gamification for financial industry

[email protected] | @keizng slideshare.net/gametize

RAMP!Reward & Motivation Program:

Gamification for Financial Services

Co-founder and Hustle Ninja of Gametize World’s Simplest Gamification Platform (Gametize.com)

Also made crazy apps such as Selfiely

about.me/keizng

http://gametize.com/app http://bit.ly/techday14

@keizng

Achievements and Badges Renowned Counterstrike Camper, Reformed Compulsive Gamer

Trained in Software Engineering, Business (Finance) Almost zero game design training (self taught)

Almost bankrupt, secured USD$200,000 on TV, Angels Gate Nominated top global influencer/innovator in gamification

about.me/keizng @keizng


@keizng

Is your brand engaging and retaining your consumers on social media and mobile?


Are you looking for solutions to motivate and engage the employees in your enterprise,

such as in learning or productivity?


Maybe they all look like this

@keizng

Wow. This is what it should feel like

Let’s get Science to help us get to “Wow”


@keizng

What motivates us?

@keizng

What motivates us? Flow Theory, By Mihaly Csikszentmihalyi

@keizng

What motivates us? Flow Theory, By Mihaly Csikszentmihalyi

•  One must be involved in an activity with a clear set of goals and progress. This adds direction and structure to the task.

•  The task at hand must have clear and immediate feedback.

This helps the person negotiate any changing demands and allows them to adjust their performance to maintain the flow state.

•  One must have a good balance between the perceived challenges of the task at hand and their own perceived skills. One must have confidence in one's ability to complete the task at hand.

What is the average age of a gamer?

What exactly makes a game fun?

@keizng

Frustration! Sense of Achievement!

Challenge! Strategy! Problem Solving!

1. Hard fun!

@keizng

Interesting content!

Collecting Items!

Points and level-ups!

Amazement! Happiness!

2. Easy fun!

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Exploration! Escape from thoughts & feelings!

Excitement!

3. Altered States!

Surprises! Discovery!

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Competition! Teamwork! Social Bonding!

Personal Recognition!

Sense of Achievement!

4. The People Factor!

@keizng

§ points and badges

§  advertgaming

§ edugaming

§  serious gaming

§  social gaming

§  Farmville

§ Candy Crush

§ NOT A GAME DAMMIT

gamification = @keizng

gamification = Use of game design and game psychology in non-game settings to engage and motivate target audience for target behaviors. It is a process, but not an end point. Also a rapidly growing market, projected by Gartner at $2Bn

@keizng

gamification = A process to engage and motivate your consumers into behaviors that directly or indirectly increase sales. It does not need to be transactional.

@keizng

gamification

@keizng @keizng

= happification;

action

motivation

feedback

@keizng @keizng

American Airlines Rewards, achievement, level-ups (elite status)

Nike Plus Achievement, level-ups, competition

Linked In Level-ups (progress bar)

More examples

Hilton Hhonors Points

@keizng

Relevance to Financial Industry?

@keizng

Gametize’s 5D Framework

Get your hands dirty!

Identify a common problem you face in your work.


Determine your goal: What is the outcome you want to

achieve out of gamification?


What are your target behaviours?

Bartle’s Player Types


Profile your target players: Make a list of characteristics of

your target group.

G

A

M

E

T

I

S

E

Generous Rewards (clear path to incentives)!

Appealing, Fresh Content (create stickiness)!

Maintainability (easy, powerful dashboard to manage) !

Easy, Emotional Experience (make them love it)!

Togetherness (create a community)!

Intrinsic motivations (understand non-reward benefits)!

Social behaviors (create conversations, sharing)!

Engagement (create love, loyalty, trust)!

KEY ELEMENTS

KEY GOALS

Gametize’s Design Strategy

Methodology

Case Study: Standard Chartered Bank

Corporate Training: $200bn Corporate E-Learning: $26bn % Fortune 500 with E-learning: 41.7% Asian E-Learning market: $11.5bn by ‘16 Mobile Education Products in ‘12: $4.4bn (Elearning! Magazine – May 2013)

what you may already know..

And many more awesome mLearning stats.. http://fluency21.com/blog/2013/04/09/20-eye-opening-stats-you-probably-didnt-know-about-mobile-learning/

E-Learning Completion: 30-40% MOOC Dropout Rate (estimated): ~90%

“People don’t have time to learn,

don’t know where to learn, and don’t want to learn”

- Frustrated Client

what you don’t like hearing..

“We have met the enemy, and he is Powerpoint” http://www.nytimes.com/2010/04/27/world/27powerpoint.html?_r=3

LEARN! COLLECT! COMPETE!

Gain knowledge and experience through challenges!

Collect points and badges to level up!

Pit your score against other countries and global peers!

THE GAMIFIED LEARNING EXPERIENCE!

Scaffolded Challenges!

Competitive Spirit!

Instantaneous Feedback!

Earning Rewards!

Product!

>10,000 employees, 1 million challenge completions!

Product!

Analytics!

Create!

Content!

Organize!1! 2!

3!4!

Backend

Case Study: DBS

Leadership and Team Building (LTB) is a core module offered as part of the business program in the Singapore

Management University (SMU).

To solve the problem of engagement in LTB beyond the classroom, the Gametize

platform to produce GameLead, a gamified experience to make learning

much more engaging, exciting and easy for 177 students in a pilot run.

GameLead was made available on both

web and mobile to be played by students wherever, whenever!

GameLead Case Study

A Case Study on Gamification and Learning All Rights Reserved. Gametize.com

Games were segregated according to LTB classes, students will only see their

designated classes, while administrators can access all 4 games.


A Game for Each Class

New quests unlocked weekly


A series of simple challenges, from photos, quizzes,

and videos prompted students

to reflect on and apply what they

have learnt in class

Challenges within each Quest


Challenges within each Quest


An activity feed enabled students to

view submissions

by other classmates and vote,

which increase the points of the submission

Students can also log their in-class participation for points here

Class Participation Quest


Gamification was also used to

collect student feedback on the

GameLead experience

Gathering Feedback and Sentiments




We were able to extract

sentiments that help us understand our users’

pain in using GameLead,

some of which are negative



We also discovered

what the students enjoyed

about GameLead

that can help with

future executions

Verdict and Results



Verdict: Successfully Gametized

Focus on the problem, objective, and data At a glance, it is easy to dismiss due to a handful negative reviews.

However, GameLead was designed to solve the problem of engaging students beyond the classroom, and the objective was to provide a

seamless and engaging experience through gamification. The success should then be measured based on the overall data in relation to these

questions, in this case, showing GameLead’s effectiveness.

Iterative Development and Improvement Gamification in education is a fairly new concept, especially with the use

of digital technologies. An iterative approach to improving GameLead based on the data is key to its continued success. The unfavorable

sentiments, though not necessary relevant, (e.g. minority users do not want to be engaged outside of classroom) should be reviewed and

considered.

Conclusion for GameLead


gamification is not magic. it is a strategy, which like many others, must be well-designed and planned. there are no rules to fun.


otherwise it will backfire!

Real Intrinsic motivators

Don’t overgive rewards

Make real fun, and keep them fresh

credits to @eliaveris��

Insites Consultin

g

create emotions tell a story

“The opposite of play is not work. It is depression”

- Dr Stuart Brown


Design your game.

Create games where your players can:

Upload a photo Write a comment Answer a quiz Make a prediction

Scan a QR code Fill in the blank Enter a secret passcode


[email protected] | @keizng slideshare.net/keizng

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gamification for financial industry

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