building border less brand rethinking innovation
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Key ingredients to make a border less bran---hope you like itTRANSCRIPT
Building Border-Less BrandRe Thinking Innovation
Brand-Friend from School
“Brand is not new”
Global Brands
Innovation
1. Solution devising Customers unmet needs
“The World is Flat”
Challenges
1. Linking Product to Customer
2. Communication Challenges
3. Un-kept Promises4. Negative Publicity5. Counter-feit products
Nitika Garg& Alok Mahajan
Thank You
Chocolates on the pillows are not enough
Rethinking innovation