Geoff Holt
Getting your message out there…
The Buying Cycle
1. Awareness2. Knowledge3. Liking
Marketing
4. Preference5. Conviction6. Purchase
Selling
7. Comfort Customer Services
Customers
Targeting
Social Media Headlines
86% of 16-24 year olds have a social networking profile
1/4 of all time spent online is on social media
Half the UK population have a Facebook account
Social networks increase traffic to online retailers by 13%
25% of mobile phone users use them to access social media
74% of teenagers use them for social networking, 83% of them
every day
55% of UK's workforce access social media at work
Time spent on social networks is now 30% greater on a mobile than
a pc
Receives 56% of all visits to social networks
2nd most visited site after Google
Visits have quadrupled in 4 years
20% of all time spent online is on Facebook
Average users spends 27 minutes each visit
Facebook = main source of news for 9% of all 18 to 34 year olds
65% of companies use FB as part of their marketing strategy
Not just for kids – fastest growing demographic on FB is women
aged 65+
100 million active users
16,500 tweets posted every 10 seconds
55% users tweet via mobile
@wetwheels
3rd biggest website
1 in ever 35 visits is to YouTube
Fastest growing social network
Reaches 17.7 million adults in UK each month
Scenario 1
Facebook320 followers
Website1150 registered followers
Twitter4,000 + followers
Geoff Holt
Getting your message out there…