gioconomics sdnc12
DESCRIPTION
Presenting the process of cultural changeTRANSCRIPT
#SDNC12 Service Design for Social Innovation
Service Design for
Social Innovation
Jonas Piet - Mylene Jonker - Vincenzo Di Maria
#SDNC12 Service Design for Social Innovation
The unusual story of three young service designers becoming social innovators
Mylene Jonker [Amsterdam]
social communication
design management
product design
NGOs experience
is a young mum
Jonas Piet [Rotterdam]
design & research
social entrepreneur
Engine & Participle
Homeless SMS
likes open air cinema
Vincenzo Di Maria [Lisbon]
service design training
Central Saint Martins
Design Against Crime
commonground
go back to Sicily
#SDNC12 Service Design for Social Innovation
The unusual story of...
#SDNC12 Service Design for Social Innovation
Naples is a beautiful and unique place, but is also the symbol of failure for all institutions
#SDNC12 Service Design for Social Innovation
San Giovanni a Teduccio, South East suburbs of Naples - NEStT venue
#SDNC12 Service Design for Social Innovation
An international Social Innovation competition supported by the European Commission
#SDNC12 Service Design for Social Innovation
Euclid Network: third sector leaders, local institutions, international innovators
#SDNC12 Service Design for Social Innovation
A different kind of project
• working with an organisation that did not choose us and that does not understand the concept of service design
• operating within a complex social context and with people often resistant to change
• shifting from design consultants to business partner (co-design, shared ownership)
• limited resources and logistic challenges resulted into huge personal investment
#SDNC12 Service Design for Social Innovation
Gioco, Immagine e
Parole[Naples]
MyleneJonker
[Amsterdam]
Euclid Network
[London]
Partners &Stakeholders
[Naples]
Unicredit Foundation
[Milan]
Jonas Piet[Rotterdam]
Vincenzo Di Maria[Lisbon]
Gioconomics is a people-centred collaborative project: by people, for people, with people
#SDNC12 Service Design for Social Innovation
Gioconomics is made out of people with different skills, ambitions and personal agendas
#SDNC12 Service Design for Social Innovation
Social theatre and other cultural productions to engage with the local youth community
#SDNC12 Service Design for Social Innovation
Is Service Design up for it?
#SDNC12 Service Design for Social Innovation
Using service design to achieve different outcomes - Imagination Lancaster
#SDNC12 Service Design for Social Innovation
Collaborative planning, implementation and logistic challenges
#SDNC12 Service Design for Social Innovation
Facilitating the creative process and co-creation - understand expectations
#SDNC12 Service Design for Social Innovation
Generating, building and voting for the best ideas - define strategy
#SDNC12 Service Design for Social Innovation
From an ‘artisan-way’
1. Open Up 2. Up Sell 3. Scale Up
To a ‘Wiki-way’ of co-production
In 3 stages:
The initial idea: co-production approach and increase engagement
#SDNC12 Service Design for Social Innovation
The international design team: agents of change, cross-pollinating and innovating
#SDNC12 Service Design for Social Innovation
Where did change happen?
#SDNC12 Service Design for Social Innovation
Project timeline and iterative process: key cultural changes
#SDNC12 Service Design for Social Innovation
Mapping audience and stakeholders of the organisation - discovery phase
#SDNC12 Service Design for Social Innovation
Understanding value exchange: pitching the organisation to different stakeholders
#SDNC12 Service Design for Social Innovation
Agree on language, translation, communication, avoid jargon, reach new stakeholders
#SDNC12 Service Design for Social Innovation
Challenging our initial assumption, defining building blocks of project management
#SDNC12 Service Design for Social Innovation
Building operational tools, designing backstage operations and frontline interactions
#SDNC12 Service Design for Social Innovation
The challenge of culture transformation and mindset shift... business model workshop
#SDNC12 Service Design for Social Innovation
Getting the Theatre Lab involved at Gioconomics’ Open Evening
#SDNC12 Service Design for Social Innovation
Feedback on the project plan from potential candidates for the Advisory Team
#SDNC12 Service Design for Social Innovation
Document, visualise, structure project narrative, communicate and share learning
#SDNC12 Service Design for Social Innovation
small project BIG learning
#SDNC12 Service Design for Social Innovation
experiencing change makes change happen
acting out future roles and scenarios helps building confidence and identify what needs to change
#1
#SDNC12 Service Design for Social Innovation
recognise and craftby-products generated
during the process
deliver specific outputs that can be immediately used building trust into the process
#2
#SDNC12 Service Design for Social Innovation
co-production needs visual planning tools
to communicate and open-up the project to others and organise their contributions
#3
#SDNC12 Service Design for Social Innovation
partnership beyond collaboration
from co-design activities to joint design team to ensure trust and co-ownership
#4
#SDNC12 Service Design for Social Innovation
not everything can change...
small organisational changes can resonate at system level: start small, think big, try different things
#5
#SDNC12 Service Design for Social Innovation
Social innovative projects require BIG heart to match your BIG ideas
service design for social innovation:innovating within traditions
#SDNC12 Service Design for Social Innovation
Jonas Piet Mylene Jonker Vincenzo Di Maria
[email protected]@gioconomics
Thank You