November 5, 2014

Getting started

with Twitter

CREW NETWORK

TWITTER TUTORIAL

1

www.picor.com

http://blog.picor.com

PRESENTER

@PICORcres @BarbiReuter

CREW NETWORK

TWITTER TUTORIAL

2

OUTLINE

Importance of Twitter to #CRE

Strategy

Account setup

Tweeting basics

Dos & don’ts

Time savers

Finding sources

Q & A

CREW NETWORK

TWITTER TUTORIAL

3

Over 300 million users

8,000 tweets per second

More searches daily than Bing/Yahoo

combined

34% of marketers have generated leads

39% of firms don’t track social mentions

5 of 6 social messages to brands go

unanswered...

Sources: Oracle, mediabistro.com, Sprout Social

WHY IS TWITTER IMPORTANT IN CRE?

CREW NETWORK

TWITTER TUTORIAL

4

WHY IS TWITTER IMPORTANT IN CRE?

Source: mediabistro.com, Go-Gulf

CREW NETWORK

TWITTER TUTORIAL

5

WHY IS TWITTER IMPORTANT IN CRE?

Business goals

Source: Heidi Cohen

CREW NETWORK

TWITTER TUTORIAL

6

WHY IS TWITTER IMPORTANT IN CRE?

Expanding your reach &

network

CREW NETWORK

TWITTER TUTORIAL

7

WHY IS TWITTER IMPORTANT IN CRE?

CREW NETWORK

TWITTER TUTORIAL

8

WHY IS TWITTER IMPORTANT IN CRE?

CREW NETWORK

TWITTER TUTORIAL

9

WHY IS TWITTER IMPORTANT IN CRE?

Source: mediabistro.com, Go-Gulf

Brand

Awareness

CREW NETWORK

TWITTER TUTORIAL

10

WHY IS TWITTER IMPORTANT IN CRE?

Source: mediabistro.com, Go-Gulf

Brand

Awareness

CREW NETWORK

TWITTER TUTORIAL

11

WHY IS TWITTER IMPORTANT IN CRE?

Breaking news…

Industry knowledge…

Competition…

Best practices…

CREW NETWORK

TWITTER TUTORIAL

12

WHY IS TWITTER IMPORTANT IN CRE?

Grow your business

CREW NETWORK

TWITTER TUTORIAL

13

IN THE BEGINNING: Find Your Focus

What do I want to achieve?

Who is my target?

What brings them value?

CREW NETWORK

TWITTER TUTORIAL

14

FIND YOUR FOCUS

Personal versus company presence

CREW NETWORK

TWITTER TUTORIAL

15

FIND YOUR FOCUS

Inbound or outbound information

CREW NETWORK

TWITTER TUTORIAL

16

GO TIME: Launch Your Account

www.twitter.com

CREW NETWORK

TWITTER TUTORIAL

17

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

18

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

19

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

20

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

21

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

22

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

23

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

24

GO TIME: Launch Your Account

Bio is critical!

Your elevator

pitch in 160

characters

Personal,

professional

photo; consistent

branding

Branding –

graphics;

geography; style

Customizable

CREW NETWORK

TWITTER TUTORIAL

25Cushman & Wakefield | PICOR

BRAND YOURSELF: Best Practices

CREW NETWORK

TWITTER TUTORIAL

26Cushman & Wakefield | PICOR

BRAND YOURSELF: Best Practices

CREW NETWORK

TWITTER TUTORIAL

27

GO TIME: Launch Your Account

CREW NETWORK

TWITTER TUTORIAL

28

READY TO TWEET?

LEARN

THE

LINGO!

CREW NETWORK

TWITTER TUTORIAL

29

READY TO TWEET?

CREW NETWORK

TWITTER TUTORIAL

30

TWITTER GLOSSARY: Hashtags

CREW NETWORK

TWITTER TUTORIAL

31

TWITTER GLOSSARY: Hashtags

Remove the mystery!

Tweets with hashtags 55% more likely to

be ReTweeted ~ DanZarrella.com

CREW NETWORK

TWITTER TUTORIAL

32

TWITTER GLOSSARY: Hashtags

All-time

Top 10

Hashtags

related to

#CRE

http://hashtagify.me

CREW NETWORK

TWITTER TUTORIAL

33

TWITTER GLOSSARY: Hashtags

CREW NETWORK

TWITTER TUTORIAL

34

TWEETING BASICS: Elements of great tweets

Easily

retweeted

(under 120

characters)Invites you in

Visual

Connects to

other Twitter

users

Hashtags for

location &

field

Event

hashtag

CREW NETWORK

TWITTER TUTORIAL

35

TWEETING BASICS: Adding images & location

CREW NETWORK

TWITTER TUTORIAL

36

TWEETING BASICS: Sharing links

…Then sell why it’s worth

clicking

CREW NETWORK

TWITTER TUTORIAL

37

TWEETING BASICS: Find your voice

CREW NETWORK

TWITTER TUTORIAL

38

TWEETING BASICS: Engage!

Mention…interact…

favorite…comment…

Join conversations…

retweet…thank…

give credit…

CREW NETWORK

TWITTER TUTORIAL

39

TWEETING BASICS: Direct Message

• What? Private message to

one person, like a text

message

• Who? Anyone you follow

• When? Reason to take it

private – clarify, request info,

unclutter stream

DM

CREW NETWORK

TWITTER TUTORIAL

40

TWEETING BASICS: Direct Message

• Where? web, mobile app

or text to 40404

• How? Either message or

“D @username…”

• Set alerts so you know

when you are messaged

to reply

CREW NETWORK

TWITTER TUTORIAL

41

TWEETING BASICS: Sharing Content

A picture is

worth 1000

words…

CREW NETWORK

TWITTER TUTORIAL

42

TWITTER DOs & DON’Ts

DO

• Know your audience

• Be consistent

• Engage – use alerts when

mentioned so you reply timely

• Be yourself

• Think before you tweet

Full presentation:

http://www.slideshare.net/BReuter/twitter-titans-rock-it-out

CREW NETWORK

TWITTER TUTORIAL

43

TWITTER DOs & DON’Ts

DON’T

• Overly self promote

• Keep it online

• Overly automate

• Stray (far) from your strategy

(balance professional/personal)

• “Spew” listings

Full presentation:

http://www.slideshare.net/BReuter/twitter-titans-rock-it-out

CREW NETWORK

TWITTER TUTORIAL

44

SIPPING FROM THE FIREHOSE

CREW NETWORK

TWITTER TUTORIAL

45

SIPPING FROM THE FIREHOSE

Why a Dashboard?

CREW NETWORK

TWITTER TUTORIAL

46

Why schedule?

Hootsuite

Tweetdeck

Bufferapp

SCHEDULING TOOLS

CREW NETWORK

TWITTER TUTORIAL

47

SCHEDULING TOOLS

CREW NETWORK

TWITTER TUTORIAL

48

Use your transit

commute or meeting wait

time to be productive

TAKE IT MOBILE

86% of Twitter

use is mobile

Source: Forbes

CREW NETWORK

TWITTER TUTORIAL

49

MOBILE APPS

CREW NETWORK

TWITTER TUTORIAL

50

SOURCING CONTENT

What do I tweet?!

• Original thought/perspective

• Retweet others’ posts

• Other sources

CREW NETWORK

TWITTER TUTORIAL

51

SOURCING CONTENT: The Retweet or “RT”

• RT vs Quote

• Add value

• Give credit (RT or “via”)

• Make it fit (MT)

• Read links before you retweet!

• Edit hashtags

The Art of the CRE Retweet (LinkedIn)

CREW NETWORK

TWITTER TUTORIAL

52

TWEETABLE SOURCES

• Posts/articles from others

• Your company/brand’s reports, research, press

releases

• Hiring/awards/announcements

• Industry/association news (CREW! CCIM, SIOR, law,

title, enviro, insurance – all have industry periodicals

• News/blogs/business journals

• Google alerts

• Flipboard app

• Relevant hashtags

CREW NETWORK

TWITTER TUTORIAL

53

TWEETABLE SOURCES: Flipboard

CREW NETWORK

TWITTER TUTORIAL

54

TWEETABLE SOURCES: Flipboard

CREW NETWORK

TWITTER TUTORIAL

55

FINDING GREAT FOLLOWS

• Twitter’s “Discover”

• Twitter advanced search

• Who are your competitors following?

• Who are your followers following?

CREW NETWORK

TWITTER TUTORIAL

56

RESOURCES

https://support.twitter.com/articles/215585-getting-started-with-twitter

CREW NETWORK

TWITTER TUTORIAL

57

RESOURCES

https://business.twitter.com/basics

CREW NETWORK

TWITTER TUTORIAL

58

RESOURCES

http://mashable.com/2012/06/05/twitter-for-beginners/

CREW NETWORK

TWITTER TUTORIAL

59

RESOURCES

Setup your phone

“40404”

http://michaelhyatt.com/the-beginners-guide-to-twitter.html

CREW NETWORK

TWITTER TUTORIAL

60

PARTING THOUGHTS…

Start small…

Be consistent…

Take it offline…

Be a giver…

CREW NETWORK

TWITTER TUTORIAL

61

QUESTIONS