BDI 9/16/09 B2B Social Communications Case Studies - HubSpot

Download BDI 9/16/09 B2B Social Communications Case Studies - HubSpot

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Case Study: HubSpot Customer Generates More Leads and Customers Using Inbound Marketing Presented by: Rick Burns, Inbound Marketing Manager, HubSpot http://www.bdionline.com

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<ul><li>1.Louis E. Page<br />How One Fencing Supplier Used Social Media to Attract New Sales Leads<br />Rick Burnes<br />Twitter: @rickburnes<br />September 16, 2009<br /></li></ul> <p>2. Agenda<br />About HubSpot &amp; Inbound Marketing<br />Case Study: Louis E. Page<br />3. Whats HubSpot?<br /></p> <ul><li>Founded in July 2006 from research at MIT</li></ul> <p>Cambridge, MA<br /></p> <ul><li>1700+ customers, 95+ employees</li></ul> <p>3<br />4. Traditional Marketing (Outbound)<br />4<br />5. Marketing Today (Inbound)<br />5<br />6. 6<br />What Is Inbound Marketing?<br />Website Visitors<br />Process<br />Tools<br />Get Found<br /></p> <ul><li>Content Mgmt </li></ul> <p>7. Blogging 8. Social Media 9. SEO 10. AnalyticsGet Found<br /></p> <ul><li>Publish </li></ul> <p>11. Promote 12. OptimizeLeads<br />Convert<br /></p> <ul><li>Test </li></ul> <p>13. Target 14. NurtureConvert<br /></p> <ul><li>Offers / CTAs </li></ul> <p>15. Landing Pages 16. Email 17. Lead Intelligence 18. Lead Mgmt 19. AnalyticsCustomers<br />20. 7<br />What Is Inbound Marketing?<br />Social Media<br />Blogging<br />Leads<br />Customers<br />21. Agenda<br />About HubSpot &amp; Inbound Marketing<br />Case Study: Louis E. Page<br />22. A Fencing Supplier <br />9<br />23. Louis E. Page on Facebook<br />10<br />24. Louis E. Page on Twitter<br />11<br />25. The Blog: The Fence Post<br />12<br />26. What Are They Getting Out of It?<br />13<br />27. Most Referrals From Search Engines<br />14<br />Referrals = savings of: $1,683/month<br />28. Most Referrals to Blog Posts<br />15<br />29. Pages Are Lottery Tickets<br />30. Lessons From Louis <br />31. Dont Choose Refuse <br />18<br />FlickrPhoto: Talking Tree<br />32. Choose Reference.<br />Flickr Photo: Thomas Hawk<br />33. 20<br />34. Thank You!<br />www.hubspot.com<br />www.louispage.com<br />Connect with me:<br />LinkedIn: www.linkedin.com/in/rickburnes<br />Twitter: www.twitter.com/rickburnes<br /></p>