getting started with twitter (job seekers)
Post on 20-Sep-2014
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DESCRIPTION
Twitter can be pretty powerful if you are using it in the right ways.This presentation is for beginners who want to learn some of the basics of getting started with Twitter. Setting up profileSending first tweetsFinding smart folks to followTRANSCRIPT
For Job Seekers
Why Twitter is the greatest thing since sliced bread!
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Communication
• Listening• Learning• Acquiring information
+• Marketing• Promoting• Sharing• Informing
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New Relationships With:
• Shared interests• Movers & Shakers• Hope to meet/stalking• Smart or interesting• Doing it right
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No limits
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Your Personal Profile
Make it reflect YOU 160 characters Picture adds personality Include link to LinkedIn or
website Complete your profile
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Tweet: Status update, “What’s happening” in 140 characters
RT: Retweet, sharing someone else’s tweet @: Indicates to or from DM: Direct message, like an email (must
follow each other) http://goo.gl/VfzzT Shortened URL #: Hashtag is a special way of “tagging”
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Find and Follow
How to Find People? LinkedIn Profile Company website “Who to follow” on Twitter Author of book/article/blog Lists by others Twellow Listorious WeFollow #FF (Follow Friday)Read bio to ensure reason for
following
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QUIZ
Share InformationBuild Relationships
Tweet information RT other’s work or
tweets Promote events Share
articles/information Jobs Engage in discussion
Be on-brand
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Best Practices• Share. Share photos and behind the scenes info about your business. Even better,
give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
• Listen. Regularly monitor the comments about your company, brand, and products.• Ask. Ask questions of your followers to glean valuable insights and show that you
are listening.• Respond. Respond to compliments and feedback in real time• Reward. Tweet updates about special offers, discounts and time-sensitive deals.• Demonstrate wider leadership and know-how. Reference articles and links about
the bigger picture as it relates to your business.• Champion your stakeholders. Retweet and reply publicly to great tweets posted by
your followers and customers.• Establish the right voice. Twitter users tend to prefer a direct, genuine, and of
course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
From Twitter’s site
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Tw-etiquette• Give credit to source• Always be professional & positive• You don’t have to follow everyone who follows
you• Keep settings public• Be present – ¼ = industry related – ¼ = occupation/company– ¼ = promoting others (city, assoc.)– ¼ = you (dialog or posts/slides/etc.)
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RESPOND
SHARELISTEN
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If you must…use it to search for j.o.b.s.
• Follow target companies and employees• Follow recruiters and job boards• Use hashtags– #ROC = Rochester, NY– #job
• Tweetmyjobs
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TweetdeckSeesmic or HooteSuite
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Check out Twitter’s own site: What Is Twitter