HOW TO GET ASPONSORSHIP

ORENDORSEMENT

EIS 2350

Tuesday, September 17, 13

HOW TO APPROACH SPONSORSHIP AS A LOCAL ACT

Tuesday, September 17, 13

SPONSOR VS ENDORSE

Sponsorship -

Endorsement -

Tuesday, September 17, 13

SPONSOR VS ENDORSE

Sponsorship -

Endorsement -

Pay me and I’ll represent you

Tuesday, September 17, 13

SPONSOR VS ENDORSE

Sponsorship -

Endorsement -

Pay me and I’ll represent you

I like this be like me

Tuesday, September 17, 13

What artists should look for Sponsorship?

Large & Small

Looking for “tour support”

What artists should look for Endorsement?

Artists with enough cache & audience to assist in the marketing of a procuct / service

SPONSOR VS ENDORSE

Tuesday, September 17, 13

What artists should look for Sponsorship?

Large & Small

Looking for “tour support”

What artists should look for Endorsement?

Artists with enough cache & audience to assist in the marketing of a procuct / service

What’s the difference?

SPONSOR VS ENDORSE

Tuesday, September 17, 13

HOW DO I GET SOME $?

1. Focus on “Consumer Based Companies”

2. Research* What Products Would Your Identify Associate With?

* What Do You Know About Those Products and Companies?

* Who is Your Audience?

* How Would You Define Them

Tuesday, September 17, 13

HOW DO I GET SOME $?

Start Small (You’re Not Likely to get Cover Girl as your first Sponsor)

Think Local (You GROW to Global)

Focus on areas where you will be playing

Tuesday, September 17, 13

WHAT DO YOU SEND?

After you’ve identified your “Contact” (you’ll only want ONE at each potential Sponsor). You’ll want to send the following:

Send them a PERSONALIZED Artist Profile(This SHOULDN’T be a Press Kit or EPK)

* Who ARE you?* Who IS your Audience?

Drive the conversation to HOW it benefits the Sponsor

Tuesday, September 17, 13

ONCE YOU’VE MADE CONTACT

1. Treat it like a JOB interview

2. Use a LASER not a SHOTGUN(Prove How You Make Sense)

Tuesday, September 17, 13

What do we knowAbout this artist?

To whom does sheappeal?

What brands would be a good fit?

How would we actiate this?

A QUICK THINK TANK

Tuesday, September 17, 13

As a Regional Artist

What do we knowAbout this artist?

To whom does sheappeal?

What brands would be a good fit?

How would we actiate this?

A QUICK THINK TANK

Tuesday, September 17, 13

As a Regional Artist

What do we knowAbout this artist?

To whom does sheappeal?

What brands would be a good fit?

How would we actiate this?

A QUICK THINK TANK

As a National Act

Tuesday, September 17, 13

As a Regional Artist

What do we knowAbout this artist?

To whom does sheappeal?

What brands would be a good fit?

How would we actiate this?

A QUICK THINK TANK

As a National Act

Tuesday, September 17, 13

As a Regional Artist

What do we knowAbout this artist?

To whom does sheappeal?

What brands would be a good fit?

How would we actiate this?

A QUICK THINK TANK

And now what?

As a National Act

Tuesday, September 17, 13

What do we knowabout this band?

To whom do theyappeal?

What brands would be a good fit?

How would we actiate this?

WHAT ABOUT THESE GUYS?

Tuesday, September 17, 13

What do we knowabout this band?

To whom do theyappeal?

What brands would be a good fit?

How would we actiate this?

WHAT ABOUT THESE GUYS?

Tuesday, September 17, 13

What do we knowabout this band?

To whom do theyappeal?

What brands would be a good fit?

How would we actiate this?

WHAT ABOUT THESE GUYS?

Tuesday, September 17, 13

AND THESE GUYS?

Tuesday, September 17, 13

HOW DO YOU KEEP ‘EM?Continue Building Momentum

Don’t stop touring

Don’t stop selling music

DON’T STOP

Leave the Sponsor wanting more

Show them how the sponsorship is working(Did they sell more product? How can you show your worth?)

Get creative on your own behalf... wow them.

Tuesday, September 17, 13

HOW DO YOU GROW?

Take notes on small successes

Translate that to larger sponsorships

Start Local, Grow Regionally....

Representation? When? How?

Tuesday, September 17, 13

HOW DO YOU GROW?

Take notes on small successes

Translate that to larger sponsorships

Start Local, Grow Regionally....

Representation? When? How?

You’ll be turning down million dollar endorsementsin no time!

Tuesday, September 17, 13