gavin hewitt - gamification and rewards: how big brands are rewarding their customers to build...
DESCRIPTION
Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle.TRANSCRIPT
04/08/2023 BigDoor 2
BIGDOOR POWERS GAMIFIED REWARD PROGRAMS
THAT INCREASE CUSTOMERACQUISITION,
ENGAGEMENT &
RETENTION
04/08/2023 BigDoor 3
Rewards vs. Badges
Why
Who
What
04/08/2023 BigDoor 4
WHY Do Rewards Matter?
• Bigger impact on user behavior
• Redeemable currency provides a granular enticement mechanism
• Redeemable currency builds relationship equity
• Embodies the thank you economy
04/08/2023 BigDoor 5
Rewards Impact Participation
*Forrester
04/08/2023 BigDoor 6
Well Understood Agreement
*Forrester
04/08/2023 BigDoor 7
BigDoor’s Own Cohort Analysis
Registration Engagement Loyalty0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Rewards & BadgesBadges Only
04/08/2023 BigDoor 8
HOW Are Big Brands Using Rewards?
04/08/2023 BigDoor 9
NFL’s Value Based Onboarding
04/08/2023 BigDoor 10
Yamaha Leveraging Enticement
Extended To Mobile
04/08/2023 BigDoor 12
Experiential Rewards
04/08/2023 BigDoor 13
Discounts & Access
04/08/2023 BigDoor 14
Fame As A Reward
04/08/2023 BigDoor 15
Even Generic Rewards Work
04/08/2023 BigDoor 16
Sweepstakes As Rewards
04/08/2023 BigDoor 17
Reward Progression
04/08/2023 BigDoor 18
WHAT Are Some Best Practices?
1. Dollar backed or non-dollar backed?
2. Leverage rewards for onboarding
3. Always have a “sink”
4. Sweepstakes as rewards
5. Provide experiential rewards
6. Redeem early, redeem often
7. Highlight progression
