gb tgi 2013 q1 questionnaire changes

GB TGI Q1 2013 QUESTIONNAIRE

CHANGES NEW DATA IN ACTION

CONTACTLESS PAYMENT

NEW SUBJECT ADDED

Base: All Adults 15+ Source: GB TGI 2013 Q1

2.8 million adults have paid using

contactless bank cards in the last 12

months

I tend to spend money without thinking 124 [22%]

I have expensive tastes 153 [34%]

Shopping online makes my life easier 130 [53%]

2 GB TGI 2013 Q1: Questionnaire Changes

STREAMING TV SERIES & FILMS ONLINE

PROFILE


0% 20% 40% 60% 80% 100%

15-24 25-34 35-44 45-54 55-64 65+

Age

7.4 million Move out of parental

home

342 (11%)

Get married

292 (8%)

Life events in next 12 months

Get Engaged

340 (9%)

“I like to buy products from companies who give

something back to society”

148 (45%)


CINEMA-GOING MEASUREMENTS

NEW ADDITIONS


When did you last visit the cinema?

• Within the last 7 days

• Over 7 days ago but within 2 weeks

• Over 2 weeks ago but within 3 weeks

• Over 3 weeks ago but within 4 weeks

• Over 4 weeks ago but within 2 months

• Over 2 months ago but within 3 months




• Over 12 months ago

• Can't remember


USING YOUR MOBILE ABROAD

NEW QUESTION


12.3m adults have used their

phone abroad in the last 12

months

Used mobile abroad for:

Sending personal text messages [80.4%]

Making personal calls [65.5%]

Personal internet browsing [17.4]

Reading personal emails [17.2%]


NEW EMPLOYMENT INFORMATION ADDED


DO YOU HAVE MORE THAN ONE JOB?


2 million adults have more than one job

23 million adults have one job

PERFUMES & AFTERSHAVES

NEW BRANDS ADDED



NEW LIFESTYLE STATEMENTS

PROFILE

Base: All Internet Users 15+ Source: GB TGI 2013 Q1

“I feel the need to check social networking sites every day”

59% more likely to visit music sites

31% more likely to visit job websites

41% more likely to make an online

purchase once a week


NEW LIFESTYLE STATEMENTS

PROFILE


“I would consider leaving a gift to charity in my will”

28% more likely to have investments in

stocks and shares

20% more likely to spend money

without thinking

22% more likely to say with a credit

card they can buy things they couldn’t

normally afford


HEADPHONES

NEW SUBJECT ADDED


17 million adults own

headphones

Conscious Choices: Electronic Items

Factor Propensity vs.

Average

Innovation 201

Design 178

Origin 175

Professional

Recommendations/Reviews 170

Sales Service 155

Technical Specification 152

Advertising 150


PLANNING YOUR HOLIDAY

NEW QUESTION ADDED


60% of holidaymakers say they have at least one destination in

mind when planning a holiday

37% of holidaymakers say they have no destination selected and

are looking to be inspired


Why Code

Solutions and packages

Tel: 020 8433 4000

Email: [email protected]

Web: www.kantarmedia.co.uk

gb tgi 2013 q1 questionnaire changes

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