ggg ppt

8/6/2019 ggg ppt

http://slidepdf.com/reader/full/ggg-ppt 1/26

M AJOR PROJECT ON´A COMPARATIVE STUDY ON

ELECTROLUX AND LG

RERIFREGATOR IN

BILASPUR CITYµ

Gagandeep Singh Jaswal

MBA 4th SEM

CHOUKSEY ENGG.

COLLEGE.

8/6/2019 ggg ppt


CONTENTS

1.COMPANY PROFILE

2.OBJECTIVES.

3.COMPARATIVE STUDY.

4.RESEARCH METHODOLOGY.

5.DATA ANALYSIS AND

INTREPRETAION.

6.HYPOTHESIS TESTING.

7.FINDINGS.

8.RECOMMENDATION.

9.CONCLUSION.

8/6/2019 ggg ppt


COMPANY PROFILE

ELECTROLUX

Electrolux manufacturer of refrigerators

and washing machines acquired Maharaja

International Ltd five years back and

later went for joint ventures withKelvinator and Voltas Ltd.

8/6/2019 ggg ppt


8/6/2019 ggg ppt


OBJECTIVE OF THE STUDY

To compare the sales volume of these brand

(Electrolux and LG).

To find out what are the various factors (brand,

price, durability, convenience etc.) which influence

customer·s preference to buy refrigerator of

particular brand.

To find the customer awareness regarding the

refrigerators.

To find out the reason of preferences of consumers

towards refrigerator of particular brand

To find out the consumer perception, satisfaction

level towards particular brand of refrigerators.

8/6/2019 ggg ppt


MEANING OF COMPARATIVE

STUDY:

Comparative study reveals the

competitive position of the company as

well as competitor's activities. It is of

paramount of importance to measure theshare of market owned y a company·s

product by assessing its own strengths

and weaknesses.

8/6/2019 ggg ppt


RESEARCH METHODOLOGY

Research: Descriptive

Sample unit: Customers.

Sample size: 100

Universe: Bilaspur City

y Collection of data: -

y Primary data: Through personal interview from electrolux

and LG refrigretor Consumer.

y Secondary data: Internet, Company brochers, Newspaper,.

8/6/2019 ggg ppt


D ATA ANALYSIS ANDINTERPRETATION

8/6/2019 ggg ppt


8/6/2019 ggg ppt


2. REASON FOR SELECTING LG

REFRIGERATOR.

25%

15%

20%

5%

35% BRAND IMAGE

EFFECTIVENESSPRICE

STATUS SYMBOL

USER FRIENDLY

8/6/2019 ggg ppt


3. REASON FOR SELECTING

ELECTROLUX REFRIGERATOR.

35%

20%

5%

30%

10%

BRAND IMAGE

EFFECTIVENESS

PRICE

STATUS SYMBOL

USER FRIENDLY

8/6/2019 ggg ppt


4. SPECIFIC FACTOR CUSTOMER

SEARCH IN REFRIGERATORS.

18%

5%

55%

22%

DISPLAY

PRICE

FUNCTIONS

GOOD PHYSICAL

APPEARANCE

8/6/2019 ggg ppt


5. REASON FOR USING REFRIGERATOR.

14%

20%

58%

8%

For Business

PurposeFor Modernization

Easy way of food

preservation

For Status Symbol

8/6/2019 ggg ppt


6. BRAND SWITCHING IN CASE OF A

PARTICULAR PRODUCT.

70%

20%

10%

YES

NO

CAN·T SAY

8/6/2019 ggg ppt


7.CUSTOMER VIEW REGARDING THE

PRICING OF A PARTICULAR BRAND

(REFRIGERATORS).

15

10

1213

3

1415

8

6

4

0

2

4

6

8

10

12

14

16

Highly

satisfied

Satisfied Indifferent Dissatisfied Highly

dissatisfied

Electrolux

LG

8/6/2019 ggg ppt


8.M ARKET SHARE OF ELECTROLUX AND

LG REFRIGRETOR?

8/6/2019 ggg ppt


55

31

5

9

0

10

20

30

40

50

60

El c l x LG

i c i

Di i c i

9.CUSTOMER SATISFACTION LEVEL

OF LG AND ELECTROLUX

REFRIGERATORS.

8/6/2019 ggg ppt


HYPOTHESIS

H0: Consumers are dissatisfied with LG.

Ha: Consumers are satisfied with

Electrolux.

8/6/2019 ggg ppt


CHI SQUARE TEST

Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2 / Ei

Highly

Satisfied

29 20 9 81 4.05

Satisfied 25 20 5 25 1.25

Indifferent 20 20 0 0 0

Dissatisfie

d

19 20 -1 1 0.05

Highly

dissatisfied

7 20 -13 169 8.45

Total 13.8

8/6/2019 ggg ppt


X 2 = � (Oi-Ei)2 / Ei = 13.8

Calculated Value = 13.8

Degree of freedom = (n-1)

= 5-1

= 4

Level of significance = 5%

Tabulated value = 9.488

The table value of X2 for 4 degree of freedom at 5% level of significance is

9.488.so the tabulated value < calculated value.

Interpretation

The calculated value of X2 is higher than this table value. So our Ha (alternative

hypothesis) is selected.

8/6/2019 ggg ppt


FINDINGS

Reputation of the company or its image in themind of people played an important role in

deciding about the brand of refrigerators.

The price of the refrigerators is one of the

important factors who affect the buying behavior

of the customer.

Price of LG refrigerators is less as compared to

the ELECTROLUX refrigerators.

Customer are prefer ELECTROLUX refrigerators

rather than LG refrigerators. Market share of ELECTROLUX refrigerators in

Bilaspur city is 60%.

8/6/2019 ggg ppt


RECOMMENDATIONS

Companies should also target lower middle class,because due to industrial development the

income of this class is increasing and they are

being capable to use the refrigerator.

It can be suggested that the companies shouldhave wide range of refrigerator to take different

segment or Market. If company offers more

choices, the more changes the customers will buy

the company's product. Moreover, on that count

the company can convince the customers abouttheir price level adopted even it is higher in his

eyes.

8/6/2019 ggg ppt


Company should have direct contact with not

only dealers but also with retailer, in this way

company may aware about retailer's problemsand customer perceptions also.

Frequently feedback should be taken from

customer regarding their problems in availability

of refrigerators.

8/6/2019 ggg ppt


LIMITATION OF STUDY

As company's official of Head quarter/office were

far away from the researcher so the research was

based on information provided by the company

websites as secondary data.

Due to administrative constraint the sample size

is restricted to small figure.

The cost consideration is taken into account. The

expenses bear by researcher himself.

8/6/2019 ggg ppt


CONCLUSION

8/6/2019 ggg ppt


THANK

YOU

ggg ppt

Documents