geoff holt getting your message out there…. the buying cycle awareness knowledge liking preference...
TRANSCRIPT
Geoff Holt
Getting your message out there…
The Buying Cycle
1. Awareness2. Knowledge3. Liking
Marketing
4. Preference5. Conviction6. Purchase
Selling
7. Comfort Customer Services
Customers
Targeting
Social Media Headlines
86% of 16-24 year olds have a social networking profile
1/4 of all time spent online is on social media
Half the UK population have a Facebook account
Social networks increase traffic to online retailers by 13%
25% of mobile phone users use them to access social media
74% of teenagers use them for social networking, 83% of them
every day
55% of UK's workforce access social media at work
Time spent on social networks is now 30% greater on a mobile than
a pc
Receives 56% of all visits to social networks
2nd most visited site after Google
Visits have quadrupled in 4 years
20% of all time spent online is on Facebook
Average users spends 27 minutes each visit
Facebook = main source of news for 9% of all 18 to 34 year olds
65% of companies use FB as part of their marketing strategy
Not just for kids – fastest growing demographic on FB is women
aged 65+
100 million active users
16,500 tweets posted every 10 seconds
55% users tweet via mobile
@wetwheels
3rd biggest website
1 in ever 35 visits is to YouTube
Fastest growing social network
Reaches 17.7 million adults in UK each month
Scenario 1
Facebook320 followers
Website1150 registered followers
Twitter4,000 + followers
Geoff Holt
Getting your message out there…