get your product to market with less: paradigms for innovation

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Paradigms For Innovation Get Your Product To Market With Less Blake Stancik, MBA, PMP, BSME VP | Operations @PCS_News

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Page 1: Get Your Product to Market with Less: Paradigms for Innovation

Paradigms For Innovation

Get Your Product To

Market With Less

Blake Stancik, MBA, PMP, BSME

VP | Operations

@PCS_News

Page 2: Get Your Product to Market with Less: Paradigms for Innovation

Products That Enhance Lives

Page 3: Get Your Product to Market with Less: Paradigms for Innovation

Design Driven Development

Page 4: Get Your Product to Market with Less: Paradigms for Innovation
Page 5: Get Your Product to Market with Less: Paradigms for Innovation

Delight your users…by design

Page 6: Get Your Product to Market with Less: Paradigms for Innovation

Build Highly Desired Products

Page 7: Get Your Product to Market with Less: Paradigms for Innovation

Unique Talent Attributes Needed

• WOW – Award Winning Industrial Design and Design Consideration.

User’s want to buy “Wow”. What team members add Wow to your

product? Wow people immerse with marketing, users and key

demographic to define the Product Experience.

• Risk Takers/Risk Breakers – Engineers, subject matter experts

and specialists that embrace high risk, multiple possibilities and

have record of delivering timely solutions.

• Leaders – For small jobs you need a leader. For larger wins

multiple leaders are needed. Great project managers are needed.

Page 8: Get Your Product to Market with Less: Paradigms for Innovation

Development Stages

Page 9: Get Your Product to Market with Less: Paradigms for Innovation

Risk Reduction

Page 10: Get Your Product to Market with Less: Paradigms for Innovation

Wow + New Adds Risk

Page 11: Get Your Product to Market with Less: Paradigms for Innovation

Assumptions For This Talk

• New and innovative device release

• Focus is on design through pre-production

• $7MM development cycle or larger

• 13 or more functional teams

Page 12: Get Your Product to Market with Less: Paradigms for Innovation

Saving Cost Is Simple

• Get the right people/partners

• Lead and align all involved

• Be prepared for the bumpy path

Page 13: Get Your Product to Market with Less: Paradigms for Innovation

Portfolios Help Prove Talent Effectiveness

Page 14: Get Your Product to Market with Less: Paradigms for Innovation

Teams / Resource In Dev Cycles

Page 15: Get Your Product to Market with Less: Paradigms for Innovation

NPD Cost Is About Resource Management

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00 R&D 01 Survey 02 Envision 03 Develop (V) 04 Deliver (&V)

Mfg

Validation

Quality

Regulatory

Test

PM

FW/SW

EE

ME

IP

Industrial Design

Clinical

Pre-Marketing

Senior Leadership (Sponsors)

Enga

gem

ent

Stage

Page 16: Get Your Product to Market with Less: Paradigms for Innovation

Costs Increase With Time

Can you see the hockey stick?

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00 R&D 01 Survey 02 Envision 03 Develop (V) 04 Deliver (&V)

Mfg

Validation

Quality

Regulatory

Test

PM

FW/SW

EE

ME

IP

Industrial Design

Clinical

Pre-Marketing

Senior Leadership (Sponsors)

$7m

Stage

Page 17: Get Your Product to Market with Less: Paradigms for Innovation

Executive Influence Decreases Over Time

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00 R&D 01 Survey 02 Envision 03 Develop (V) 04 Deliver (&V)

Mfg

Validation

Quality

Regulatory

Test

PM

FW/SW

EE

ME

IP

Industrial Design

Clinical

Pre-Marketing

Senior Leadership (Sponsors)

Executive

Influence

Stage

Page 18: Get Your Product to Market with Less: Paradigms for Innovation

Executive Management Must Avoid The Broken Hockey Stick

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00 R&D 01 Survey 02 Envision 03 Develop (V) 04 Deliver (&V)

Mfg

Validation

Quality

Regulatory

Test

PM

FW/SW

EE

ME

IP

Industrial Design

Clinical

Pre-Marketing

Senior Leadership (Sponsors)

$7m

$16m

Stage

Page 19: Get Your Product to Market with Less: Paradigms for Innovation

Early Executive Focus

• Get the right people

• Align, lead and structure

• Plan for a bumpy path

Page 20: Get Your Product to Market with Less: Paradigms for Innovation

Small Dev Cycles Utilize Lean Teams

PGM/PM

Engineering

Marketing

Design

EE/FW Regulatory

Quality

MFG

Page 21: Get Your Product to Market with Less: Paradigms for Innovation

High Impact Projects Add More Resources.

PGM

Marketing

Clinical

ID

IP

ME

EE

FW/SW

PM

Test

Regulatory

Quality

MFG

Page 22: Get Your Product to Market with Less: Paradigms for Innovation

PGM

Marketing

Clinical

ID

IP

ME

EE

FW/SW

PM

Test

Regulatory

Quality

MFG

Problem Statement: Communication Breaks Down

Page 23: Get Your Product to Market with Less: Paradigms for Innovation

Teams Should Be Grouped By Communication Density, Specialty And Location

PGM

Marketing

Clinical

ID

IP

ME

EE

FW/SW

PM

Test

Regulatory

Quality

MFG

Page 24: Get Your Product to Market with Less: Paradigms for Innovation

Each Group Then Has A Shared Vision With Focused Leaders And Missions

PM

Electronics

Plastics

Metals

Assembly test

Quality

Test

PGM

Marketing

Clinical

Regulatory

Quality

Test

IP

PM

ID

ME

EE

FW/SW PM

Test

Quality

IP

Page 25: Get Your Product to Market with Less: Paradigms for Innovation

Great Partners Create Teams Around Your Needs

PM

Electronics

Plastics

Metals

Assembly test

Quality

Test

PGM

Marketing

Clinical

Regulatory

Quality

Test

IP

PM

ID

ME

EE

FW/SW PM

Quality

Test

Page 26: Get Your Product to Market with Less: Paradigms for Innovation

Strategic NPD Alignment:

• Enables your program manager

• Promotes mission vision focus

• Adds leaders and communicators

• Fosters creative & communicative environments

Page 27: Get Your Product to Market with Less: Paradigms for Innovation

Device Cycles Are Bumpy

• Device funding stops

• Regulatory delays

• Verification and validation(V&V) blockers

Page 28: Get Your Product to Market with Less: Paradigms for Innovation

Find Bumpy Path People

• Track record of new device introductions

• Providers that can speed up and/or slow

down

• Flexibility is desired

Page 29: Get Your Product to Market with Less: Paradigms for Innovation

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00 R&D 01 Survey 02 Envision 03 Develop (V) 04 Deliver (&V)

Mfg

Validation

Quality

Regulatory

Test

PM

FW/SW

EE

ME

IP

Industrial Design

Clinical

Pre-Marketing

Senior Leadership (Sponsors)

Design Transfer Is The Merge Of All Effort

DE

SIG

N T

RA

NS

FE

R

Page 30: Get Your Product to Market with Less: Paradigms for Innovation

Design Transfer: Avoid the Broken Hockey Stick

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00 R&D 01 Survey 02 Envision 03 Develop (V) 04 Deliver (&V)

Mfg

Validation

Quality

Regulatory

Test

PM

FW/SW

EE

ME

IP

Industrial Design

Clinical

Pre-Marketing

Senior Leadership (Sponsors)

$7mm

$16mm

Page 31: Get Your Product to Market with Less: Paradigms for Innovation

Manufacturer: Basic Wants

• $ Recurring Production Revenues $

• Meet quality, cost and time expectations

• Low pre-production effort

• Zero risk

Page 32: Get Your Product to Market with Less: Paradigms for Innovation

Device Company Needs

• Production: promises are met ($, time,

quality, 5-year horizon)

+ • 24/7 V&V support & deliverables

for an indeterminate period of time.

Page 33: Get Your Product to Market with Less: Paradigms for Innovation

Manufacturing Partner Effort

Page 34: Get Your Product to Market with Less: Paradigms for Innovation

The Gap In Expectations

Page 35: Get Your Product to Market with Less: Paradigms for Innovation

You Don’t Know What Actual Effort Is Needed

Page 36: Get Your Product to Market with Less: Paradigms for Innovation

Deliverables Add Up, Any Of Which Can Gate

Page 37: Get Your Product to Market with Less: Paradigms for Innovation

Who Does What?

• RACI

– Accountable

– Responsible

– Consult

– Inform

Page 38: Get Your Product to Market with Less: Paradigms for Innovation

Direct Design Transfers

Production equation is known (given)

Structure pre-production support (not a given)

Deliverable paths are well known.

(Note:V&V is very bumpy and you need help)

Page 39: Get Your Product to Market with Less: Paradigms for Innovation

Choosing Your Mfg Partner(s)

• Welcome to MD&M West.

• I’d like to introduce you to 2,200 partners

that want to take you to the finish line.

Page 40: Get Your Product to Market with Less: Paradigms for Innovation

Mfg Partner(s) • Get the right partner for new device

introductions

Risk takers/breakers (can handle new)

Portfolio of pre-production prowess

Page 41: Get Your Product to Market with Less: Paradigms for Innovation

Structure Mfg Partner(s) • Engage early

• Agree on pre-production monetization over time

• Agree that it will be a bumpy path

• Understand your deliverable path

Page 42: Get Your Product to Market with Less: Paradigms for Innovation

Innovation Cycle Takeaways

1. Get the right people

2. Structure the program for NPD success

3. Create supportive partnerships that

address your needs

Page 43: Get Your Product to Market with Less: Paradigms for Innovation

Thanks! Blake Stancik, MBA, BSME, PMP

[email protected]

@PCS_News

Page 44: Get Your Product to Market with Less: Paradigms for Innovation

Post Discussion Topics • CM vs ODM

• Get the right Requirements

– User Needs -> Product Validation

– Requirements -> Design Verification

– User Needs drive the right requirements

• Predicates: Learn more about them, all the way down

to the labels. Don’t prove what you have to