Confidential and Proprietary © 2013, Actiance, Inc. All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.

Doug KaminskiVP, Western Region & Canada

Delivering True Value from Social

2

Compliance

10 of 10

8 of 10Top US Banks

Top European Banks

Dominant in Financial Services

Key Partners

76%

2 of 3Global Wealth Managers

60,000+Finance Professionals on Socialite

5 of 5Top Canadian Banks

Social

We are the Market Leader

13M+Social Network Connections

3

Business Relationships go Back to the Future

4

Who Do We Trust?70%

15%

Base: 57,499 US online adults (18+)*Base: 15,654 EU-7 online adults (18+)Source: North American Technographics® Online Benchmark Survey (Part1), Q2 2012 (US, Canada)*Source: European Technographics® Online Benchmark Survey, Q3 2012

Corporate Brand

Personal Brand

5

Why Wealth Should be Social

Base: Advised Social Platform Users; Source: LinkedIn

LinkedIn Topic-specific discussion boards

Facebook, Google+, and Twitter combined

73%

53%

29%

5 Million investors with $100K+ assets who use social media to research and make financial decisions

#FW2012/2013Those worth over $4 million place about three times as much importance on their wealth manager's blog posts and social networking presence compared to those with less than $500,000.

Investors who would interact with their advisor via social media.

Investors who do interact with their advisor via social media.

52% 4%.4%.

6

Why Banking Should be Social

30%

35%

40%

45%

50%

2011 2012

Attrition Rates

13%10%5%8%12%

Find out more about their products and services.

Access your account.

Share your budget and spending patterns.

Share great banking-related offers.

Comment on the level of service you’ve received.

How Americans Use Social for Banking

63%Seek advice from

friends, family, and colleagues

20% of enterprises that employ social Media beyond marketing will lead their industries in revenue growth by 2015. GARTNER, MAY 2011

8

Social Media Maturity Curve

Pre-Consideration• No Social Presence • Restrictive social policy• No Social Tools• Need to: identify

options, best practices

Early Consideration• Small Corporate

Presence• Banned/ restrictive

policy in place• Pilot program for

content distribution might be in place

• Need to: justify distributed teams usage

Early Adopters• Corporate Presence • Acceptable use policy• Social media being

used by distributed teams/advisors

• Need to: use social to develop, strengthen relationships, for some also as a sales channel

Early Majority• Corporate presence• Acceptable use policy• Social media usage by

distributed teams• Next step, use social to

develop, strengthen relationships, for some also as a sales channel

• Previous concerns about FINRA and/ or impact of social media overcome by market acceptance and demonstrable results.

Integrated

9

Six Social Principles for Success Crowdsource ContentDevelop Personal BrandCreate Integral Strategy

Measure & AnalyzeEducate and TrainLeverage Customers

10

How distributed teams use social effectively

2. Listening3. Participating

4. Contributing

5. Mining

1. Starting

11

Social Delivers Success

$2M$2MCurrent: Retired

401(k)401(k)

One of your connections has a new job.

“Hold on to your AAPLs!”

“… [The access] provides a real opportunity for our advisors to showcase some of the initiatives they are putting together and to reach a broader audience.”

Monique Gravel, managing director

and head of Wood Gundy

• 200 LinkedIn connections

• 159 messages• 33 policies sold

“3 new mortgage quotes a

month from Facebook”

12

Further Reading.. and materials

12

• info@actiance.com• @Actiance, @SarahActiance

Further reading:• Great Content – fuelling social

• Getting started with your Social Media Policy

• Measuring Social ROI

• FINRA 10-06 and11-39 requirements mapped to Facebook, LinkedIn, and Twitter features

Confidential and Proprietary © 2013, Actiance, Inc. All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.

Question Time!