you can’t not afford a good user experience
essential information for startups
leisa reichelt disambiguity.com
@leisa
4 ‘simple’ steps
1. pick an audience2. know your audience
3. design for your audience4. think big and small
http://www.flickr.com/photos/ms_abitibi/1462557669/
Step 1. Pick an Audience
there is no such thing as ‘the general public’
you can’t design for everyone- if your audience is you, that’s fine.
Acknowledge it. (ref: 37 Signals)- if your audience is potential investors,
that’s also fine. Admit it.
Step 2. Know your audience
don’t assume. beware stereotypes
- find them- watch them- talk to them
Step 3. Design for your audience
question everything
- consider using personas- question every product & design decision against your users needs.
- hire a designer to make you a styleguide
Step 4. Thing big and small
you can do this.
help is out there!
buy (and read) these
good luck!leisa reichelt, disambiguity limited
@leisa
