gioconomics update march 2012: the journey so far
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Creative business development for the voluntary sector
Lessons from Naples 2.0
Vincenzo Di Mariawww.vdmdesign.net [email protected]: @vdmdesign
[email protected] tw: @gioconomics
Naples is a unique amazing place, but is also the symbol of failure for all institutions
Naples is a unique amazing place, but is also the symbol of failure for all institutions
The challenge: once this was a school...
The opportunity: one day this will become a theatre school
Naples 2.0 - an international Social Innovation competition (September 2011)
Gioconomics is a people-centred collaborative project: by people, for people, with people
Gioco, Immagine e
Parole[Naples]
MyleneJonker
[Amsterdam]
Euclid Network
[London]
Partners &Stakeholders
[Naples]
Unicredit Foundation
[Milan]
Jonas Piet[London]
Vincenzo Di Maria[Lisbon]
Gioconomics is a people-centred collaborative project: by people, for people, with people
Gioconomics is made out of people with different skills, ambitions and personal agendas
L’associazione favorisce la crescita socio-culturale dei più giovani a partire dai loro bisogni primari promuovendo situazioni di gratificazione e contesti che operano come rafforzatori della personalità e assunzione di ruoli positivi.
08119911026 - 3382376132 [email protected]
www.giocoimparole.altervista.org
[email protected]@gioconomics
ROSARIAADRIANALUIGIMICHELEMASSIMO
FRANCAENZOLAURAMINAMARICAPEPPE
GINOCHIARATINADESJANACAMILLAACE
RAFFAELEFRANCESCOEMMAALESSANDRO
ELISEOEMILIAGRAZIANOEMIANNARINO
B A R B A R A L O R E N Z O M A R T I N A M A R I O
N O E M I N U N Z I A R O S S E L L A V I N C E N Z O
L U C I A N O M I R J A N A M A R I J A A D R I A N A
F E D E R I C A A N D R E A M Y L E N E L U C I A
S T E L L A U G O C R I S T I A N T O N I A L U I G I
A N N A M A R I A R O S S E L L A V I N C E N Z O
C H I C C A C A R M I N E M A R C O J O N A S
G I O C O I M M A G I N E E P A R O L E
Working with Gioco, Immagine e Parole, voluntary organisation with 15 years experience
Cultural Activities
Social Activities
OrganisationStrategy, Impact evaluation,
Project management, Communication, Admin, ...
CommercialActivities
We work with one activity to learn how to make volunteering sustainable business
Social theatre and other cultural productions to engage with the local youth community
Social theatre and other cultural productions to engage with the local youth community
Social theatre and other cultural productions to engage with the local youth community
From an ‘artisan-way’
1. Open Up 2. Up Sell 3. Scale Up
To a ‘Wiki-way’ of co-production
In 3 stages:
The idea: More people + More involvement = More impact (financial & social)
Other partners
Cultural collaborations
Help writing funding proposals
Best practice
(matching with)CSR Programs
Governance
Entrepreneural advice
Networks
Impact evaluation
Setup + Inspiration
Gioco
Core team Advisory team
Stakeholders and partners dynamics during setup stage
Planning the project the day after the conference
Feedback on the project plan from potential candidates for the Advisory Team
Facilitating the creative process
Generating, building and voting for the best ideas
Mapping audience and stakeholders of the organisation
Feedback after the dinner from potential candidates for the Advisory Team
Getting the Theatre Lab involved at Gioconomics’ Open Evening
Exercise: pitching the organisation to a selection of stakeholder
What different stakeholders could contribute to the Theatre Production
Challenging our initial assumption, defining building blocks
Listen, learn, discover new stories from the people you are working with
Never forget the social nature of the organisation you are working with
The Dinner Spectacle after the Advisory Workshop: celebrate small successes
we are online: www.gioconomics.org
Consult the experts and face reality (Unicredit Foundation seminar)
Consult the experts and face reality (Unicredit Foundation seminar)
Work hard! Culture and mindest are the hardest challenge
Volunteering as a business strategy? Building a sustainable and independent organisation
Agree on language, translation, communication, jargon...
Reaching consensus without loosing individual opinions and respecting agendas
Business plan creation: Architects Ricciardi studio, Torre Annunziata Napoli
Business plan numbers crunching
!
Business plan mapping and communication
!
A creative business development programme in three levels
Why is Gioconomics different from other programmes?
!
Co-create a good story, narrative is essential and everybody plays a role
Communicate, share learning, build new collaborations...
?
Creative business development for the voluntary sector
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Vincenzo Di Mariawww.vdmdesign.net [email protected]: @vdmdesign
[email protected] tw: @gioconomics