CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES

TEAM CADMIUM THINK GLOBAL ACT LOCAL CASE STUDY CULTURAL INSTITUTE

CULTURAL INSTITUTE POWERED BY GOOGLE THIS IS A CASE STUDY THAT ANALYSES THE RELATIONSHIP BETWEEN THE PHYSICAL VS DIGITAL IDENTITY OF A GALLERY OR MUSEUM

LOCAL MUSEUMS ONLINE ONE CRITISISM ABOUT MUSEUMS IS THAT THEY ARE NOT ACCESSIBLE TO EVERYONE BECAUSE OF DISTANCES AND ECONOMICAL LIMITATIONS. TRAVELING TO A FOREIGNER COUNTRY CAN BE EXPENSIVE OR UNAVAILABLE FOR SOME PEOPLE AND THIS EFECTIVELY LIMITS COMMUNITIES FROM MUSEUM ACCESS. THE CULTURAL INSTITUTE IS A PROJECT THAT THINKS GLOBAL AND ACTS LOCAL. WITH THE AID OF GOOGLE THE PROJECT IS CREATING ‘STREET VIEWS’ OF EVERY MAJOR MUSEUM IN THE WORLD. THIS CREATES AN AFFORDABLE ‘DIGITAL ACCESS’ TO MUSEUMS.

LOCAL MUSEUMS ONLINE CARLOS VILLARREAL KWASEK

THINK GLOBAL ACT LOCAL CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES

LOCAL MUSEUMS ONLINE CARLOS VILLARREAL KWASEK

THINK GLOBAL ACT LOCAL CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES

FIG. 1 CULTURAL INSTITUTE, THE METROPOLITAN MUSEM OF ART (2015) THIS IS HOW A VISIT TO THE MUSEUM LOOKS LIKE IN THE DIGITAL WORLD

LOCAL MUSEUMS ONLINE CARLOS VILLARREAL KWASEK

THINK GLOBAL ACT LOCAL CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES

FIG. 2 CULTURAL INSTITUTE, THE METROPOLITAN MUSEM OF ART (2015) USERS CAN SELECT ARTWORD AND ACCESS FURTHER INFORMATION.

GALLERY ONLINE GOOGLE MAPS WOULD BE A LOGICAL CHOICE TO PLACE THE URGAN GALLERY ON THE MAP. USERS CAN FIND WHERE THE ARTWORKS ARE AND HOW TO GET THERE. THIS IS A SERVICE THAT GOOGLE ALREADY PROVIDES FOR A FEE. WITH THE CULTURAL INSTITUTE ANTECEDENT I THINK IT WOULD BE VIABLE FOR GOOGLE, OR A SIMILAR ORGANIZATION, TO COLLABORATE WITH THE URBAN GALLERY PROJECT BY CREATING ‘STREET VIEWS’ AT KEY LOCATIONS IN THE CITY. RESIDENTS AND THE INTERNATIONAL COMMUNITY CAN VIEW THE URBAN GALLERY ONLINE OR VISIT IT IN PERSON, IF POSSIBLE.

GALLERY ONLINE CARLOS VILLARREAL KWASEK

THINK GLOBAL ACT LOCAL CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES

LIST OF IMAGES FIG. 1 CULTURAL INSTITUTE, THE METROPOLITAN MUSEM OF ART (2015) CULTURAL INSTITUTE (2015) THE METROPOLITAN MUSEM OF ART [ONLINE] AVAILABLE AT: https://www.google.com/culturalinstitute/collection/the-metropolitan-museum-of-art [ACCESSED ON 14 AUGUST 2015] FIG. 2 CULTURAL INSTITUTE, THE METROPOLITAN MUSEM OF ART (2015) CULTURAL INSTITUTE (2015) THE METROPOLITAN MUSEM OF ART [ONLINE] AVAILABLE AT: https://www.google.com/culturalinstitute/collection/the-metropolitan-museum-of-art [ACCESSED ON 14 AUGUST 2015]