you can’t not afford a good user experience

essential information for startups

leisa reichelt disambiguity.com

@leisa

4 ‘simple’ steps

1. pick an audience2. know your audience

3. design for your audience4. think big and small

http://www.flickr.com/photos/ms_abitibi/1462557669/

Step 1. Pick an Audience

there is no such thing as ‘the general public’

you can’t design for everyone- if your audience is you, that’s fine.

Acknowledge it. (ref: 37 Signals)- if your audience is potential investors,

that’s also fine. Admit it.

Step 2. Know your audience

don’t assume. beware stereotypes

- find them- watch them- talk to them

Step 3. Design for your audience

question everything

- consider using personas- question every product & design decision against your users needs.

- hire a designer to make you a styleguide

Step 4. Thing big and small

you can do this.

help is out there!

buy (and read) these

good luck!leisa reichelt, disambiguity limited

leisa@disambiguity.comdisambiguity.com

@leisa