gb tgi 2012 q2 questionnaire changes

7
April 2012 GB TGI 2012 Q2 QUESTIONNAIRE CHANGES TGI DATA IN ACTION

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Page 1: GB TGI 2012 Q2 Questionnaire Changes

April 2012

GB TGI 2012 Q2 QUESTIONNAIRE CHANGESTGI DATA IN ACTION

Page 2: GB TGI 2012 Q2 Questionnaire Changes

LONDON OLYMPICS & PARALYMPICSTICKETS

“I have Olympic tickets” 542,000

“I have Paralympic tickets” 130,000

Source: GB TGI 2012 Q2Base: All Adults (October – December 2011)

Page 3: GB TGI 2012 Q2 Questionnaire Changes

MOBILE & TABLET APPLICATIONSMEDIA APPS

More than 14 million people have downloaded an app to a MOBILE PHONE in the past year

Source: GB TGI 2012 Q2Base: All App Downloaders 15+

More than 2.5 million people have downloaded an app to a TABLET in the past yearTop Media Produced

Apps (by Vertical %)

Mobile21%

Tablet40%

TV Apps

Mobile11%

Tablet15%

Radio Apps

Mobile14%

Tablet31%

National Newspaper Apps

Mobile9%

Tablet23%

Magazine Apps

Page 4: GB TGI 2012 Q2 Questionnaire Changes

MOBILE APP DOWNLOADERSTOP APP TYPES

Source: GB TGI 2012 Q2Base: All App Downloaders 15+

Social Networking(Twitter, Facebook...) 60%

Entertainment (Games, digital books...) 61%

News / Weather(Newspaper apps etc...) 49%

Maps(Road Maps, Sat Navs...) 40%

Page 5: GB TGI 2012 Q2 Questionnaire Changes

TABLET APP DOWNLOADERSTOP APP TYPES

Source: GB TGI 2012 Q2Base: All App Downloaders 15+

Entertainment (Games, digital books...) 85%

Social Networking(Twitter, Facebook etc...) 59%

News / Weather(Newspaper apps etc..) 65%

Music(Spotify, Radio Streaming etc...) 55%

Page 6: GB TGI 2012 Q2 Questionnaire Changes

NEW LIFESTYLE STATEMENTSSOCIAL / POLITICAL

“There is more aggression in society than there used to be”

73%

“I feel intimidated by groups of young people” 26%

Source: GB TGI 2012 Q2Base: All Adults (October – December 2011)

Page 7: GB TGI 2012 Q2 Questionnaire Changes

FEMALE PERFUMESNEW BRANDS