Building border less brand Rethinking Innovation

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Post on 19-Jun-2015

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Key ingredients to make a border less bran---hope you like it

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<ul><li> 1. Building Border-Less BrandRe Thinking Innovation </li></ul> <p> 2. Brand-Friend from School 3. Brand is not new 4. Global Brands 5. Innovation 1. Solution devising Customers unmet needs 6. The World is Flat 7. Challenges 1. Linking Product to Customer 2. Communication Challenges 3. Un-kept Promises 4. Negative Publicity 5. Counter-feit products 8. Thank You Chocolates on the pillows are not enough Rethinking innovation Nitika Garg&amp; Alok Mahajan </p>