gfr media - social balance

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Page 1: GFR Media - Social Balance

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Page 2: GFR Media - Social Balance

2 GFR Media

GFR Media’s Profile 4. Ferré Rangel Group Media Branch 6. Our Role in Society 7. Brands and Services 8. Presence in Puerto Rico 10. Our Facilities 12. GFR Media’s Awards

The Government and a Corporate Commitment 13. GFR Media’s Organizational Structure 14. Open-Door Policy 15. Organizations We Support 16. Organizations We Belong to

Contribution

16. Our People 17. Benefits Inclusion and Diversity Collective Agreement 18. Human Rights Freedom of Expression Protecting Our Communities’ Voices The Role of the Press 19. Environment 21. Community Community Impact Projects 24. Education 25. Pro-Education Projects

26 About the Report.

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We Believe in Our People

We live during important times that test our ca-pabilities as individuals, as a company, and as a country. To move forward we must believe in ourselves and work hand in hand towards a sus-tainable future.

As a media and information services company, we recognize that sustainability is not merely an environmental issue; it also covers important sectors for citizens, like human rights, culture, education, health, security, and government ma-nagement.

Being in line with these subjects allows us to offer an editorial coverage that impacts people’s lives and creates products and services in tune with our audiences’ changing needs. Internally, it allows us to adjust the organizational model in order to each day be more and more functional, efficient, and economically viable.

At GFR Media, we also develop programs and su-pport initiatives whose focus is promoting Puerto Rico’s sustainability. We’ve spent more than 40 years contributing to the construction of a coun-try that is increasingly more democratic, plural, supportive, and just.

This report summarizes the progress we’ve achieved in different fields and it identifies the areas of opportunity we can continue working on. Furthermore, it responds to our philosophy of transparency and open communication with our employees, suppliers, audiences, and communities. I invite you to read it.

Maria Eugenia Ferré Rangel Chief Executive OfficerGFR Media

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4 GFR Media

GFR Media is focused on providing long term, au-dience specific business solutions to its clients. Consumer behavior intelligence is at the core of GFR Media’s integrated and contextualized brands and services, with innovative platforms such as the data driven Audience Profile and BrandSha-re. Allowing us to frame relevant experiences that generate valuefor our readers, clients, suppliers, partners and community stakeholders in and out-side of Puerto Rico.

Our content is guided by a responsible and ob-jective editorial philosophy. We are committed to the defense of democratic principles, the diversi-ty of ideas, freedom of the press, the exercise of responsible journalism, and the protection of our communities’ voice.

Through our main brands, we actively support more than 250 programs for community empower-ment in all Puerto Rico. The initiatives stretch from our central education programs to environmental conservation. We firmly believe in the possibilities of a better community through empowerment, res-ponsibility, and education. We honor our values in everything we do.

GFR Media is the media branch for Ferré Rangel Group, a multi business Puerto Rican family company

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6 GFR Media

GFR Media’s newspaper portfolio includes, El Nuevo Día, Primera Hora and Índi-ce. El Nuevo Día is one of the largest Spanish-language newspapers in the Uni-ted States and Puerto Rico’s number one newspaper in audited print circulation. It is also the main global source of information about Puerto Rico in the web with over 9.9 million monthly visits. Primera Hora is Puerto Rico’s second-largest newspaper and Índice is its leading free newspaper platform. Content platforms such as Magacín, MediaScoop, shop.pr, and Sal!, among others, round the company’s targeted content products. By producing pertinent content and providing proper context, we aim to help users navigate the amplitude of life, enriching personal experiences that impro-ve the life of individuals as contributors to a larger society.

We have a wide range of brands that are specifically designed to satisfy our audiences’ unique needs.

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Bumbia: It’s a video portal with con-tent channels that range from gastronomy and music, to infants and comedy. You will also find movies, documentaries, and television programs by independent producers.

N-punto: The magazine that is wri-tten by youths, for youths. Hang outs, music, art, sports, technology, universities, and local talent.

Audience Profile: A servi-ce that supplements integral communication strategies. It’s a data base of more than 1.6 million people that lets our clients reach their markets through multiple channels (email, SMS, telemarketing, mail, online surveys)

Construction and house-hold trends: The publication market leader with the most up-to-date information regarding the construction industry, new pro-jects on sale, mortgage banking and real es-tate industry offers and services on the Island.

GFR Media Supplements: A department that specializes in the development of multimedia commercial editorial content in Spanish and English with a selection of niche publications.

BrandShare: A content marke-ting service that offers brands and clients the opportunity of being closer to their audiences. Through the use of various tools, like writings, photos, videos, and audio, unique content is created for each brand.

El Nuevo Día: is the principal newspaper in Puer-to Rico and the third newspaper in readership in the United States. As the leader in audited distribution in Puerto Rico, it reaches more readers than any other newspaper in the country.

Primera Hora: is the leading newspaper is-land-wide, which has a main communication model that relies upon light and concise writing, and a language that is simple

and easy to read.

Índice: is a marketing tool that has a free newspaper, social networks, promotions, and radio directed towards the consumer that is not used to paying for content and searches for other means to find information.

OfertaDelDía: is the most intelligent way to discover and explore. It offers great discounts in the best res-taurants, hotels, spas, beauty salons, events, and much more.

ClasificadosPR: It’s the only classified adver-tising service with three platforms: print, internet, and mobile. It includes important categories like Vehicles, Real Estate, Job Listings, (through an alliance with Monster), Products and Ser-vices, among others.

SAL!: A culinary entertainment guide for Puerto Rico. It presents the most complete and updated directory for restau-rants in the country, organized according to the type of food, location, price, and environment, among others.

Shop.pr: It’s a digital platform that includes Puerto Ricans’ favorite coupon books, all in one place. It’s characte-rized by its usefulness and simplicity when browsing, which makes it possible for the user to save time and money.

Magacín: The most exclusive gallery for social events and lifestyles, through a multichannel printed and web platform.

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GFR Media8 GFR Media

FACILITATES RESULTSREACH AUDIENCE DIFFUSION

Undisputed leaders in reach and readership

MILLIONREADERS 1

MILLIONREADERS 5

OF READERS2 MILLION OF UNIQUE BROWSERS2

MILLIONOF LIKES4

THOUSANDOF LIKES4

MILLION OF UNIQUE BROWSERS3

MILLIONOF LIKES4

THOUSANDOF LIKES4

MILLIONREADERS 5

MILLION OF UNIQUE BROWSERS3

MILLIONOF LIKES4

THOUSANDOF LIKES4

MILLIONREADERS 6

MILLION OF UNIQUE BROWSERS3

MILLIONOF LIKES4

THOUSANDOF LIKES4

DIGITAL REACH

DIGITAL REACH

DIGITAL REACH

DIGITAL REACH

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Our company has been committed for more than 40 years with the communi-cations industry. Ever since 1970, when we launched El Nuevo Día, we’ve been expanding our products and services in order to comply with our audiences’ needs and to be at the forefront of our industry.

Currently, we are the most important communication media outlet in Puerto Rico. Through a multi platform offer, we guarantee that our audiences are able to access our content at any moment and anywhere. The weekly readership of our media exceeds 2.1 million and the digital traffic of our news portals is of more than 9.5 million unique browsers every month. Our leading brands are the fastest growing ones in tablets and cellphones. In social media, our brands have more than 5 million followers.

At GFR Media, each of our brands and services has an audience and a defi-ned purpose, and they work as a unit in which each product and service adds value to the other.

We work everyday to keep Puerto Rico informed on multiple platforms.

“40 years committed to the communications industry”

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GFR Media10 GFR Media

Investing in the future, seeking to obtain the most advanced

communication technology and platforms that our users

require, is part of our corporate legacy

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We are committed to continue innovating, by strategically investing and advancing technologically to serve our global audience and Puerto Rico.

Meet our Investment

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GFR Media12 GFR Media

The acknowledgments we have received validate our commitment for a more just, responsible, and participatory society

As a socially responsible company, from the very beginning we’ve been deve-loping and supporting multiple social impact projects. Our efforts have been recognized by multiple local and international entities, that highlight the impor-tance of the insertion of the private sector in the strengthening of our society’s pillars.

The acknowledgments we have received through the years are:

• Acknowledgment from the Chamber of Commerce as one of the top 100 most outstanding companies in Puerto Rico. 2013

• Humanitarianism Award, presented by the American Red Cross during its 94th Annual Assembly for the Puerto Rico Chapter. 2013

• Acknowledgment given by the Puerto Rico Muscular Dystrophy Association (MDA) through the Nelsie Benero Service Medal. 2012

• An Acknowledgment presented by the Mexican Center for Philan-thropy, CEMEFI, as an Exemplary Company in Latin America for our initiatives in social business responsibility. 2008

• Best Practices E-Race US Equal Opportunity Employment 2007

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Our Senior Management members are outstanding professionals with a holistic vision of social commitment. Our company guidelines are always governed by solid principles and family values that highlight our commit-ment with a better Puerto Rico.

Board of

Directors

María Eugenia Ferré Rangel

Antonio Luis Ferré Rangel

Luis Alberto Ferré Rangel

Loren Ferré Rangel

Carlos J. Nido

Graciela Eleta

Peter Copeland

Luis Fernando Santos

María Luisa Ferré Rangel

Government and Corporate Commitment

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14 GFR Media

It’s important for us to have an open communication that promotes the exchange of ideas and the active participation of all our members

As the leading media company, we understand the importance of good communication in an entity’s well-being. At GFR Me-dia we have various initiatives that promote internal commu-nication within our company, ensuring an active participation from our members on all levels. Through an inclusive metho-dology we can listen to various

points of view regarding im-portant business decisions. This open-door focus is completely tied to our commitment with the defense of democratic princi-ples, the diversity of ideas, and the protection of our communi-ties’ voice.

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We support organizations that are dedicated to the well-being of the sectors of our society in need, since we firmly believe that together we do so much moreAnnually, we help and create partnerships with over 200 nonprofit organizations that stand out for their commitment with important fields like childhood, education, the environment, health, and arts. Our help is focused on strengthening the reach that each of these organizations has through the use of our main media in its various platforms.

Likewise, we contribute to the strengthening of social programs for each organization, facilitating partnerships with the private and public sectors. We are certain that when efforts are combined for a common social objective, the results are exponential.

The main organizations we support are:

• Muscular Dystrophy Association

• Extra Bases Organization

• Luis Muñoz Marín Foundation

• American Cancer Society

• United Way of Puerto Rico

• “Fundación Agenda Ciudadana” (Citizens Agenda Foundation)

• Center for Puerto Rico

• Culturarte

• Guayacán Group

• Ponce Museum of Art

• “Museo Arte Contemporáneo” (Contemporary Art Museum)

• “La Gran Noche del Cine” (The Great Cinema Night)

• Centers Sor Isolina Ferré

• “Congreso de Líderes de Puerto Rico” (Puerto Rico Leaders’ Congress)

• Pro Arte Musical

• YMCA San Juan

• “Hospital del Niño” (Children’s Hospital)

• “Alianza por un Puerto Rico sin Drogas” (Alliance for a Drug-Free Puerto Rico)

• Luis A. Ferré Foundation

• Foundation for Puerto Rico

• “Fundación del Cáncer Pediátrico” (CAP Pediatric Cancer Foundation)

• “Museo de Arte de Puerto Rico” (Puerto Rico Art Museum)

• Susan G. Komen Puerto Rico

• “Centro para el Desarrollo del Voluntariado” (Volunteer Development Center)

• Carlos Beltrán Academy

• Scuba Dogs Society

• Red Cross

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The organizations we belong to are:

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• “Grupo de Diarios de América” (America Diaries Group)

• Newspaper Association of America

• American Press Institute

• Puerto Rico Chamber of Commerce

• Puerto Rico Industrial Association

• Chamber of Marketing, Industry and Distribution of Food

• Association of Products Made in Puerto Rico

• “Centro Unido de Detallistas” (United Center for Retailers)

• Puerto Rico Sales and Marketing Executives’ Association

• Association for Puerto Rico Public Relations Professionals

• Puerto Rico Society of Certified Public Accountants

• Puerto Rican Financial Analysts Association

• Internet Society

Belonging to well-known entities and being a part of cross-sectoral discussions is essential for our country’s socioeconomic progress

Our executives actively participate and oc-cupy leadership positions in the industry’s main organizations in the United States and all around the world. We firmly believe that this participatory focus is the best way to find solutions to the common challenges that we face as an industry and as corporate citizens.

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At GFR Media we work with more than 1,000 professionals who are committed to our audiences and Puerto Rico

We understand the importance of a united society in order to every day build a better Puerto Rico. For this reason, at GFR Media we share our values and family principles with all our employees, to encourage unity and to all together positively contribute to the country. In this way, we can focus, not only in having excellent professionals, but also prominent citizens that contribute to the improvement of our society.

Our employees are the most valuable resour-ce we have. We constantly invest in their pro-fessional development because we believe in our people and in our ability to be better each day. In addition, we aim towards the in-tegration of new generations to our working team and new focuses that allow us to settle on a shared growth.

Contribution

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• Annual productivity bonuses for our ad-ministrative employees.

• A 100% health plan coverage for our em-ployees and their families.

• “Programa de Ayuda al Empleado” (Em-ployee Help Program, PAE) 100% covered by the company.

• A 50% match of the money that each of our employees contribute to their 401K retirement plan.

• Life insurance covered at 100% by the company.

• Training programs in partnership with the main educational institutions, works-hops and seminars completely covered by the company.

• Annual health workshops that promote a healthy and balanced lifestyle.

• Discounts in summer camps for the chil-dren and grandchildren of regular em-ployees.

• 21 annual vacation days.

• Coverages and leaves for maternity, disability, sickness, and family emergen-cies.

Our benefits competitive program, that ensures a work environment of excellence, includes the following:

Contribution

We are an employer with equal employment opportunity, we value inclusion and diversity for we believe that they are important

factors for our business’s success

We try to ensure the integration of younger generations

Open-Door Policy

40% of our workforce is made up of women

An extensive work internship program

An environment of respect and freedom of worship

A good relationship with the United Steelworkers Union

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We protect the voice of our communities by continuously reporting the situations that affect the citizens’ daily life. We focus on deeply involving ourselves in the urgent de-bates of our time and in being a facilitator for social agree-ment. To change the coverage lens it is required to report in an integral manner, place the citizen as the protagonist, overcome the desire to cite the endpoints, and internalize that journalism is responsible for social transformation and should be oriented towards service and promoting solu-tions.

To achieve this social transformation and ensure the pro-tection of Human Rights, at GFR Media we have a unique participatory focus that is centered on five specific tactics.

We are committed to protecting Human Rights, since they are the pillars that guarantee a just, plural, inclusive, and democratic society

Journalism focused on service

and delivering solutions

An integral focus: a reality = several

realities

Incisive and profound

questioning and investigation

The citizen as a protagonist, not a

victim

The press as a social

transformer

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We take care of the environment, since its preservation is elementary for making the planet a better place

• Annually, we recycle around 7,500 tons of newspaper, alumi-num boards, cardboard, and other elements that we use in the process of manufacturing and printing.

• Our paper suppliers have Forest Stewardship Council certifi-cates that ensure that they are self-supporting.

• We are installing 1512 solar panels of 330 Watts each, throu-gh a 493 Kilowatts system that will provide 4% of our annual consumption.

• Our main facilities have high efficiency air conditioners, na-tural lighting, LED light bulbs, and energy saving fluorescent lights.

• Since the beginning of our participation in the International Coastal Cleanup, we’ve collected 19,620 pounds of trash.

The results of our environmental initiatives are:

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We recognize that the construction of a better Puerto Rico does not solely rely upon the public sector. For this reason, we’ve spent more than 40 years creating stra-tegic partnerships with different sectors and entities in the country to develop projects of community impact, entrepreneurial leadership, professional development, citizenship participation, and encouragement of the arts. We are proud to dedicate our time and resources in initiatives that throughout the years have contributed to creating new opportunities for thousands of Puerto Ricans all around the island. We will continue to contri-bute to these social causes, for we are certain that they are the correct path towards a more united, caring, and thriving country.

As part of our commitment to the community’s well-being, we are an active entity within our industry and we strongly support the sectors in the country that are most in need

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“Sueño de Navidad” (Christ-mas Wish):For 15 years, this project has ser-ved as a link between families with special needs and citizens, companies, and organizations that are eager to help those in need. Every December we select 10 cases of families with special needs, which are published in our newspaper “El Nuevo Día” to cap-ture the attention and hearts of our readers. Annually, we receive all kinds of donations, from mo-ney to medical equipment, and people who want to donate their time to cover the special needs each case requires.

Since we began “Sueño de Navi-dad” in 1997, we’ve helped more than 150 families and we’ve co-llected more than $1 million do-

llars that have been completely destined to improving the quali-ty of life of those who need it the most.

All-Star Radio Marathon: Every year, our newspaper “Pri-mera Hora”, in a partnership with the radio network SBS and with well-known public figures, carries out a radio marathon for the be-nefit of the Puerto Rico Children’s Hospital. In combining radio, vi-deo, social network, and printed media platforms for 12 continuous hours, people all around Puerto Rico are summoned to aid the Hospital’s young patients.

During the 2013 edition, $85,000 dollars were collected and des-tined to the optimization of the facilities where over 30 children

with chronic, severe, and perma-nent health conditions reside per-manently.

“Voluntariado Navideño” (Christmas Volunteering): During Christmas, at GFR Media we’ve adopted a number of en-tities that are dedicated to the care of elderly people, homeless young people, battered women, and other people with special needs. Our employees visit the different entities and take pre-sents and happiness with them during this special period. This volunteering program transcends the Christmas holiday, since our team adopts many of these insti-tutions for the entire year and, in this way, we constantly visit and help them in whatever they need.

The projects and initiatives are:

Sueño de Navidad

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Visits from Organizations: Each year we are visited by more than 20 nonprofit organizations, who we welcome into our facilities for them to promote their social projects inside GFR Media. This ini-tiative also allows our employees to meet and involve themselves with social projects in the benefit of va-rious sectors like childhood, health, and education.

Participatory Democracy: Complying with our social role and in heeding the citizen’s call, at GFR Media, along with other media in the country, we’ve been able to support the initiatives and achievements of the “Fundación Agenda Ciudada-na” (Citizen’s Agenda Foundation), with the objective of strengthening the participatory democracy. “Fun-dación Agenda Ciudadana” is a nonprofit organization that is duly registered since February 2012, and that began in 2007 as a Civic Community Management Project to gather the citizen’s voice and fe-eling regarding six main subjects: economy, health, education, the en-vironment, family, and security, as

well as the delineation of the strate-gies to cater to them.

Programs for Self-Development:We actively support Sor Isolina Fe-rré Centers’ work to empower va-rious communities that are in an economic disadvantage all around Puerto Rico. The Centers’ task is to provide tools in vocational educa-tion, self-esteem, and social busi-ness as an alternative for self-im-provement in communities in need. These programs help eradicate violence, drug consumption, early pregnancies, and school dropouts, among other social problems.

Projects that Encourage the Arts:In a partnership with the Ponce Mu-seum of Art, we developed educa-tional programs with the purpose of promoting the enjoyment of Art and the historic and cultural memory of our society. The Ponce Museum of Art was founded in 1959 by Sr. Luis A. Ferré. Its encompassing and in-ternationally recognized collection has about 5,000 works of art that date from the ninth century B.C., un-

til today. This Museum is a citizen building center that enables dialo-gue and collective participation, a window to investigation, encoura-gement for the inspiration of new ideas, and a real space for the de-mocratization of culture.

Radiomaratón All-Star: Voluntariado Navideño

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We recognize the importance of education as a leading pillar to achieve a more equal, su-pportive, and healthy living Puerto Rico. Reinforcing our educational system and aspiring to an education of excellence for all students is a commitment that we have with our youth and future generations. We have an extensive educational program that promotes reading, that recognizes outstanding students and provides educators teaching tools. We participate and sponsor education forums all around Puerto Rico and we maintain partnerships with compa-nies and entities that are pro-education.

For us, education is very important

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Our Educational Programs are:

“Premios El Nuevo Día Educador” (El Nuevo Día Educator Awards): It’s a project that for 12 years has featured students that are seniors in high school, whose academic history, values, and commitment in building a be-tter country are demonstrated through community service and are an example of the firm and paramount commitment in hel-ping others. Thanks to multiple partnerships with important companies and academic enti-ties in the country, the acknowle-dged students obtain university scholarships, economic help for their studies, educational trips, and public acknowledgment through GFR Media.

“Alianza de Medios Por el Puerto Rico que Queremos” (Media Partnership for the Puerto Rico that We Want): It’s an initiative where the main mass media in Puerto Rico has joined forces to send out a message on the importance and relevance of a long term national education plan. This is a plan that is developed with an extensive citizen participation in common agreement with the diverse sectors of our society, with the hope of boosting social, economic, and sustainable development in the country.

“Escuela de Comunicación Ferré Rangel” (Ferré Rangel Communi-cation School): In June 2014, Sacred Heart University (USC) re-in-augurated its communication department’s facilities, now named Ferré Rangel Communication School. This award was given as an appreciation for the extensive collaboration that, as a family and company, we have had for more than 20 years with USC. Since 2009, we’ve worked hand in hand with the University with the pur-pose of strengthening the teaching staff, facilitating the revision of the Communication Department’s curriculum, and remodeling the facilities. To accomplish it, we granted a $5 million donation throu-ghout five years, out of which 50% has been destined to updating the infrastructure and the other 50% is kept in a perpetual fund whose performance is continuously invested in the Communica-tion School.

“El Nuevo Día Educador” (El Nuevo Día Educator): An educational program in our newspaper “El Nuevo Día”, that for more than 30 years has been encouraging the interest for reading and helping to develop critical thinking in students all around Puerto Rico. Its objective is to develop educational strategies, strengthening teaching-learning skills in the classroom, develop the citizen’s values, and help in the formation of leaders in the community. As the only educational program in a newspaper, it is recognized as a leader in the educational and business field, thus building an image of respect and confidence.

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• This report covers the initiatives and pro-jects that are within the framework of GFR Media’s corporate social responsibility.

• It has been prepared by the Corporate Re-lations Department of GFR Media, using as a reference the Guide for the Preparation of Sustainable Reports, version 3.1 of the Global Reporting Initiative (GRI).

• If you have any questions or comments or if you need any additional information about any of the subjects that were pre-sented, you may contact [email protected] or call the Corporate Rela-tions Department at 787-641-8000.

2. About the Report

gfrmediapr

gfrmedia

www.gfrmedia.com

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