in all bedrooms, closets, living areas and

halls• Carpet on stairs with up to 14’ of wrought iron balusters and wood

handrail• Vinyl level 1 flooring in the hall/secondary bath, powder and laundry

room (if applicable).• Lennox brand Caliber 36” gas burning fireplace, 1 per plan

• Spring Valley Square series cabinets with solid maple doors by Merillat Classic

• Slab granite, builders series 3 cm with eased edge countertops with full Level 1 tile backsplash

• Stainless Steel under-mount double bowl kitchen sink with garbage disposal (¼hp InSinkErator Badger) and faucet (Delta Linden Single Handle Pullout Spray faucet in polished nickel)

• Whirlpool Energy Star dishwasher with Stainless Steel exterior • Whirlpool microwave – Stainless Steel • Whirlpool free standing electric range/oven – Stainless Steel

• Master bathroom – Tub (Soaker Jetta Advantage Series 60” x 42”’ in white), with tiled tub deck and wood apron, tub faucet (Roman deck mount in satin nickel), shower pan and shower faucet ( with faucet with Rainshower head in satin nickel), sinks and sink faucet (oval self rimming with 8” spread in white with 8” widespread faucets in satin nickel); Tile (13” x 13” Emser Cordova) on shower walls, tub surround, & floor with framed clear glass shower enclosure and pivot door in satin nickel, Countertop (3cm with eased edge slab granite), Bath hardware (in satin nickel)

• Hall/Secondary bath – Tub/Shower (Combo Praxis Acylic 60 x 35)) Shower faucet ( with Rainshower head in satin nickel), Sink and faucet (oval self rimming with 4” spread in white and faucet in satin nickel).

• Powder bath – Pedestal sink (in white), Faucet (widespread 8” in satin nickel

• Toilets (toilets elongated bowl in white)• Mirror(s) 36” high the full length of vanity countertop with pencil edge• Custom cabinets, 30” tall with solid wood doors by Merillat • Laminate countertops with 4” backsplash at hall baths & optional

laundry• 24” towel bar & paper holder in hall baths in satin nickel


Displays individual subdivision prices to be used in all model homes. Plans, details and disclaimers will be modified for individual offices. Must be printed front/back. Save each revised file on your G:\ Drive.

Additional third page displays additional items that can be added with price. Displayed in model homes only. Other formats not permitted for use.


Value Added FeaturesStucco $3200Tile Shower $2900Hard Wood Floors $4800Covered Deck $4200Stone Front $800Granite in Kitchen $2650Granite in Bath $1100Handles $525Hanging Mirrors $35Smooth Painted Wells $1845Bench in Drop Zone $350Painted Trim $2170Triple Window in MBR $450Full 3 Car Driveway $850Tile Upgrades $4160Upgraded Faucets $1600Shower Door $6503rd Car Garage $8200Cabinet Upgrade $2100Door Trim Upgrade $5615Jacuzzi Tub $600Lighting Upgrades $350Shutters $300

ONLINE MARKETING


Displayed through online websites, pictures can be rotated each week or as needed.

Sizes Available Include:

Mobile leaderboard: 320 x 50Banner: 468 x 60Leaderboard: 728 x 90Square: 250 x 250Small square: 200 x 200Large rectangle: 336 x 280Inline rectangle: 300 x 250Skyscraper: 120 x 600Wide skyscraper: 160 x 600Half-page: 300 x 600Large leaderboard: 970x90

File Location

N:\Creating Homes Not Houses\Web\Web Banners

WEB BANNERS

ONLINE MARKETING

E-BLAST TEMPLATE

10195 E. Mississippi Ave. - Denver $479,900Priced From

Huge lot perfect for building your custom home! Customize one of our existing plans or bring your own. The Providence plan is a perfectsize 3 bedroom home with 2.5 baths. Your home comes nicely appointed with quartz counter tops, custom cabinets, KitchenAid SS appliances andbathrooms with designer tiles. The main floor features hardwood floors & 9’ ceilings. Enjoy the european style master bath with an air-jetted tub and fand frameless glass shower. Add an optional basement for more space!

Hurry, it won’t last long!GREAT Location!

Property Details3 Bedrooms2.5 Bathrooms958 Sq. Ft. (Main)879 Sq. Ft. (Second Level)

Fireplace: OneGarage: DetachedHeat: Forced AirMLS: 4322196

Jeff CookNEW HOME CONSULTANT

G.J. Gardner Homes - DenverCell: [email protected]

CREATING

NOT HOUSES


To be used for email and flyer distribution advertising Broker Opens, open house events and spec homes. Images and detail changes permitted. Template format and color changes not permitted. Images must represent a photo of a home we have built, one of our Blueprint images or rendering.

All templates must include:

G.J. Gardner Color SpecificationsLogoTagline (Red)Office Info (Name, Phone, Email Contact)Headline

All templates must be approved by your Master Franchise before distribution. Contact and provide your Master Franchise with template modifications.

File Location

N:\Creating Homes Not Houses\Web\E-Blasts

SOCIAL MEDIA

FACEBOOK/GOOGLE COVERS


Displayed on Facebook and Google+ Cover photos, no other cover photos permitted unless marketing for a local event in which you are involved. None of these document are to be edited.

Facebook Cover Specifications:851 pixels wide x 315 pixels tall

Google + Cover Specificiations:1080 pixels wide x 608 pixels tall

File Location

N:\Creating Homes Not Houses\Social Media

TEMPLATE - PRINT/OUTDOOR


DOOR HANGERS/POSTCARDS

CREATING

NOT HOUSES

Custom built homes...Without the Price Tag

G.J. GARDNER CHEYENNE3806 DELL RANGE BLVD., B11

CHEYENNE, WY 82009

307.638.2030

GJGARDNER

CHEYENNE.COM

Wade Wilkinson307.638.2030

Specialists in Narrow and Sloping Lots. Custom Build to Your Plans. Flexibility with Our Plans.

CREATING

NOT HOUSES

29 YEARS STRONG - 30,000 HOMES WORLDWIDE

G.J. Gardner Denver

3870 Tennyson St.,

Denver, CO 80212

T 303.327.6211

F 303.327.6212

Lay the foundation for your future with a G.J. Gardner custom home. Unlike other home builders, we bring flexibility to the design process. If you already have a design in mind, we’ll get the blueprints started. Or if you need some inspiration, you can customize one of our layouts to fit exactly what you’re looking for.

We make sure you get the best value by working with local trades who use only top quality products. So build a home, not a house, with G.J. Gardner. CALL US TODAY!2288SERIES 4

60’ WIDE 2510SERIES 1

40’ WIDE

GJGardnerDenver.com

2288SERIES 4

60’ WIDE

There’s never been a better time to build your custom G.J. Gardner Home.

GJGardnerDenver.com

Whether it’s $99,000 or $2 million - Get more value with G.J. Gardner Homes.Call us today for your free consultation.

303.327.6211CREATING

NOT HOUSES

RADIO

30 SECOND RADIO SCRIPTS

INSTRUCTIONS AND USAGEFixed recording using a female voiceover with a top and tail script that can modified to have different website, office location and phone number. Script modifications cannot be made.

File LocationN:\Creating Homes Not Houses\Radio\30 Sec Radio Copy

Script One:

WHEN YOURE LOOKING FOR A NEW HOME, YOURE LOOKING FOR A PLACE WHERE LIFE CAN HAPPEN. YOU’RE LOOKING FOR A YARD WHERE YOUR CHILDREN CAN PLAY. YOURE LOOKING FOR A POOLSIDE TO SPEND THOSE HOT SUMMER DAYS. YOURE LOOKING FOR EVERYTHING YOU’VE EVER WANTED. AND YOU CAN HAVE IT, WITH A CUSTOM HOME FROM GJ GARDNER.GJ GARDNER OFFERS THE FLEXIBILITY THAT OTHER BUILDERS CANT. YOU HAVE THE CHOICE OF BUILDING FROM OONE OF OUR DESIGNS OR CUSTOMIZING ONE OF YOUR OWN. EITHER WAY YOU CAN BE SURE YOUR NEW HOME WILL BE YOUR DREAM HOME AND MAYBE A LITTLE BIT MORE. CALL YOUR [CHEYENNE] G J GARDNER CONSULTANT AT [307-638-2030] OR VISIT G J GARDNER [CHEYENNE] DOT COM. G J GARDNER – CREATING HOMES, NOT HOUSES.

Script Two:

HOUSES ARE BUILT ON EVERY BLOCK, IN EVERY SHAPE AND EVERY SIZE. LOOK OUT THE WINDOW AND YOULL SEE ONE AFTER ANOTHER. BUT WHAT SEPARATES A HOUSE FROM A HOME? YOU DO. YOUR VISION, YOUR IDEAS. THEY COME TOGETHER TO CREAT YOUR HOME. SO BUILD A HOME THAT’S TRULY YOURS, WITH HELP FROM G J GARDNER. WE OFER THE FLEXIBILITY THAT OTHER BUILDERS DON’T BY LETTING YOU CUSTOMIZE YOUR OWN DESIGN, SO YOU KNOW THAT THIS HOME WILL TRULY BE YOURS. CALL YOUR [CHEYENNE] G J GARDNER CONSULTANT AT [307-638-2030] OR VISIT G J GARDNER [CHEYENNE] DOT COM. G J GARDNER – CREATING HOMES, NOT HOUSES.

OFFICE SUPPLIES

LETTERHEAD

3 Inches, Center, Top

CREATING

NOT HOUSES[GJG CO, Inc.] - dba G.J. Gardner Homes - [State]

14 Inverness Dr. East Suite B212 Englewood, CO 80112

2 Inches, Center, Bottom

OFFICE SUPPLIES

PRESENTATION FOLDER

File Location: N:\Creating Homes Not Houses\Folder

12”

4”

9”

1/2”

8.5”

EMAIL

EMAIL SIGNATURE


Open up your MS Outlook file;

Click on: Tools

Click on: Options

Select Mail Format tab along the top

Select Signature button 2/3 down the page

Select New button

Name your Signature: First/Last Name ie: Jane Doe

Copy text and paste in box at the bottom:

File Location:

N:\Sales Training-National\Task #8 Setup TSM\New Sample - Signature

GJGardner.com

gjg brand styleguide 2014 low

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