1.Cynthia Chin-Lee and Mary Martyak

2. Why are we here? Video is everywhere and can be part of your documentation Innovate, or be left behind Remember this Chinese proverb: Tell me and I'll forget; show me and I may remember; involve me and I'll understand. Where we will go The Ordinary World Call to Action Refusal of the Call Meeting With the Mentors Crossing the Threshold Test, Allies, and Enemies Approaching the Innermost Cave The Ordeal Seizing the Sword The Road Back Resurrection Returning With the Elixir 2#stc14, How to Get Started With Video and Animation 3. A Journey to Producing Video and Animations Here is a story About how a doc team delivered their first video and animation as part of their customer documentation. Based on The Hero With a Thousand Faces, by Joseph Campbell (1949) The Writers Journey: Mythic Structure for Writers, by Christopher Vogler (2007) 3#stc14, How to Get Started With Video and Animation 4. Animation (animated illustration) vs. Video (live action) https://www.youtube.com/watch?v=vWlcO00anj8 https://www.youtube.com/watch?v=sSH5o1KMjoI 4#stc14, How to Get Started With Video and Animation 5. Video Library 5#stc14, How to Get Started With Video and Animation 6. The Ordinary World What is vs. What could be What do I want to conveyinformation, instructions, or entertainment? Other companies are doing this. Will it give me a competitive advantage? Will it be easier to follow and more interesting than standard documents? Will it help the customer to understand how a product works? Will it help to maintain the product and reduce service calls? Will I be able to update content quickly via the web? 6 Team is unaware that something is missing or there is an opportunity to do something new. Why should I do this? #stc14, How to Get Started With Video and Animation 7. Call to Action Animation Use when you dont have access to the real product (hardware or software) Use when it is more cost-effective to use 3D CAD model of the product from engineering, no overhead (object is high cost) Video Use when you have access to the real product Use when its more cost-effective to complete in-house vs. contractor, depending on staff skills 7 A unique idea is spawned, but my world becomes unbalanced. #stc14, How to Get Started With Video and Animation 8. Refusal of the Call Why invest in the project? Will enhance (not replace) the documentation Ongoing demand for alternatives to standard docs Customers dont like to wade through a lot of documentation to find solutions Demos for customers increase awareness of products Fill the gap between marketing materials and product documentation Customer and employee training can share best practices Get feedback from customers and employees Find allies from other groups who support the project: Service Marketing Product management Customer training Employee training, etc. 8 Management is skeptical and the team is resistant to adopt the project. Change is hard.How can I convince them to invest in this project? #stc14, How to Get Started With Video and Animation 9. Meeting With the Mentor Where to look -- Attend an STC conference. Look for other groups at your company who are using multimedia. Look on the web for advice. Develop a video project proposal. Include: Purpose, benefits for viewers, and ROI Audience definition Concept and task overviews Accessibility and localization requirements Required hardware and software Budget Project duration Contributors 9 I need a mentor with experience, valuable insights, and magical tools to help me on my journey and to overcome obstacles. Sample Video Project Proposal #stc14, How to Get Started With Video and Animation 10. Sample Video Project Proposal 10 Page 1 Objectives Proof of Concept HW/SW Resources and Budget #stc14, How to Get Started With Video and Animation 11. Sample Video Project Proposal 11 Page 2 Staff and Roles Mentors Video Procedures Schedule #stc14, How to Get Started With Video and Animation 12. Video Editing Software iMovie (Mac) $15 Windows Moviemaker (free) Techsmith Camtasia ($299) Adobe Captivate ($899) Avid Media Composer ($999) 12#stc14, How to Get Started With Video and Animation 13. Crossing the Threshold Develop your ideas for the project Write a concept document Required resources Project owners are assigned (who manages what?) Present concept to Pubs team for validation, then to management Pubs team and management approve concept Resources assigned for future project phases (who does what?) 13 Im committed to this idea and ready to jump in. How do I begin? Sample Video Concept Template #stc14, How to Get Started With Video and Animation 14. Sample Video Concept Template 14 Video title Script and storyboard writer Objective Duration Video components Topic overview Main content Conclusion Staff #stc14, How to Get Started With Video and Animation 15. Tests, Allies, and Enemies Production preparations: Storyboard developed Script developed Acquire resources Plan schedule for production work 15 Pre-production work begins. What are my first steps? Sample storyboard Sample script #stc14, How to Get Started With Video and Animation 16. Sample Storyboard 16#stc14, How to Get Started With Video and Animation 17. Sample Script 17 Script title No. of lines in script Front matter Procedure overview Main content #stc14, How to Get Started With Video and Animation 18. Approach the Innermost Cave Production work: Owners are assigned for: Shooting video/screencast Creating sequences Capturing screens Creating image files (jpg, png, etc.) Creating and revising front and back matter Recording audio narrations Creating captions Reviewing prototypes 18 Team is determined to push the idea forward and begins to work on new skills to be successful #stc14, How to Get Started With Video and Animation 19. The Ordeal What can go wrong? Schedules are moved in People resources are lost Script is technically incorrect Tools are missing or inadequate Recording locations not available 19 Some tasks are accomplished, but results might not work out as expected. How do I keep the team motivated? #stc14, How to Get Started With Video and Animation 20. Seizing the Sword Take possession of what you have earned so far What has been accomplished is clear and the goal is in sight Realize the significance of what you are doing Share your accomplishments outside of your team Celebrate the teams efforts 20 As more attempts to get it right are made, improvements are implemented, but setbacks also occur. #stc14, How to Get Started With Video and Animation 21. The Road Back Assembly, integration, and proof: Owners are assigned for, and resources are available for: Reviewing the script text (is everything technically accurate?) Reviewing the script implementation (did the video or animation capture the storyboard correctly?) Comparing the audio narration to the storyboard Comparing the closed captions to the audio narration Verifying the audio narrations are in sync with the action Soundtracks are applied appropriately Revising any facet of the video or animation, based on reviews and comparisons 21 Using their honed skills and tools, team pushes the idea forward and are victorious. #stc14, How to Get Started With Video and Animation 22. Resurrection Finishing of the final product Owners are assigned to: Attach front and back matter Render final file output Manage: File transfers Publication Archiving of files 22 The journey is almost over. Problems are mastered and the idea comes to fruition. Any final ordeals are overcome. #stc14, How to Get Started With Video and Animation 23. Return With the Elixir The video or animation is complete and published for customers on: Corporate documentation web sites Corporate marketing web sites Corporate training web sites Corporate media sites YouTube Facebook Twitter Blogs 23 The video or animation is published. Videos or animations are adopted for future products within your organization. The ordinary world becomes a better place. Sample animation Sample video #stc14, How to Get Started With Video and Animation 24. Production phases and the finished product How long should it be? What makes a good tutorial? What makes a good narration? Accessibility and localization File and publishing considerations Be an evangelist Oracle videos and animations Resources and more information 24#stc14, How to Get Started With Video and Animation 25. Production Phases and Finished Product Production Timeline Concept 10% Pre- Production 10% Production 30% Post- Production 45% Finish 5% 25 Finished Product Structure Proportioned Scale Branded Opening ~6 sec Front Matter 5% (~10 sec) Intro and Conceptual Content 20% (~36 sec) Main Topic Content 60% (~110 sec) Conclusion 10% (~20 sec) Back Matter 5% (~10 sec) #stc14, How to Get Started With Video and Animation 26. How Long Should Videos Run? 26#stc14, How to Get Started With Video and Animation 27. What Makes a Good Tutorial? Informs user who the audience is, and purpose of the video or animation Provides user-friendly, concise, clear content that is easily understood Includes instructions that are succinct, explanatory, and easy to follow: Focused on essential features and one task Easy-to-follow solution for a particular task Short, sequential steps per screen build into a full procedure Terms and images are consistent Tutorials can be developed and compiled into a library of related tasks Refers to additional, related documentation Recaps the tutorial, shows user what the task accomplished, and points user where to go or what to do next 27#stc14, How to Get Started With Video and Animation 28. What Makes a Good Narration? Narrations complement the video or animation action Appropriate style: Use simple text; avoid complex, rambling sentences Use fluid, conversational voice Use simple declarative sentences with pictorial nouns and action verbs Use active voice Address the second person, you Keep a reasonably slow pace so that users can absorb context and understand actions 28#stc14, How to Get Started With Video and Animation 29. Accessibility and Localization Accessibility Captions in Oracle technical videos are a requirement The 21st Century Communications and Video Accessibility Act (CVAA) has guidelines for: Captions Audio descriptions Not necessarily so: As long as videos or animations have a counterpart in documentation, the accessibility requirement is satisfied. Confirm this with your accessibility representative. Localization Oracle is currently not translating narrations or localizing video or animations Camtasia software can generate closed caption scripts files that can be submitted to a translations group, edited, then re-imported to a Camtasia project to generate closed caption videos in other languages 29#stc14, How to Get Started With Video and Animation 30. File and Publishing Considerations File considerations: Video or animation use a consistent format and output is good quality Audio levels are consistent and output is good quality File format runs on a variety of browsers and platforms PC, MAC, Unix machines Firefox, Chrome, IE browsers File size is not too large for target publication Publishing considerations: Upload restrictions Findability Download capability Supported file formats User comments 30#stc14, How to Get Started With Video and Animation 31. Be a Publicist Promote your videos or animations in: Corporate newsletters Corporate YouTube Oracle YouTube -- http://youtube.com/oracle Corporate Media Networks Oracle Media Network -- http://medianetwork.oracle.com Facebook YouTube Twitter Blogs 31#stc14, How to Get Started With Video and Animation 32. Oracle Videos and Animations Oracle Server Documentation Sites: Sun Server X4-2 animations Sun Server X2-8 animations Oracle Learning Library: Sun Server X3-2 animations Oracle Endeca Information Discovery YouTube: Oracle Endeca Information Discovery Product Demos Oracle Endeca Information Discovery Screencast Series Oracle NetBeans Media Library: NetBeans IDE 7.4 Overview Setting Up a GitHub Repository Using NetBeans IDE Oracle Cloud Marketplace: Oracle Cloud Marketplace Tutorials and Videos 32#stc14, How to Get Started With Video and Animation 33. Resources General production Wikipedia: http://en.wikipedia.org/wiki/Video_production Camtasia tutorials: To create, edit and produce videos: http://www.techsmith.com/tutorial-camtasia-8.html Accessibility: 21st Century Communications and Video Accessibility Act (CVAA) http://transition.fcc.gov/cgb/dro/cvaa.html 33#stc14, How to Get Started With Video and Animation 34. Comments Thanks for attending! 34 Q & A #stc14, How to Get Started With Video and Animation