GILLETTE INDIA “THE BEST A MAN CAN GET”

Presented by

Jignasa GhaghdaPreeti Chettri

Neha BhardwajDivya Chawhan

History

Started on 28th September 1901 in Boston as American Safety Razor Company founded by Mr. King C. Gillette

Expanded its business to UK, Germany, Denmark, Italy and Canada by 1920

The name was changed to The Gillette Company in 1952

Started its business in India in 1984 as India Shaving Products Ltd. Which is now known as Gillette (India) Ltd. (GIL)

Introduction

Gillette India was jointly promoted by HOPE and Gillette Co. USA

It became a Subsidiary of P& G in 2005Till date Gillette India has launched many

innovative products to capture Indian consumers

It has carved a reputation for delivering high quality, value-added products

1.2 Billion Consumers Per day use the company’s products

Product Overview

Undisputed Global Leader in 3 Core businesses

Grooming Portable Power Oral Care

GroomingWorld Leader in Grooming Products

for males and FemalesPersonal Grooming segment includes

blades, razors and toiletries.

Portable Power

Duracell-most popular brand of alkaline batteries in the world

Offers strategic power-consulting services to leading electronic device manufacturers

ORAL CARE

Company’s fastest growing business.

Oral-B brand holds #1 position globally in manual and power toothbrushes.

Most Popular Brand

Gillette Mach 3Gillette PrestoGillette Series Shaving

Gel7’O Clock Blades Gillette Vector PlusGillette Venus For

WomenDuracell Copper TopOral-B Dental Products

MARKETING TECHNIQUE

Focused on branding across price linesFocused on improving profitability and driving functional excellence Brand Coverage Pioneering the PRESTO – The disposable Razor Heavy Investment on Advertisement Apart from shaving products, it also

focuses on other core businesses namely portable power products and Oral care

PROMOTIONAL ACTIVITIES

Gillette India Limited tie up with Rediff-on-the-net e-commerce to market its product.

Tie up with the ZAPAK for the India Gaming Championship 2009.

Endorsed by eminent sports personalities

Used sports as a major promotional vehicles.

Soccer Saturday sponsorship launched Mach 3, Turbo 3 and M3 Power successfully.

REASONS FOR GILLETTE TURN AROUND IN INDIA Gillette India has launched customised products. Leveraging India’s large market. Gillette’s own

network in India reaches 1 lakh outlets in 3600 towns.

Restructuring business to drive growth Localisation of distribution system and wide

distribution network. A leading player in Indian shaving products and

oral care market

Localization of distribution system and wide distribution network Gillette’s sales and distribution network is wide,

enabling consumers all over the country to buy its products.

Gillette has localized its distribution system and made it specific to the Indian market.

Gillette has targeted the Indian market on a shop-by-shop basis as against the European and US market where there are only few major retailers.

Gillette has localized its advertisements as per Indian culture. For example the promotion campaign for “Vector” was related to an Indian marriage party.

Most Renowned Brand and can become a leader in shaving product market

Brand Recall : Gillette 93% , Godrej 85%, Old Spice 81%

Brand Loyalty: 86 % on Non availability and 63 % on price Hike

72% People were satisfied with its products while 23 % were highly satisfied

Future Plans Launching innovative and customized products To promote its products directly to consumers,

Gillette India Limited has launched “Gillette Grooming Centre's” along with 50 salons.

These centre's provide specific tips on shaving etc. and also help in promotion of company products.

Import the entire range of Duracell batteries. Launch a “Dentist Education Awareness

Programme” and an advertising campaign to explain the benefits of power toothbrushes.

Increase business aggressively by introducing more products

Facts

The current market share of the company is around 45%

The company invests 8-10% of the annual sales turnover into advertising

Longest standing corporate sponsor of FIFA World Cup Football Tournament

Posts 118% rise in the net profits compared to the previous year

THANK YOU