SCALEUP STRATEGIESFOR  THE  ZEN ENTREPRENEUR

DIDEM  ALTOPENDEAVOR  TURKEY

COFOUNDER  &  MANAGING  DIRECTORMARCH  15,  2017

SO  MUCH  ADVICE  TO  SHARE  THAT  IS  MOSTLY  COMMON  SENSE.  EASY  TO  SAY,  HARD  TO  DO…

• Focus  on  a  clearly  defined  target  market  with  legitimate  growth  potential  &  how  you  will  most  effectively  reach  them

• Focus  on  a  truly  valid  value  proposition  with  a  sustainable  competitive  edge

• Focus  on  optimizing  products/services  &  how  you  will  most  effectively  deliver  them

• Focus  on  real  customer  feedback  &  timely  data  analysis

• Focus  on  cashflow (be  stingy)  &  time  (be  generous)  management

• Focus  on  building  the  right  team,  culture  &  networks

CAN  ANYONE  LAUNCH  A  STARTUP?  WHAT  ABOUT  SCALEUP A  VENTURE?

Inspiration

Relevance

Compelling  Action

It  depends.  Inspiration  alone  is  not  enough.  Both  startup  &  scaleupcandidates  must  always  work  on  intentionally  developing  their  Relevance.

WHAT  DOES  RELEVANCE  MEAN?

TechnicalExpertise

Business  Skills

Market  Reach&  Insight

Leader-­‐ship  Skills

It  implies  swift  access  to  a  set  of  skills  &  expertise,  ideally  within  the  core  team.  Mentors  &  other  networks  can  help  build  &  strengthen  this  capacity.  Entrepreneurs  should  dedicate  at  least  10%  of  their  time  to  cultivating  mentor  &  network  relations.

Access  to  

Capital

WHAT  ARE  THE  BUILDING  BLOCKS  FOR  STARTING  UP  &  SCALING  UP?

Product/Service  Idea

Business  Idea

Value  Proposition

Business  Model

Business  Plan

The  Value  Proposition  is  always  the  anchoring  critical  success  factor  regardless  of  small  business  or  high  impact  venture  profile.

WHAT’S  THE  BIG  DIFFERENCE  BETWEEN  VENTURE  &  BUSINESS  MANAGEMENT?Venture:  Exploration  in  conditions  of  significant  uncertainty.

Business:  Execution  in  a  competitive  environment.

Situational  Leadership:

• Forming  (Inspirational)• Storming  (Autocratic)• Norming  (Mentoring)• Performing  (Participative)

Sarah  Prevette

WHAT’S  THE  BIG  DEAL  ABOUT  MENTORS? What  you  

know  you  don’t  know

What  you  know  but  still  need  to  learn  

more

What  you  don’t  know  you  don’t  know

What  you  don't  want  to  know  but  

need  to  face

With  limited  human  &  financial  resources,  a  startup  or  scaleup’s most  valuable  resource  is  time  &  most  important  attitude  is  ability  to  cope  with  reality.  Mentors  can  help  save  time,  provide  critical  reality  checks  &  so  much  more…

WISHING  YOU  A  REWARDING,  MINDFUL  JOURNEY…GOOD  LUCK  &  THANK  YOU.