get out of the box: using technology without losing touch copyright perinatal education associates,...

Copyright Perinatal Education Associates, Inc.

Get Out of the Box: Using Technology without Losing

Touch

23rd Annual Indiana Perinatal Educators’ Conference


Connie Livingston BS, RN, LCCE, FACCE, ICCE

Childbirth Educator, Birth Researcher, Author, Speaker

Webmaster: www.birthsource.com & www.thebirthfacts.com

Blogger: www.childbirthtoday.blogspot.com

E-Newsletter Creator/Editor: Childbirth Today & Research

Facebook Maven: connie.livingston & Birthsource

Tweeter: Birthsourcecom

Meme creator

Birth Business Marketing Guru


Getting out of the box: Using technology without losing touch

Part 1

Dealing with a new demongraphicInternet & online LearningMultimedia learning

Part 2Social Media and other New Technologies That Enhance High Touch


Evaluating the Learning Landscape for Childbirth Education ~ Parents


What is in Your Learning Box for Childbirth Education?


Learning Through Inter-Personal Communication

Sharing of Birth Stories

Childbirth Education Classes

Communication with Provider(s)

women’s memories of events are vivid, accurate and deeply felt.

birth stories reveal universal themes of loss of autonomy/control, pain, emotions, effects of support.

Incorporation of mindfulness techniques

Benefits 1st time moms

Address fear through education

Need for maternal empowerment rather than paternalistic patronization

Birth plans can improve communication and satisfaction with care.

Gain familiarity with partners in multi-partner practice

Women’s knowledge contributes an important part of the evidence on which we base our practice


Book Learning

Borrowed Books

Age of Book

Author/agenda

Evidence-based

Purchased Books

Author/agenda

Price

*Availability

*Brick/Mortar Stores offer opportunity to browse material. Some internet stores have select pages.Educator Take-Away: Educator can provide a recommended reading list and how/where to find books.


“I usually claim that pregnant women should not read books about pregnancy and birth. Their time is too precious. They should, rather, watch the moon and sing to their baby in the womb.”

–Michel Odent


Learning on the Internet

No Access

No Learning

No Computer Skills

*Learning through articles, blogs, websites, social media

Computer Skills

Access

*Must have the ability to discern evidence-based information.Educator Take-Away: Educator can provide a list of reputable websites/blogs etc.

Little or no learning.


PARENTS

Websites:www.birthsource.comwww.thebirthfacts.comwww.givingbirthwithconfidence.orgwww.childbirthconnection.orgwww.mothersadvocate.orgwww.evidencebasedbirth.com

Books (Kindle and e-books)Pregnancy, Childbirth & NewbornThe Birth PartnerIna May’s Guide to ChildbirthNatural Hospital Birth: Best of Both WorldsPushedThe Complete Book of Pregnancy & Childbirth


Learning While Watching Television

Gen Y grew up watching

They expected truth, accuracy and help figuring things out.


Now they watch

They still expect truth, accuracy and help figuring things out.

But do they receive it?


As the famed author Aldous Huxley once said, facts do not cease to exist because they are ignored!


Evaluating the Learning Landscape for Childbirth Education ~ Childbirth Educators


I began working in maternity care and childbirth education because….


Where Do You Teach Most of Your Childbirth Education Classes

In a hospital 35%

In a birthing center 8.4%

I have my own business 54%

3% work for another childbirth educator, health dept., physician


Of the 31 who skipped this answer, all noted that they spend more than 2.5 hours!

However, one person asked what was high touch.


Multiple answers were allowed on this question.


Which of the Following Do You Use In Your Childbirth Education Classes(multiple answers allowed)


Other manuals included Bradley, Birth Boot Camp, & PlumTree.


Using MultiMedia Presentations

Top DVDs/Videos Used in Childbirth Education Classes

1. Understanding Birth2. Penny Simkin’s 3 R’s3. Lamaze 6 Care Practices4. Gentle Birth Choices5. Business of Being Born6. Stages of Labor7. Orgasmic Birth8. Open Minds to Birth9. Celebrate Birth10.Delivery Self-Attachment


What Internet Resources Do You Use in Childbirth Class or as Homework

Visits to websites or blogs?

Video clips on www.mothersadvocate.org?

Video enhancement learning on The Family Way, CCI or Injoy?


How Tech Savvy Would You Say That You Are


So How Should We Structure Childbirth Today?

CHILDBIRTH EDUCATION CLASS EDITION


WhatInside Childbirth Education

Says about Social Media


Who are the people in our childbirth classes?

• Members of Generation or Millenials • were born between 1980-1992 (ages 20-32)• are digital natives whereas their parents were not• have shorter attention spans• are resistant to lectures• prefer action to talking• have a low threshold for print sources• are more comfortable sharing information

67% say they would be lost without their computer, tablet or smart phone


…and what do they want?

Gen Y learners prefer:• visual imagery• creative thinking• going in to get what they need then get out• large variety of activities• not to be locked in learning loops• engaging, gaming activities• sharing openly


Why do we miss the mark in getting Gen Y into childbirth classes?

Who are the decision-makers for CBE programs? What do they know about 20-30 year olds? Also how many marketing departments are run by technical literate

heads who know about new tools and technologies that Gen Y is using? A lot of the tools that Gen Y use to share (Facebook, Google+, Twitter, Instagram, YouTube) are fun and somewhat addicting.


WHY IS SOCIAL MEDIA “ADDICTING”?


According to Social Media researcher Paul Zak,

oxytocin release percentages are in double digits when using

Facebook and Twitter!


Organizers of World Breastfeeding Week

rank Social Networking (as support)

with Family!


Can Social Media Be Used For Learning?


Learning is the act or process of developing skill or knowledge. Modern, web-based learning and computing provides the means for fundamentally changing the way in which instruction is delivered to students.

Journal of the US Distance Learning Association


Can we do a makeover and

retain high touch family centered maternity care?


The Answer is YES!

We have the all of the evidence-based information, we just need to put it into the format!

Social media

Online learning

Online video references

Evidence based websites for further learning


“The icon in our books directs them to this website, which in turn leads them to resource links for the topics in the handbook.”

~ Debby Amis RN BSN CD(DONA) LCCE FACCE


“The concept of the online program began in 2002 originally as an alternative for bedrest patients. I was concerned about expectant parents surfing the Internet and finding misinformation. I also wanted to provide an evidence-based medium for hospitals”

~ Dianne Moran RN, LCCE, ICDProduct Development, CCI


“An online program will never take the place of person-to-person childbirth education. With Gen Y, if we don’t give our information to expectant parents in the way they learn, we are failing.”

~ Dianne Moran


The Positive Side of Social Media/Online Learning

Comfort of expectant parents’ own home

Reaches bedrest clients

Cost effective for the facility (if online for birth center or hospital)

More access to information by more people

Timing is convenient


The Cons of Online Learning

You will need:

HardwareSound cardSpeakers or headphonesUpdated video cardApproximately 512MB RAM1 Ghz processor (recommended)Access to a nearby printer (optional)SoftwareActive X controls enabledPop-ups turned ONJava enabledLatest version of Adobe Macromedia Flash PlayerLatest version of Adobe Acrobat Reader installedInternet Explorer 6.0 or higher, FireFox, Chrome, Safari (a browser)High-speed Internet access


Some Things About Learners Have NOT Changed

Malcolm Knowles*, a pioneer in the study of adult learning, observed that adults learn best when:

They understand why something is important to know or do. They have the freedom to learn in their own way. Learning is experiential. The time is right for them to learn. The process is positive and encouraging.

*Nichols & Humenick Childbirth Education: Practice Research & Theory 2nd Ed.


What Is Your Plan for Revising the Learning Box for Childbirth Education?

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