The Intrapreneuring

Rennaissance

• The Origin of the Idea

• Early Successes

• Why Intrapreneuring Now

• How Innovation Actually Happens

• The Nature of the Intrapreneur

• Overcoming the Corporate Immune System

• The School for Intrapreneurs

The Origin of the Idea

1. 3 Entrepreneurial opportunities

• Bugs

• Chips

• Humans as “multi-stringed instruments”

• Entrepreneurship

2. INTRA-CORPORATE ENTREPRENEURSHIP

By Gifford and Elizabeth Pinchot Fall 1978

3.

APRIL 17,1982

INTRAPRENEURIAL NOW

By: Norman Macrae

“The most promising set of incentives for R and D departments to stray down interesting byways has been suggested by Mr. Gifford Pinchot III”

1985 1994

Why Intrapreneuring Now

Growing need for innovation

• Faster change

• Exporting mundane jobs

• A Whole New Mind

Daniel Pink

The nature of the millennials

• Want to make a

difference

• Value freedom

• Value their creativity

How Innovation Actually

Happens

Innovation

To create and bring into use

profitable new products,

processes, services, and

ways of doing business.

Innovation

To create and bring into use

profitable new products,

processes, services, and

ways of doing business.

What We’ve Been Taught

PLANNING ACTIONGOALS

VARIANCES

How Innovation Actually Happens

Inspiration Goals

Plan FoolingAround

Doing

Plans

Mistakes

Failure Goals

Some OtherAction

Plan

ActionGoals

Inspiration

InspirationSuccess

Corporate Venture Analysis

"WHY SHOULD WE DO THIS?"

Projected ROI

Market growth rate

Market pull

Technical feasibility

Strategic fit

Not competitive with existing divisions

Growth Strategy Matrix

Venture Capitalist’s Maxim

I’d rather have a

class A entrepreneur with

a class B idea

than a

class A idea with a

class B entrepreneur.

Pierre OmidyarEbay Founder

Planners

Intrapreneurs

Growth Business Managers

Cash Cow Managers

“Liquidations”Managers

Scientists & Researchers

Idea People

The Innovation Gap

13

“The intrapreneur is an essential ingredient in every innovation.”

- Dr. William Souder10 year life cycle study of

289 innovations in 53 companies

14

The Nature of the Intrapreneur

Intrapreneur

• An employee who

takes on a role like

that of an

entrepreneur

• The self-appointed

general manager of

a new idea

Chuck House

16

Awarded in recognition of extraordinary contempt and defiance beyond the

normal call of engineering duty.In total defiance of adverse market studies and

surveys concluding the existence of a worldwidemarket of no more than 50 total large screen

electrostatic displays, Charles H. House, using all means available – principally pen, tongue, and airplane to extol

an unrecognized technical contribution, planted the seeds for a new market resulting in the shipment of

17,769 large screen displays to date.1 April 1982

MEDAL OF DEFIANCECHARLES H. HOUSE

Hewlett Packard

17

Intrapreneurs and Entrepreneurs

The Dreamers Who Do

Thomas Edison

Entrepreneurial Myths

That entrepreneurs are:

• Driven by greed

• High risk takers

• Intuitive thinkers

• Dishonest

Facts About Promoters

Promoters are:

• Driven by greed

• High risk takers

• Intuitive thinkers

• Dishonest

Entrepreneurial and Intrapreneurial Facts

• Driven by vision and values

• Moderate risk takers

• Intuitive and analytic

• Honest rule benders

Steve Jobs• Internal compass• Very persistent

Elizabeth Whalen:

Intrapreneurs helping inventors

• Just starting grad school

• Saw non-toxic replacement for toxic glues

• Shared purpose:Get rid of the formaldehyde

Elizabeth Whalen

• Starting School• Struggle to sell the idea

• Resistance inside and outside the company

• “Not sure how I continued”

• In school, full time job, got pregnant

• Knew it wouldn’t happen without me

• Starting School• Built alliance of non profits: Shared purpose in health

• Highly profitable• Deeply satisfying

Elizabeth Whalen

Banned Formaldehyde

What Made Elizabeth’s Innovation Work?

• Curiosity

• Meaningful purpose

• Whole system

thinking

• Collaboration

• Inventors

• Non-profits

• Air resources board

• PersistenceImage copyright fotopeidia 2010